Dragon Ball Fans Can Get Limited Edition Merch If They Eat Enough Sushi

Kura Sushi has announced its newest limited edition Bikkura Pon collaboration with Dragon Ball Super. The sushi "eater-tainment" company has collaborated with Spy x Family and Demon Slayer in the past, and will bring Dragon Ball fans new merch and themed rolls at its locations nationwide starting today through June 30.

"In our ongoing quest to offer memorable and engaging dining experiences, we have partnered with Dragon Ball Super, a series as beloved for its dynamic storytelling as we are for our innovative dining," said Sally Kurosaki, Kura's head of promotions and licensing. "This collaboration was highly requested by our guests and we’re ecstatic to bring a new level of excitement combining the thrill of Dragon Ball Super with the joy of Japanese cuisine."

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The collection includes acrylic stand keychains, foam sticker 3-piece sets, and pins featuring Dragon Ball Super characters. The Dragon Ball Super x Kura Sushi Bottle Set with straw and lanyard will be available for purchase for $16 starting June 1 at the restaurants.

But what if you don’t want to buy the new merch because you want to spend all of your money on sushi? Luckily, you can also win the items, provided you’re hungry enough.

So here's how this works: the prize system offers a surprise with every visit. For every 15 sushi plates eaten, diners will earn a prize from the collection at random. After a guest finishes a plate, they insert it into a disposal slot, and once the 15-plate milestone is reached, the Bikkura Pon system automatically dispenses a random prize.

All prizes are available for individual purchase except for the rare glow-in-the-dark acrylic stand keychain, which features Goku going Super Saiyan God Super Saiyan and is available only through the dining prize system.

Even more of an incentive, Kura Sushi Rewards Members can participate in a special in-store giveaway from June 5-9 and receive an exclusive Dragon Ball Super x Kura Sushi shirt for every $70 spent, but quantities are limited and not guaranteed, though.