Disney spent $100 million on Infinity - Report

Sources add that the Skylanders-style game is a "Hail Mary with a tremendous amount of pressure to be a hit."

Disney spent $100 million developing Disney Infinity and creating its accompanying toys, according to people close to the company speaking with the Wall Street Journal.

That budget puts the Skylanders-style toys-to-life game on par with the cost of a major motion picture, the publication points out.

Along with the $100 million budget comes enormous pressure for the game to be a success, according to an anonymous person who recently left Disney Interactive.

"It's a Hail Mary with a tremendous amount of pressure to be a hit," this person said.

Disney Interactive, the company's business unit that handles games, posted a loss of $58 million during the April-June quarter and was Disney's only sector to be in the red.

"If Infinity does well, it bodes very well for the bottom line of this unit," Disney CEO Bob Iger told analysts in February. "If it doesn't do well, the opposite will be the case."

Disney Infinity hits the Xbox 360, PlayStation 3, PC, Wii, Wii U, and 3DS on August 18. Two new mobile companion apps for the game were announced this week.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

Want the latest news about Disney Infinity?

Disney Infinity

Disney Infinity

Discussion

51 comments
Sevenizz
Sevenizz

Even my nephew could tell this was a rip off of Skylanders and has no desire to get this.

jrabbit99
jrabbit99

Wow. I didn't think they would invest that much into this. I thought if anything they would invest in the Star Wars franchise or something.

pip3dream
pip3dream

i have no clue what this is? who is the audience for this game?

SavoyPrime
SavoyPrime

If this flops, I will surely get my lulz on.

1blackone
1blackone

The title should read: 

"Disney lost 100 million on Infinity - Report"

ArabrockermanX
ArabrockermanX

If this is true Disney has some serious flaws with in its management, GT5 cost under that and it has quite a few licenses...

LordRaymond
LordRaymond

If Spyro Skylanders was able to become a hit than I don't see why Disney Infinity won't be a hit as well.

zintarr
zintarr

When this bombs expect a day pass at Disneyland to cost $500 a head. Old Walt must be rolling in his grave.

happyguy999
happyguy999

Where did all the money go to!? The game doesn't look like they spent that kind of money.


matticles
matticles

"It's a Hail Mary with a tremendous amount of pressure to be a hit..."

So it's a shot in the dark that has a high probability of failing and pressure on the dev to make sure it's a "hit".

Sounds like a good business strategy.

ToTs_00
ToTs_00

It's gonna flop with a budget that bloated.

slefo29
slefo29

"... this person said."

lol

How about, "according to the source."

That is the first time I've ever read an anonymous source attributed as "this person."

Please, fix that. I'm seriously laughing. 

Hurvl
Hurvl

Aaahhh, now I see where the "Infinity" comes in - it's a reference for how much the game cost! Well, Disney are a huge company and can surely pump that amount in a game if they think it can be Skylanders successful.

Hiddai
Hiddai

i hope it'll worth it

RicanV
RicanV moderator

Microsoft numbers.

burrito_tester
burrito_tester

Disney has been making some dumb decisions lately, first John Carter now this...

sgt_F79
sgt_F79

I love Disney , i just hope Disney make a game where it captures that Disney "feel" ,magic, the music the animation and such.

istuffedsunny
istuffedsunny

Never even heard of this game. Good job Disney

Adavanter
Adavanter

Let's hope it doesn't end up like SWTOR which doubled this games budget... Sometimes you do not get what you paid for...

adroge1
adroge1

I saw the prices for the toys in the store yesterday: $13.99 each. With tax, that's about $15. This is going to be an expensive game to UNLOCK what's already on disk.

I would not buy this game on principle alone.

jimdotbeep
jimdotbeep

is it really newsworthy that one of the biggest megabillion dollar coperations spent 100 Million dollars on a project.

Lhomity
Lhomity

Most likely to prove a very good investment for them. There will be a lot of Infinity products wrapped up under Christmas trees this year, and for years to come.

Flubbbs
Flubbbs

wait. does this release on PC on August 18th? i thought the pc version was pushed till 2014

ScreamDream
ScreamDream

Already losing money and now this expensive Infinity which is basically mini games you get a toy with. The kids will like it but I doubt it will sell to the masses. I would rather they develop a Fantasia game that's similar to the Kingdom Hearts series.

FULGOREY2K
FULGOREY2K

finally..............goodbye disney 

KingTrax999
KingTrax999

Damn!  They could have created a new controller instead.

YEPEE00
YEPEE00

i hope it sells well as well.

ahpuck
ahpuck

Cheap, considering that M$ paid hundreds of millions to create a AA battery powered controller.

Fryboy101
Fryboy101

This game looks like it can be a lot of fun, I really hope it sells well. I know I'm picking mine up this sunday

snugglebear
snugglebear

For their sake I hope it pays off. 

mario1028
mario1028

Isn't a budget like that commonplace for AAA titles?

YearoftheSnake5
YearoftheSnake5

If it's a hit, they'll make it back and then some. It's an interesting idea. I'm debating on getting it for my stepson's birthday.

bouchart
bouchart

Better than spending $100 million on a controller redesign.

Hurvl
Hurvl

@adroge1 (Un)fortunately, there will be lots of people who will be happy to do so instead, I just wonder if it can compete with Skylanders, because that game/toy combo is a beast.

shloob1
shloob1

@FULGOREY2K Why would you want Disney to disappear? They employ tens of thousands of people, make some of the best animated movies of all time and have an array of characters that help point young children in the right direction.

Mayleene
Mayleene

@bouchart Just about made me spit my coffee with that one! HAHAHAHAHAHAHAHA

telaros
telaros

@Hurvl @adroge1 Helps that the core gameplay in Skylanders is actually pretty fun. The placing toys onto the little pedestal thingy scanner is pretty gimmicky but it works. And the game's story revolves heavily around the concept of why you should buy the toys and each toy comes with some neat features.

Thankfully, you don't have to buy many to actually enjoy the game itself. Or at all, but the toys add to the game. From what I've seen of this Disney thing though... I don't know, it could work. I just don't see how Disney can't even risk investing on adverts to promote this game. Their fear of having grown men play their games or watch their TV shows is stupidly full of bigotry like you couldn't imagine.


They actually cancel or severely delay episodes of popular cartoons or switch around time slots just to ensure they don't get exposed to 'the wrong audience'.

Walk Disney must be doing barrel rolls in his grave with all the stupid moves Disney has been doing in the last 18 years.

bouchart
bouchart

@canelacandy @bouchart There was a story here a couple of days ago about Microsoft spending "hundreds of millions" to design their controller for the Xbox One.

jhpiv4
jhpiv4

It takes a lot of effort to iterate positive changes on anything that already works great. I don't think the amount they spent on the controller is strange at all. It looks like the best controller that's probably ever been made to this point in time.

bouchart
bouchart

@shloob1 @bouchart @canelacandy It was $100 million to design a controller that is marginally different than existing controllers.


Say what you want about the Wii, but it's controller was considerably different than anything that had existed previously and there weren't any articles floating around about its huge development cost.

shloob1
shloob1

@bouchart @canelacandy  Why is that a big deal? $100,000,000 for Microsoft is the equivalent of us shelling out $100. The only ones who would even be complaining or making fun of it would be fan boys of other consoles. All it shows is that Microsoft is serious about giving gamers the best possible experience they can.