Disney Infinity sells 294,000 copies in US

Disney reveals two-week sales for Skylanders-style game in the United States, says company is "very pleased" with global performance.

Disney Infinity sold 294,000 starter packs in the United States during its first two weeks on sale, a representative for Disney Interactive confirmed with GamesIndustry International.

"Disney Infinity sales are off to a strong start, selling 294,000 starter pack units in the US during the last two weeks of August," the spokesperson said. "We're very pleased with the launch in both the U.S. and globally, and believe Disney Infinity is well-positioned for the critical holiday sales season."

The Skylanders-style toys-to-life game nabbed the third spot in the NPD Group's chart for August, finishing behind only Madden NFL 25 and Saints Row IV.

The success of Disney Infinity will have major implications for Disney Interactive's financial viability, Disney CEO Bob Iger said in August.

"If Infinity does well, it bodes very well for the bottom line of this unit," Iger said in February. "If it doesn't do well, the opposite will be the case."

Disney Infinity reportedly cost $100 million to develop. An anonymous source told the Wall Street Journal last month that along with the budget comes an enormous pressure for the game to be a success.

"It's a Hail Mary with a tremendous amount of pressure to be a hit," the source said.

Though early checks may show Disney Infinity is off to a strong start, the game will need to continue to sell well to catch Activision's Skylanders series, which has minted over $1.5 billion in worldwide sales to date.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Want the latest news about Disney Infinity?

Disney Infinity

Disney Infinity

Discussion

31 comments
SavoyPrime
SavoyPrime

It reportedly cost $100 million to make and it only sold 294,000 copies so far? That sounds bad to me.

Ibra8
Ibra8

Is this game good for a 6 years old (my little brother) ?

chibi-acer
chibi-acer

"If Infinity does well, it bodes very well for the bottom line of this unit," Iger said in February. "If it doesn't do well, the opposite will be the case."

Thanks for explaining that, CEO.  That's why you make the big money.

nurnberg
nurnberg

Hmm, sorry Disney, but 294 000 copies (across all platforms)  is a flop.

kbaily
kbaily

Well it's time to accept that this is simply the new trend in gaming right now.  No that different than the music peripheral game trend that was big just a couple years ago.  I mean how many of us have plastic guitar hero/rock band instruments sitting in the closet?  Companies will jump on this bandwagon.  I mean Nintendo even did something similar with Pokémon Rumble U with figures you can buy.  Activision will make this a yearly release like CoD until people are finally sick of it and in 3 or 4 years we'll look back on it like we did the Guitar Hero phase of gaming.

howiex89
howiex89

This will be a huge seller come Christmas. 

enoslives7
enoslives7

It's bad enough disney-owned ESPN is trying to monopolize sports, now disney would like to take over gaming too.


Hurvl
Hurvl

"company is 'very pleased' with global performance" Oh, I can imagine the executives looking at the sales numbers and making their best Mr Burns imitation: Excellent!

ScreamDream
ScreamDream

It's on 4 systems (x360, ps3, wii and wii u). That's a little over 70,000 per system. Not too good. They have to be losing money on this.

Kamina85
Kamina85

May not sound like a lot at first, but a price drop/sales and the upcoming holiday season are sure to get starter packs flying off the shelves. Plus it feels like Disney has a lot of room to expand the gameplay with future installments/figures, whereas while the first Skylanders was fun it doesn't feel like the sequels are adding enough variety IMHO.

Xristophoros
Xristophoros

Doesn't sound good to me at all. Those numbers are likely below expectations. I've heard nothing but bad things about this game. Obviously I know it is not for me, but I'd never pick it up for my kids either. Last thing I'd want is to brainwash my children with all this Disney bullshit and contribute to the Mickey Mouse machine. This is not a video game. It is a business masked as a video game with the sole purpose of getting people addicted to the whole figure collecting aspect. No thanks, Disney. No need for this product to exist. 

Slim_Lyrics
Slim_Lyrics

Is anyone else surprised by the figures? I expected it to sell a lot more.

borkkmor00
borkkmor00

If I put my balls on the pad-thingy, do they appear in the game?

Finn-Warrior
Finn-Warrior

@SavoyPrime Until they publish international sales, it's too early to make any assumptions. You got to remember that a healthy portion of the sales comes from the figurines and power discs.

Just wait a month or two, then you can tell how they're doing. 

cousinmerl
cousinmerl

@nurnberg yup! i think allot of the kids are playing GTA 5 instead....
like me!

danusty
danusty

@enoslives7 so what? if you make something and people like that something more so that the competition, it's not your fault if you end up monopolizing that particular industry. it's most people's desire to be the one who makes the thing that everyone wants and get wealth from it.

chibi-acer
chibi-acer

@ScreamDream If they sold 70,000 on the Wii U that would be like a 90% adoption rate! (j/k, kinda...I still love you, Nintendo!)

Over a quarter million in two weeks seems decent.  Most AAA games supposedly need to sell around 1 million to break even, and this game not only costs close to $80 to start with, but they're tapping an extreme version of DLC.  I'm sure that on average per-user, this game probably makes more off the physical DLC aspect than most F2P games do.

Yangire
Yangire

Like Skylanders, they get most of their profits off of figure sales.

tjkraz
tjkraz

@Xristophoros Better instead to contribute to the Sony / Microsoft / Nintendo machine?  Or the Star Wars / Harry Potter / LEGO / Barbie machine?

(Psst....they're all in it to make money!)

Personally, I see it as a great opportunity to teach children a money-management lesson.  My kids saved their own money to buy the game.  And if they want more figures or add-ons, they'll use their own money for that, too.  They can make their own choices between DI stuff, baseball cards, stuffed animals, etc.  

They've already spent more time playing Disney Infinity than any other family-friendly console game.  The starter pack was $15 more than a typical console game but that included 4 figures and several "power discs."  The buy-in price may be higher than others but the value is certainly there.  

nurnberg
nurnberg

@Slim_Lyrics I am not surprised.  This was a blatant ripoff of Skylanders.  It simply didn't work.  Skylanders is more popular.

Mayleene
Mayleene

@Slim_Lyrics It's going to be a huge holiday item.  My neighbor's 6 year old is having a blast with the one I got him.  It is going to make getting him something for the holiday's a whole lot simpler for a lot of people.

balpert
balpert

@borkkmor00 Yes, they show up as Tweedledee and Tweedledum from Alice in Wonderland.

Xristophoros
Xristophoros

@tjkraz But of course all businesses are out to make money. My problem with this product is the business model they are using. If you are fine with your children becoming compulsive buyers of a never ending gimmick, that is your decision to make as a parent. A money lesson can be made in a variety of other ways and to say that is the reason you are fine with this product is flaky at best. Why not use your principle to have them save up for their sneakers, or a new bike? The Disney influence is already spattered all over everyone, there is no need to continue to enforce it any further. If it wasn't for Pixar, Disney would be in the gutter right now.   

Slim_Lyrics
Slim_Lyrics

@Mayleene @Slim_Lyrics Yeah i guess i forgot about the Holiday season effect. I guess we'll have to wait until after Christmas to really see how well the game sells.

nickpeck36
nickpeck36

@Slim_Lyrics @Mayleene I thought it would be a bit more as well but it released in the middle of a ton of other big games and on the horizon of the next gen, so it's not surprising. 

Once Nov. rolls around and holiday shopping starts, it will pick up big time (plus the next wave of toys come out by then too).  Not bad for a new franchise though, it is a fun game and I really like playing it with my 10 year old.