Disney Infinity has sold 3 million starter packs since launch

Disney Interactive has sold 3 million units of Disney Infinity starter packs worldwide since the game launched on Aug. 18, the publisher told The New York Times.

According to a report from the NPD, Disney sold 551,000 of those units (which cost around $75 each) in the month of December alone. By comparison, Activision's newest Skylanders product, which also uses a base for which you can buy toys separately, Skylanders SWAP Force, sold 597,000 units since it launched in mid-November.

President of Disney Interactive James Pitaro told the Times that sales have greatly exceeded the company's internal expectations. “We’re thrilled that families and gamers alike have embraced Disney Infinity,” he said. “We believe we’ve set the stage for Infinity to be an enduring video game platform.”

As we reported last week, the NPD report also revealed that Disney Infinity was the tenth best selling new physical retail game of the year, right behind Minecraft for the Xbox 360.

As we learned from Disney's last earnings call, Disney Infinity significantly helped the struggling Disney Interactive, which swung from a loss of $76 million in the last quarter to an income of $16 million.