The Online Pass initiative spearheaded by Electronic Arts has gained a new follower. It was first reported by Eurogamer, and now Codemasters has confirmed for GameSpot that it will be including a onetime-use download code with new copies of its upcoming off-road rally racer Dirt 3 that activates the game's online modes.
In addition to unlocking Dirt 3's multiplayer offerings, the code--known as a VIP Pass--delivers access to five bonus vehicles. These extra rides include the McRae M4, the Ford Sierra Cosworth RS500, and the Hummer H3.
Xbox 360 and PlayStation 3 gamers who pick up a secondhand version of Dirt 3 can purchase a VIP Pass for 800 Microsoft points, or $10 in the US, £6.29 in the UK, and €7.99 in Europe. The pay wall is similar to that erected by a number of publishers beyond EA, including THQ and Sony. Ubisoft has expressed interest in the scheme.
For more on Dirt 3 in advance of its launch on the Xbox 360, PlayStation 3, and PC this week, check out GameSpot's previous coverage.