DICE: EA is innovative

Battlefield studio general manager says he understands reputation, but claims publisher is "very prone" to trying new concepts.

Some may classify Electronic Arts as a publisher that relies on sequels, but DICE general manager Karl Magnus Troedsson believes that is an unfair association. Speaking to Gamasutra in a new interview, the executive claimed EA is highly innovative.

EA gets a bad rap, says Troedsson.

"EA is actually very prone to try out new things," he said. "And I have to say that sometimes I think we get too much crap for not being innovative. We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well."

Troedsson said he understands the criticisms leveled against EA, considering DICE has regularly released new entries in the Mass Effect, Battlefield, and its sports franchises, though he does not believe this means EA is not innovative.

"Now, that might sound strange coming from me, working on Battlefield. We've been around for 10 years, and we just keep doing more of the same, but being innovative in that space," he said.

The executive explained that innovation is "tricky," as not all may see or understand innovation as EA sees it.

"Innovation is something that actually changes something for the better, renews something--and I think we do that all the time," he said. "But some of them are big and some of them are small, and some people disagree, saying, 'That's not an innovation!' and it's like, 'No, maybe not for you, but for the people playing the game it's a big thing.'"

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

0 comments
J4m3sR4n0r72
J4m3sR4n0r72

I guess you can say that EA likes to roll the DICE with their customers, and it usually comes up craps.

squidshoggoth
squidshoggoth

EA is definitely innovative, mostly in negative ways. Remember that innovation is only worthwhile when it's for the better.

KrazzyDJ
KrazzyDJ

Getting DICE to speak this about EA: Innovative. On second thought, even that's not innovative !!!

rey2
rey2

Innovative?  More like devious. Definitely in a bad way.

dRuGGeRnaUt
dRuGGeRnaUt

"we don't take kindly to folks bein' 'innovative 'round he-ah."

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Maybe in sweden, the word "innovate" means "rape the living f*&k out of an industry and its companies, thus wrecking so many great franchises."

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If thats the case, i agree with dice-ballz. 

 

dRuGGeRnaUt
dRuGGeRnaUt

Out of the whole CoD vs Battlefield war going on.. can't seem to remember any infinity ward members publicly suckling at activision teets.. I have to say I like dice, but this is just pathetic and lame. Maybe this is how he gets his "bonuses".

=-=-=

EA is totally "that kid" whos' parents pay people to hang out with/come to birthday parties. haha.

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That said, Dice, just stop, EA will do fine without your corporate knob polishing.

snova9308
snova9308

Oh yeah, EA is really innovative. just look at how different madden is by the passing years. LOL

psx_warrior
psx_warrior

Well, EA is responsible for Spore, and I loved that game and also feel it's highly underrated.

eiji1
eiji1

Errr... I'm guessing I'm not the first to say this, but Mass Effect has never been handled by DICE, and to my knowledge, DICE hasn't developed any sports games - some of EA's sports franchises have used DICE's Frostbite 2 engine, but that's about it.

HSV002
HSV002

EA woulden't know what innovation is even if it came up and introduced it self to them!!

berserker66666
berserker66666

EA is a lot of BAD things. "Innovative" is definitely not one of them. It's easy to loosen someone's tongue into saying something which is not, by bribing them.

alenth
alenth

Maybe yes Maybe not but one thing is sure: after Mass Effect 3 launch if you say anything positive or related to EA just prepare yourself to get flamed lol...

Rox-pox
Rox-pox

EA fed the words to his mouth and dollars up to his rear at the same time.

tgwolf
tgwolf

Of course they are 'innovative' and so is that scheister that keeps trying to sell healing potions down in the alley.

XxTheEvilxX
XxTheEvilxX

LMAO... I have never laughed so hard in my life. That is the funniest headline ever. Seriously DICE, grow a pair you bunch of sissies. EA is innovative at ignoring their fans while performing surgery on my wallet. Next your going to tell that you only make games because it warms your heart to help gamers. LMAO LMAO

Shredwolf
Shredwolf

EA is only innovative when it comes to promoting their games. They actively become the trolls just for the media stunts.

anvilone
anvilone moderator

DICE reps complaining about their public image is becoming a weekly trend. I'm surprised they don't see how insulting it is when they are so insistent that their consumers don't understand them.

BladeStrike1234
BladeStrike1234

Thats a nice leash you have around your neck, DICE. It really adds credibility to your words.

eric_neo3
eric_neo3

So innovative they need weekly PR posts on video gaming websites to boost their share price.

 

Which was the result of cutting just about everything they could from their video games and making just about every bad decision they could with every video game released in the last 2 years ranging as far as destroying their own IP's.

 

No bots

No LAN

No offline

No local multiplayer

No hosting

No local customization

No mod tools

 

No F**** to give for lying EA PR...

FET4LJUICE
FET4LJUICE

You can tell by the number of watered down sequels with tacked on multiplayer that they love the dollar bill more than the gamers, who by the way, are responsible for feeding their greedy mouths.

GSGuy321
GSGuy321

They make profits not because they are innovative, but rather because a large portion of console users are kids/adults who don't know any better. They are in the dark. Not a personal fault of theirs, but they haven't seen the light as of yet. Just look at Madden or any of their sports titles. How does crap like that even sell.

DESTROYRS_F8
DESTROYRS_F8

Innovative was SEGA, but their edginess and risk taking made them go down in flames.  EA, is just a corporate entity.  There is no ambition and so-called innovation in creating video games anymore.  They get devs like DICE to make a game with destructable envrionments and take credit for their talents.  and DICE sounds like they are sucking big d*** and getting their a**es shoved with money to say what they are saying now.

dRuGGeRnaUt
dRuGGeRnaUt

stock·holm syn·dromeNoun:

"Feelings of trust or affection felt in many cases of kidnapping or hostage-taking by a victim toward a captor."

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~nuff said

TohouAsura
TohouAsura

"E-E-EA is v-very innovative! S=Stop saying bad things about EA!"

 

"D-D-Did I do good, daddy EA?"

" Yes, mah boi. Now back to work, slave! *whip*"

 

I love doing this.

JasPlun
JasPlun

That is not what most gamers have against EA he should know that it is what EA has done to awesome dev teams once they gobbled them up like Westwood studios,Bioware,Mythic,etc. They have a tendency to drop support for games that are still making money,but if it is not making the money they expect its gone.They way they do Madden every year by charging full price for a few adds,and lets not forget the way they try to monoplize the industry like NFL exclusives which drives away competition etc... There is a hell of a lot more gamers have against EA than just innovation.

colekhoo
colekhoo

"Innovation is something that actually changes something for the better, "

 

Yes i know the meaning of innovation but are you Mr.Karl sure all those innovations that you guys are actually implementing onto your games are changing the games to be better? Profit-wise yes but consumer-wise no.You got my point.

banana23man
banana23man

You Keep Using That Word, I Do Not Think It Means What You Think It Means

NeoIostars
NeoIostars

Any positive adjectives tied to EA would create an oxymoron.

 

mrzero1982pt2
mrzero1982pt2

I am a fan of DICE, and love their properties, but If EA loved you so, they would let you do what you do best instead of trying to make its studios make crap.

Fugitive292
Fugitive292

EA is innovative at finding ways on how to sell more and more crap for more and more money.

MJ12-Conspiracy
MJ12-Conspiracy

LMAO

This is like calling the Yugo the greatest car ever made.....it wasn't, it sucked...end of story.

codywankanobi
codywankanobi

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA...(deep breath)

 

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

JimmeyBurrows
JimmeyBurrows

They may well "try" to be innovative, but when it looks like the money's running low they'll tell them to spam it out even if it's generic crap...

Reading how they played their part in the demise of Free Radical, just proves how poor their innovation is... *holds up cardboard cutout of Vin Diesel* make the main character like this.

wiouds
wiouds

Innovation is not something that you notice in games. Worse is that a number of people believe that the gimmick that the indie games come up with are innovative

GSGuy321
GSGuy321

EA = the scum of the industry. Steam and Valve forever #1 !!

edinko
edinko

Of course they are! they are very innovative when they are trying new concepts in DLC milking, money grabbing, dumbing down, lying, disrespecting customers and generally trying to be the most despicable company in the gaimg industry ever.

marcopolo426
marcopolo426

The year EA financed Mirror's Edge was an exceptional year. I can't remember all the titles but they also bailed out Brutal Legend from the greedy wrath of Activision. But since they haven't done enough to be called INNOVATIVE. So, sorry Mr. Magnus, EA's current path of trying to pimp out the F2P concept and kill single player is not what you call creative or industry friendly. It's all for money, nothing else. Plus, Mass Effect gameplay became cookie cutter third person shooter and DLCs went off the hook since EA got involved. So yeah, EA is still in the same league with Activision. 

bloody-hell
bloody-hell

 @psx_warrior EA is responsible for Spore indeed.

 

When you say you loved that game, are you talking about the feature cut, boring mess it ended up as, or do you mean the Spore as Will Wright envisioned it back in 2005 before EA destroyed every interesting aspect of it ?

 

Here's the GDC 2005 video from back then when it was interesting : http://www.youtube.com/watch?v=T8dvMDFOFnA

DrBob27
DrBob27

 @Yakol What is it with people and bastardising EA employees in news articles like this? Stop the hyperbole and let's talk in a more grounded manner.

stan_boyd
stan_boyd

 @FET4LJUICE They are also responsible for ignoring the few new things that EA tried out.

GSGuy321
GSGuy321

They stay away from PC because mods could actually improve their games and they are afraid of that because of sales. Instead of embracing mods they fear it. And now, they have eliminated editing altogether from their titles so you are wholly dependent on them for even a roster update... $60 please.

stan_boyd
stan_boyd

 @GSGuy321 How does awesome games like Beyond Good and Evil, Kingdoms of Amalur, Shadows of the Damned and Psychonauts not sell. Why take risks when people are just gonna ignore new games and buy the newest sequel instead.

FlyingAce1016
FlyingAce1016

 @codywankanobi IKR? just when I think we've heard the last bullshit from EA they have to go and say SOMETHING EVEN MORE STUPID lol all this year I've read so many articles and all it takes is common sense to see how retarded they are

jrh1524
jrh1524

 @wiouds If I read your post correctly, it appears you are attempting to poo-poo indie developers by saying they are not innovative.  You should try new games coming out like FTL or Wasteland 2 or Banner Saga and tell me those games are poor and not innovative. I have played the FTL beta and it is PIMP!

stan_boyd
stan_boyd

 @jrh1524  @wiouds Funny thing is none of those games are actually innovative, they are just new games that have features of old games.