Destiny's Ghost Takes the Ice Bucket Challenge, Bungie Donates to ALS Association

That bucket came from the moon.

Ghost, Destiny's robot character voiced by Game of Thrones actor Peter Dinklage, has taken the Ice Bucket Challenge to raise awareness and funds for the ALS Association.

As you can see above, the short video shows Ghost and a Guardian hanging out before a wizard from the moon dumps a bucket of ice water on them. Bungie and Ghost were challenged by the Greedy Corpus, characters from Digital Extremes' free-to-play game Warframe. You can check out that video of the first game character taking the Ice Bucket Challenge below. Bungie in turn challenged Call of Duty: Advanced Warfare's villain played by Kevin Spacey Jonathan Irons, the Last of Us' Joel, and Star Wars creator George Lucas.

Bungie is also donating to the cause by sharing 20 percent of the proceeds from the Bungie store from now until Destiny launches on September 9.

Looking for more videos of game industry people getting ice water dumped on their heads? We've got you covered.

Industry people who have completed the Ice Bucket Challenge (click through to watch videos):

Industry people nominated, but have not yet completed the Ice Bucket Challenge:

You can donate money to the ALS Association at the group's website.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

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Discussion

112 comments
taloyaro
taloyaro

What is with these people. PR stunt or not this video raised both awareness and money for ALS research. I don't think it was some stunt but regardless of Bungies intent they did some good here. Can't people just be glad for that? 

g1rldraco7
g1rldraco7

Well I aleady donated money to the cause, Don't Hate! Donate!!!!

fillup0
fillup0

Only 25% of your donation goes to ALS research, and in 2012 only 7% went to research. Do with that information what you will.

FLEEBS
FLEEBS

Hahahaha! "That bucket came from the moon." I can't stop laughing!!!

themc_7
themc_7

cool. hopefully this raises a lot of money.

sidenote: Does anyone know what armor that Hunter has equipped? That looks sick.

Kiyosuyo
Kiyosuyo

ROFL Omg the moon comment made it.

Alecmrhand
Alecmrhand

That was pretty funny.


Well done Bungie.

horizonwriter
horizonwriter

Seeing as how Joel didn't even care about saving humanity in the end from a deadly fungal plague, that character was definitely a weird choice.

neowarrior793
neowarrior793

ok this is getting out of hand (but its still funny) im just sayin

coulterjames72
coulterjames72

no wait, Chief will die if he gets that close to water!

LordTrexGuy
LordTrexGuy

The whole point of Ice Bucket was to make the person taking the challenge feel like an ALS patient, feeling their voluntary muscles being paralyzed for that one moment the bucket comes down on them. This is just marketing BS at it's finest, jumping on the bandwagon. Oh, they did donate, but after getting the spotlight, which isn't the point of the challenge.

YEPEE00
YEPEE00

i like these. i like bungie. i like destiny. good job!!

Talis12
Talis12

its hard to have issues with something that raises awareness and money for such a good cause but i cant help but wonder what makes ALS so special? 1 in 50.000 people die because of ALS. 1 in 4 people die of Cancer and every 30 seconds a child dies of Malaria. Where the support for that?

dani_i89
dani_i89

I don't like Destiny, but that was awesome.

Pewbert
Pewbert

Keep us updated on ALL ice bucket challenges. They are so very interesting ...

Ripper_TV
Ripper_TV

It's 2014 and these engines still can't do water!

Merseyak
Merseyak

real nice to see hope it catches on will be lots more donations well done bungie just glancing at the comments below and actually seeing hate to this makes me realize just how many idiotic evil people there really are well done you bunch of muppets

dannydopamine8
dannydopamine8

The people at bungie are so nerdy that they would rather spend a week making a pre-rendered CGI of the ice bucket challenge rather than doing it for real

gajbutler
gajbutler

I don't get what is meant to be so funny about this ice bucket thing.

kingcrimson24
kingcrimson24

I want to see master chief taking the challenge !

Too-DementeD
Too-DementeD

The Ghost from Destiny has to be one of the worst 'characters' I've ever seen.
I know it's supposed to be robotic and such, but it's so boring and has no personality at all. 
For something that sticks with you through the whole game, they could have made it A LOT better.

wexorian
wexorian

They don't care about als ice bucket challenge, it's pure marketing , if they cared about charity they would had done challenge  in real life not with ingame video. 

Don't reply me if you don't agree with me.

sirchick
sirchick

@fillup0 it still made over 50 million $ thats nothing to sniff at (and that number is rising) do with that information what you will.

Lets not forget the raising awareness which you cannot put a price on.

jts1891
jts1891

@LordTrexGuy ...Uh, no. The 'Ice Bucket Challenge' began with charities that had nothing to do with ALS, like cancer research.

horizonwriter
horizonwriter

@LordTrexGuy What the hell is wrong with you? In the end the money got donated and research can continue and/or be advanced. That's all you should care about. Everything else is fluff.

jts1891
jts1891

@Talis12 ...Uhm, maybe the millions of dollars that already get poured into those causes? ALS wasn't nearly as well-known before the 'Ice Bucket Challenge' went viral.

tachsniper
tachsniper

@Talis12 maybe because ALS has no known treatment, we can't help these people at all, they are prisoners in their own bodies. 

horizonwriter
horizonwriter

@Talis12 Cancer awareness is everywhere as well it should be (honestly, how far can you go without hearing something about cancer), but ALS? Not so much. I'm betting if you look at the numbers on how much this campaign raised for ALS and how much is raised for cancer, ALS would still be significantly dwarfed.

LeftyDPS
LeftyDPS

@Talis12 To an extent I agree with you. However, there are many causes which could use a massive push like this as well, and not just conditions, diseases or viruses which kill.


Take for instance Autism. Life long condition, no cure, no understanding of what causes it, affects 1 in 68 people globally, yet charities and research spending into this is in the UK and most Western countries is less than 5% of that of other conditions with a similar percentage of people affected. Bear in mind that with Autism, life time costs can and typically do include some kind of 1:1 support in normal situations, Occupational Therapy, Speech Therapy, additional resources, and also comes with massive social stigma which can lead to isolation and discrimination of both the person with Autism, their relatives, care givers and friends. 


Maybe money should be spent on more awareness of all conditions. However, I give props to the ALS foundation for starting this trend as it has done nothing but good for them. The interesting question will be if someone spins it off to support another charity, and how well that will work.

wexorian
wexorian

@Merseyak Yeah right away those "9" year old gamers who are overhyped about this will go and donate money sure. It's PR Stunt even if it's for charity.

jsly268
jsly268

@dannydopamine8 And yet its the only ice bucket challenge I've cared to click on...plus if you think developing games is nerdy you may be on the wrong site...

Starry_Notion
Starry_Notion

@gajbutler Not meant to be funny. It's to donate/raise awareness. You watch it and learn about the existence of ALS. Awareness accomplished.

horizonwriter
horizonwriter

@wexorian The ghost was nominated by the Corpus from Warframe. Bungie didn't start this. But hey, lets not focus on the money this campaign has raised or how much Bungie has pledged. Being cynical, unappreciative whiners is far more productive and important.

Jaxith
Jaxith

@wexorian  Clearly it's all a conspiracy.  The Warframe devs only challenged Destiny's Ghost to the challenge in order to market Destiny, a game that's basically in direct competition with their own game.  ...Because logic!

...Or maybe, your cynicism is unfounded and everyone just decided to do something neat for a worthy cause.  Bottom line is that it's still a good thing for charity.  What's to complain about with that?

xsonicchaos
xsonicchaos

@wexorian 

"Don't reply me if you don't agree with me"? What are you, a five year old? If you don't want your opinions challenged by other opinions, don't comment on the internet.

bobbybababobo
bobbybababobo

@wexorian Such an ignorant comment.  what they did is a LOT harder that doing it in person and this way will get to a LOT more people than showing off a guy lifting a bucket over his head.  Also, they did what most people forget to do, Donate and INFORM.  I doubt ALS cares if a company got any benefit out of helping them.  They need money and awareness and that is what they (sadly the minority) are doing.  But seeing as you are trashing people that are donating, how much anonymous effort/money did you put into ALS?


"Don't reply me if you don't agree with me." And to end, this has to be the most childish way to end a inflammatory comment on a public forum.  Throw your opinion and then reject other's ? L O L



berserker66666
berserker66666

@wexorian  Yup. Indeed this Destiny Ice Bucket Challenge is pure marketing. What else can you expect from companies like Activision?

geekasauruswrex
geekasauruswrex

Point is they still donated

And I hope you mean to say you don't care about the ice bucket challenge, not ALS.

Talis12
Talis12

@LeftyDPS @Talis12 Yeh im all for the bucket challenge being effective and getting them money they desperately need. Dont think anyone is against research to fight off these diseases. Im just wondering why everybody jumps on this hype train when, like you said, other important issues get tossed aside and none pays attention to them. I mean, are people really doing this to support the cause or just because its a hype? IMO its just because of the hype.. Good on ALS research for profiting of it, but shame on those just doing it to be center of attention for 30 seconds on their Facebook.

Ripper_TV
Ripper_TV

@christhebarker @Ripper_TV No. You do not realize their engine can't do liquid water if they spent 5 years on that scene. Neither can Unreal Engine 4 or any modern game engine. 

The progress is very-very slow - the polygon count is slowly rising and the resolution of textures and that's about it, no groundbreaking technologies. 

Merseyak
Merseyak

@wexorian and what if it is they still donated 10 thousand dollars did you do that?

wexorian
wexorian

@geekasauruswrex Yeah they donated , but it's Marketing for destiny you know that .

yea yea i modify my text on road :)

wexorian
wexorian

@Merseyak @wexorian Nope and you?  i took icebucket challenge in league of legends, see how hypocrtie this looks?

xsonicchaos
xsonicchaos

@wexorian 

I don't give a crap if it's a PR stunt or not, telling people they shouldn't reply on your comment if they don't agree with you is what bothers me. This isn't a church, it's the internet, it's what I like to believe is the ultimate frontier in freedom of speech. You can leave whatever opinions you wish, and I will choose whether to reply to you or not.

jsly268
jsly268

@wexorian Aside from the fact that you literally type like your speaking with caveman rhetoric... when you enter an article about a game...people will generally be taken aback when your bashing it...mostly because if you had any intelligence you would know that you dont have to click an article you dont like, nor post your idiocy...


I could just as easily say your comments are STUNT for attention...and I could care less about activision, but activision didnt develop this game, destiny did...


Also you dumping a f***ing bucket on you head doesn't do s*** for people with als...them donating money does...just saying

jts1891
jts1891

@wexorian Marketing? How is it marketing? Anyone who doesn't already know about the game isn't going to find about it through this.

jsly268
jsly268

@wexorian How does this market the game...do you understand anything about marketing or target demographics...?...your a blind ignorant individual if u think this does market for destiny...

jsly268
jsly268

@wexorian You took the ice bucket challenge in a game...props bro...and did you ever think that maybe bungie did this because they thought it would be fun...and the pr advertising was just a side-benefit...or are you so empty that everything has to be about personal gain...


prodigy_69
prodigy_69

@jsly268 @wexorian I think you're the one who doesn't understand anything about marketing. in this case it's called charitable marketing.


You take your company, you attach it to the Charity of your choice to raise money for them, in turn through word of mouth, online articles, press releases 

"Hey did you see that video [insert brand] did, it was great"


also the fact that at the end of the video it says under the BUNGIE LOGO "20% of Bungie store proceeds will be donated"


notice how the 20% isn't 100%?....thus Bungie makes money and the charity gets a donation


*donation* *cash till ring*

wexorian
wexorian

@jsly268 @wexorian IT was fun for me also. I don't say that Charity is bad, even this PR stunt trick is good coz they donated money "hope so", But those ingame icebucket challenges are PR stunt nothing else.