Destiny, the New Fragrance by Xbox

[UPDATE] Microsoft removes mention of the fake fragrance from the special website.

[UPDATE] Microsoft has removed mention of the fake Destiny fragrance from its website, replacing it with the text you see below.

The original story is below.

That headline goes from good to great when you imagine it being said in the seductive hush of a Calvin Klein advert.

It's genuine, by the way. Well, genuine in the sense that this is a real Microsoft advert, which has been linked to by its official Twitter account.

Not genuine, of course, in the sense that Microsoft hasn't started manufacturing eau de toilette (though, trust me, if you ever go to Gamescom when it's open to the public, you'll wish they did).

So, er, why exactly is Microsoft advertising Destiny, the New Fragrance by Xbox?

Well, in the UK Microsoft is not allowed to advertise the game for Xbox One, due to an agreement between Activision and Sony.

On the Fragrance advert's website you'll notice a message explaining:

"Okay, so here's the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t."

Such a restriction caused a stink (sorry. Not sorry) within Microsoft's marketing department, and quite clearly has brought out the best in them. Well done all.

Destiny launches September 9 on Xbox 360, Xbox One, and I think it's available on other platforms too. Not sure.

Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here
For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

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1448 comments
ima_flyguy
ima_flyguy

Lead console always gets bragging rights and preferential treatment from developers it's business xbox 360 had the glory last gen with mist ganes tied in to that system and now it's playstation time in the lime light.

weapon_d00d816
weapon_d00d816

I think it's ironic that people are saying this is a desperate marketing tactic when literally everything Sony has done with Destiny is nothing but dirty, desperate marketing tactics. Paying a third-party publisher to ban your competitor from advertising their own product? That sounds more desperate to me, especially since PS4 has absolutely no exclusives coming out this holiday season so they're relying entirely on a multiplatform game.

daikkenaurora12
daikkenaurora12

More marketing and publicity for the game so Destiny is in a win - win situation. 

jasswolf
jasswolf

I really don't want any late-breaking odours thanks Lucy. :(

sonyonly4
sonyonly4

Desperation The new fragrance by Xbox.

Kinguard73
Kinguard73

I love Lucy..... wow I just noticed what I did there =)

bmart970
bmart970

This is actually pretty funny.

Aaronp2k
Aaronp2k

i hate you microsoft but with that being said...well played. its gonna take a lot more than stunts like this to recover from your negative pr last year though.

phili878
phili878

the smell of virginity and steam fanboys reeks in this discussion section. 

USNavyTech
USNavyTech

I still don't get why people are comparing the Xbox one and the PS4 on here. I mean it's the equivalent of taking a sports car and a truck then forcibly comparing them in a sports car category. Alright we get it the PS4 has more powerful hardware than the Xbox. But all the power in the world doesn't mean that the game experience changes. Zelda the ocarina of time is still one of the best games ever and it's not in 1080p at 60 fps. Anybody that wants to talk about graphic quality doesn't play for the fun of the game they just want something to complain about.

Fernin-Ker
Fernin-Ker

As someone who hates exclusive marketing agreements, I find this thing oddly satisfying...

Stryder_18
Stryder_18

So how long will it be before some tool files a false advertisement law suit against Microsoft for this Destiny fragrance that doesn't exist? haha. Sad thing is they'd probably win.

jackzor123
jackzor123

I find it a bit ridiculous that Microsoft aren't even allowed to advertise the damn thing on their console!!

con_wars
con_wars

You only get the bottle. The spray nozzle is DLC.

socam
socam

How low can Microsoft go?

Hurvl
Hurvl

Lol, sneaky, sneaky Microsoft. This is quite a bizarre tactic, but when money is involved, you better expect the unexpected; the amount of random is quite predictable. The Loophole League has struck again.

koyettsu
koyettsu

hehe nice work around, still getting it on my PS4 though.  

rmiller365
rmiller365

Three more days then its game on!!!

steelmouth
steelmouth

Wow great ad MS, you need more of this, this is truly classic "we didn’t have permission to run adverts for the game. So we didn’t."

3dmatrixgamer
3dmatrixgamer

i just wanna ask not any other but an ActivisionBlizzard as a publisher and Bungie as a developer of Destiny

was activision ever assured of Cod huge success or were Blizzard assured that WoW would be an ultra hit title of gaming world or were Bungie assured for Halos massive success ?? i bet the answers will be in fact No so why are they overhyping this too much.

ima_flyguy
ima_flyguy

Xbox are doing exact same thing with advanced warfare all adverts in uk are xbox only, and all dlc are xbox timed exclusive, so ...... Sony has destiny x1 had advanced warfare it's not dirty tactics it's business.

TruSake
TruSake

@phili878 u know what virginity on a boy smells like? must be a pedophile

redwin
redwin

I agree but it's easy for me to agree with you when I have both. I have most if my games for the One but I will never sell my ps4 neither regret buying it. It just comes down to preference .

Aaronp2k
Aaronp2k

@jackzor123 funny, i've been thinking that about xbox 360 advertised games for years. now the shoe is on the other foot, you understand how we felt. this is justice for us ps4 gamers.

BlackBaldwin
BlackBaldwin

I have an x1 and they do advertise for it what u smoking?

weapon_d00d816
weapon_d00d816

@socam Not as low as making deals with the publisher of a third-party game to ban their competitor from advertising their own product.

BJCentral
BJCentral

@koyettsu Good for you.Remember, it's also on Xbox as well if you decide to get one in the future.Btw are you using your ps4 as a doorstopper?Because its's shaped like one.

redwin
redwin

Aren't you at least a little concern that the psn might be over burden and migh not be able to play it? It's an online only game. Not trolling just want to know your thoughts on the matter. Specially after minecraft.

xantufrog
xantufrog

@3dmatrixgamer they hype because then they get pre-orders and day 1 adopters. Which lead to more buyers because "well, my friend says it's ok and thinks I should play with him".

Kinguard73
Kinguard73

@phili878 I love it when someone offhandly says PS4 crap. I mean that screams ignorance and jealously. Oh and free tears to drink in my cup of Xbox fan's self induced pity. =)

weapon_d00d816
weapon_d00d816

@Aaronp2k What are you talking about? Almost every commercial for a multiplatform game last gen had just a PS3 logo at the end, despite being on Xbox 360 as well. Sony is just a dirty company when it comes to advertising. 

jackzor123
jackzor123

@Aaronp2k Oh I play PS4. I just find it a bit ridiculous that a company aren't even allowed to advertise a game for their console, be it Xbox or PS.

jackzor123
jackzor123

@BlackBaldwin The article says "in the UK Microsoft is not allowed to advertise the game for Xbox One"...

CrouchingWeasel
CrouchingWeasel

@redwin 

I'm more worried that Bungie won't have learned their lesson after the beta debacle than PSN having any real issues.

mariet31
mariet31

@Kinguard73 @phili878 

No, he's just clearly a fanboy with low self-esteem. A study based on people who defends brands, said that. Consoles are basically small computers with a specialized program for games. The same goes for those kids who say "PC (AKA. Windows) master race," they have low self-esteem and they defend their computer in a personal way. A brand seems to be more important the games themselves. Laptops and consoles are more expensive for the same reason, of course a built PC will be cheaper, but not everyone can do that.


PS: Do they undestand that PC stands for Windows? Windows master race? lol Would you fanboys tell me what kind of drug do you smoke? It seems pretty good.

mattress805
mattress805

Yes. I'll get an xbox when it's small and slim like most electrics today. Xbox one is the "Andre the Giant" of home consoles.

redwin
redwin

Although the VHS Ron the war, the Betamax was the best tech. Just like the ps vs the dreamcast.

redwin
redwin

I agree with you about the beta. I hope this new game does not get old early.

gamertaboo
gamertaboo

@mariet31 @Kinguard73 @phili878 Thanks for your analysis, I don't exactly get what Windows has to do with which platform you like to play on most? Windows 8.1 plays all my PC games very smoothly, dare I say, smoother than Windows 7 did? Yes I dare. 


Having said that, I also own the Wii, Xbox and Playstation consoles, every generation, so I go where the game is. Unless it's multi-platform, then of course I'll play it on PC. 


Edit: Juuust saw the date of all these comments....my bad. I wish they wouldn't link OLD articles to new ones?