Destiny and Call of Duty Can Coexist Because Industry Can Support Multiple Blockbusters

"We think that there's room for more than one blockbuster hit, and we're just intent on having two of them," executive Eric Hirshberg says about Destiny and Call of Duty: Advanced Warfare.

Two of Activision's biggest releases this year, Call of Duty: Advanced Warfare and Destiny, conceivably appeal to the same group of gamers as they are both first-person shooters. But that doesn't mean Destiny, the brand-new franchise from Halo creator Bungie, will eat into sales of Call of Duty: Advanced Warfare. Both games can peacefully and successfully coexist, according to Activision Publishing CEO Eric Hirshberg.

"We think that there's room for more than one blockbuster hit and we're just intent on having two of them," Hirshberg said during Activision's latest earnings call. His comments came in response to an analyst who asked if the industry can support multiple major product releases that keep players engaged for extended periods of time. Hirshberg brushed aside the notion that Call of Duty: Advanced Warfare and Destiny can't both succeed. They can, and history proves that, he said.

"On how many games the industry can support, and particularly the first-person action genre, I think, we've seen in the past that the first-person action genre in particular is broadly appealing enough to accommodate more than one blockbuster hit," he said. "There have been other good performing players in that genre and that hasn't ever kept Call of Duty from delivering incredible results."

Another reason why Call of Duty: Advanced Warfare and Destiny can coexist is because, though they are technically in the same category as FPS games, they are also quite different.

"We do think that the games are very different from one another," Hirshberg said. "Call of Duty, as you know, is a gritty, authentic military shooter, and Destiny is a far future sci-fi action-adventure game with lot of RPG characteristics. So in fact, when you look at the people who participated in the Destiny beta, we actually think Destiny has the capability to appeal not only to the first-person action fan, but also to bring new fans into our portfolio since the game also appeals to fans of RPG and action-adventure games. So net-net, the answer is that we believe industry can and will support both, and I think, history has shown that whenever publishers have shown up with breakthrough great content with great experiences for fans, that those have tended to find a market."

Destiny launches September 9, while Call of Duty: Advanced Warfare will be released on November 4.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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315 comments
joce667
joce667

Did he call Cod authentic ? Get Tom Mcshea on the case quick !

deadpen
deadpen

They will only coexist cause there will only be one blockbuster. CoD is a joke and now that three developers will be making this copy & paste game there will be no excuse for it.

Since each developer will have 3 years to develop their game it should be the greatest thing on any system. But this will not be what happens. They will finish it in a year,  "test" it for another year, then hype the death out of it for the next year. When it comes out there will be bugs and glitches that never get patched but if a few people complain about the shotgun being more powerful than their favorite handgun there will be a patch to switch up which is a one shot kill.

LtReviews
LtReviews

My criteria for buying games lately- given I've been short on cash, is the game needs to give me a fundamentally different experience- one that is unique from any other game.


So as far as my own purchases go, I definitely won't be picking up CoD. I MIGHT pick up Destiny, but that's a big MIGHT. It hasn't really told me that I can get much from the game that Borderlands hasn't given me already.


Maybe it's not the question of whether the games can co-exist with each other, but if they can co-exist with themselves: the games that have previously been released in the series, and the games that have already done what they are doing now. 



xneonic
xneonic

The shooter market is over-saturated I expect to see COD sales down from Ghosts last year. They'll never beat their Black Ops 2 sales record due to the Destiny IP and Halo and Killzone in the years to come. Did I forget any AAA shooters..?

Gen007
Gen007

I think the industry has gotten too big too keep operating the way it does. Every year we are gonna keep having the same problem where the holiday season becomes overrun with major titles and the same thing is gonna happen stuff is gonna get delayed to avoid being over crowed. Meanwhile we have the giant summer drought in the middle of the year every year where next to nothing comes out and everyone is bored. I understand why they do it because of the holiday sales and it looks better for their fiscal year but it has to change because only so many games can dominate that part of the year. 


Gamers are alive all year and play games all year why shouldn't great games be released all year long? Many games would benefit from not releasing around established titles as well.

anitasockmywang
anitasockmywang

There are good chances I am getting both.  I might get the Destiny PS4 bundle.

GOGOHeadray
GOGOHeadray

The fact that these two games are coming might be the reason behind why so many games got pushed back to 2015. This holiday will be domanatied by these two games no doubt about it.

iammcgruber
iammcgruber

Really? this is news? Of course blockbusters can co-exist, who doesn't want more blockbusters? Battlefield and CoD have been doing it for years and both sell millions. Besides, these two are in seperate "genres" in a way.

blue_shift_91
blue_shift_91

you'll change your tune when one of these games holds less than a hundred players on your nearest server.

ghost59
ghost59

destiny will hold me down until far cry 4 

then next year ill get all these other games i am excited about

no mans sky
the witcher 3
Quantum Break
Batman: Arkham Knight
battle born
blood born
the division
Massive Chalice
dying light
evolve
hellraid
the legend of zelda
the order 1886
Rise of the Tomb Raider

grenadehh
grenadehh

Wrong. Look  back through time. When Halo and Killzone co-existed, there was by no means an equality of players. Not that killzone was a blockbuster because it was awful. Battlefail has way less people playing than CoD almost to the point that it's not successful. Not only can the industry not support it but players don't have time.

ziggy-mandias
ziggy-mandias

Well the answer is simple really. CoD is going down hill with promises of Improved graphics etc (as was promised in Ghosts and turned out to be a lie) as well as the same thing churned out year after year with the exception of maybe a new gun to go with the new maps. CoD may of been one of the fastest selling games but the past few years it has also been the fastest traded in.

wexorian
wexorian

There are many ppl who wll buy destiny,cod,AC liberation and ac Rogue so sad.

Spartan_418
Spartan_418

People enjoy Halo. People enjoy Borderlands.

Destiny is a combination of the two, of course it won't have trouble selling well

Tiwill44
Tiwill44

Why are they assuming Destiny will be a blockbuster hit? It's not even out yet

dylan35
dylan35

Activision's bubble needs to burst :)

NTM23
NTM23

All I can think of to say about this news story is... Okay. This is obvious; no problem here. At least I don't think.

northArrow
northArrow

who said there couldn't be multiple blockbusters?

lovely_dime
lovely_dime

Really looking forward to Destiny. TLOU Remastered has my attention for now tho, on my 4th play-through, can't stop
!

jts1891
jts1891

I don't think they'll have any problems. I love Bungie, so I plan on getting Destiny on Day 1. While I'm less fond of Call of Duty, Advanced Warfare is looking somewhat promising, but I'll wait for the reviews.

xXxIRyanxXx
xXxIRyanxXx

Destiny and CoD can coesxist because COD is aimed at 13 year olds that enjoy camping and yelling at each other and playing the same game every year, and Destiny PvP multiplayer was just boring and slow.

darkrayne
darkrayne

For frag gameplay... Destiny doesn't have a chance against CoD. For PvE gameplay, Destiny doesn't have a chance against anything really.


I wanted to love it.. tried it.. found out it's nothing special. Can't help it. Sorry.

PS I hardly ever play CoD.

Razor10000
Razor10000

sure there is alot of fps games but if they are good, keep them coming. new mp fps games is good since top franchises like cod and battlefield have been bad for years. 

destiny, rainbow six siege and evolve will definitely be some of my favourite games.

spartanx169x
spartanx169x

According to vgchartz.com  Destiny pre-orders across all platforms. 1.2 million. COD:AW 150K.   YES the source is questionable. I just find it interesting.

POMEGRENADE451
POMEGRENADE451

"Destiny and Call of Duty can coexist because Activision publishes them both."


FTFY.

strigon04
strigon04

How dare they degrade a Bungie game by comparing to COD : ) 

jmartin1016
jmartin1016

I like Destiny enough to buy it day one, and COD enough to buy one every 5 years.

redikan
redikan

Successful death metal bands can coexist because Industry can support multiple death metal bands.

Did that sounds as brilliant as I think you think that sounded?

strigon04
strigon04

Didn't you know all FPS appeal to the same people

LtReviews
LtReviews

@grenadehh

The inqeuality between Halo and Killzone was 100% due to the difference in console sales in each platform- and the difference in console sales was 100% because of the price of each console. Xbox 360 was cheaper than PS3, so it sold more. 


Battlefield has traditionally had a player base separate player base than CoD. There's less players in Battlefield because it's a more refined experience. CoD is generic and is fun for everyone- so more people play it. Battlefield caters to a specific taste, so it has a slightly smaller audience.


But you'd be a fool to say that both games weren't successful. Just because Battlefield has sold less doesn't make it any less successful.

smokeless_0225
smokeless_0225

@grenadehh 

Your argument doesn't make sense on at least two of counts:

1) Halo/Killzone to Destiny/CoD? Apples and oranges....Halo and Killzone were both exclusive games to opposite consoles. Destiny and CoD will release for both consoles so their audience will be (theoretically) doubled.

2) Players don't have time? Wrong. You may not have time (don't worry....me neither) but there are always those that do. You can't generalize the population of gamers to having the same amount of "game time" as you or I do. There will always be gamers who make time to play good games.

3)Battlefield vs. CoD is your best point because you were right in what you said about BF not having as many players. However I can't help but assume that this is because the game is (or was....says those claiming "it's fixed now") so glitchy that so many people took it back. I'm not here to argue which game is better but at least CoD had enough sense to get their formula right on release day. Whether that formula is enjoyable is a matter of one's opinion.


Destiny and CoD can and will coexist successfully. Even though they are both generalized as "shooters", they are really different genres as one has more of a competitive feel (CoD) and the other has an RPG-ish feel (Destiny). I know (just using myself as an example) that I have ordered the collectors editions of both titles and I also know others who have. Not saying that everyone else is to...but I have no problem with playing two great (imo) games at one time. As I'm sure many of today's gaming consumers are the same way.

smokeless_0225
smokeless_0225

@Tiwill44 

Oh I don't know...maybe because it broke the record for most pre-orders for a new ip, lol.

MigGui
MigGui

@northArrow right? the mere existence of halo and gears on xbox, cod and battlefield that are essencially the same game, or the fact that EA actually has some five or six shooters on catalog shows that there is no issue. not to mention destiny looks much more like a hybrid of halo and mass effect than a competitor to call of duty...

santinegrete
santinegrete

@northArrow preposterous CoD and Halo fans that think the gigantic number sales are the only viable standard of real success. By their logic, Donald Trumph is por and Bill Gates is "just rich".

NTM23
NTM23

@lovely_dime 4th on Remastered, or in general? I beat the Remastered twice only, and the PS3 three times. I want to play through it at least two more times (easy + and grounded +), maybe once more, but I feel like I'm done with it for now.

Niner0
Niner0

@darkrayne I felt the same way. Will wait for reviews, but I doubt I will actually buy the game. I'm more interested in Drive Club and that LOTR game.

balrogbane
balrogbane

@strigon04 You know just because you state something like it's true, doesn't make it true.

flyincloud1116
flyincloud1116

@strigon04 Battlefield use to cater to a different crowd.

MrFreehuggs
MrFreehuggs

I'm sure that made sense in your head but you should read it out loud

santinegrete
santinegrete

@MrFreehuggs not in my head. Happens a lot, just check any comment section of an article that goes "X game sells Y copies" and you'll see. Portal 2 article was a fest about that.

_thedude
_thedude

How do you not know that master race vlad?

_thedude
_thedude

You're not a master race as you want ppl to believe. Poser.