Deep discount in Steam sale makes Q-Games a lot of money

Q-Games doubles its lifetime income on PixelJunk Eden after 90 percent discount in Steam flash sale.

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Q-Games has doubled its lifetime income on the PC version of PixelJunk Eden after the game was featured in a flash sale as part of the 2013 Steam holiday sale.

The game was available last week as part of an eight-hour flash sale at $0.99/£0.69, a 90 percent reduction from the game's usual price. Even at such a hefty discount, the developer managed to sell enough copies to double the amount of money it's made from the PC version of the game.

"We just made our income to date, again, in just 8 hours," said Q-Games boss Dylan Cuthbert on Twitter, adding that the sale was "a huge success."

PixelJunk Eden was originally released on Steam at the start of 2012.

Q-Games is currently working on quirky soup-making game PixelJunk Inc for PC, and is providing regular updates on the game's development on its blog.

Discussion

33 comments
Rammone4
Rammone4

....aaaaaaaaand that's the power of the Steam Community..making Devs instant millionaires with flash sales, while saving gamers a ton of money in the process

ArchoNils2
ArchoNils2

b... b... but all teh PC gamers are pirates :O

hystavito
hystavito

Most of those buyers will probably never get around to playing it though.  This is just an example of how consumers think, and it's something we've already seen with the massive explosion of the mobile market, free to play with microtransactions, etc.

Saidrex
Saidrex

If not these sales my wallet would be so fat right now.

billlabowski
billlabowski

"But PC gaming is dead." "But PC gamerz are p1rates!" "NO GOOD GAMES PC!!!" Poor console peasants. 

Klikandclick
Klikandclick

and if i had known this was on sale i would've bought it in a heartbeat


fml

spartanx169x
spartanx169x

This proves, that for the right price, EVERYBODY  will buy . This proves asking $60 for a game is not necessarily the right decision. If  anybody ever makes a triple A game and sales it upon release at $40 instead of $60, I could see it breaking records. (with the right title of course).

Necrotron
Necrotron

Loving the power of a large userbase on sale prices.  It's win/win to see so many 80-90% off games on sale on Steam.

jer_1
jer_1

Goes to show that EA is completely FULL OF SHIT when they said discounts "damage a titles value". Utter garbage!

Way to go steam! Showing these corporate fuckwads once again that they are full of it...

Kaine852
Kaine852

Saving gaming, one sale at a time

neowarrior121
neowarrior121

if this sale was like the steam sale with the chaol i guarantee they would of got 10 times the profit then what they have now.

xsonicchaos
xsonicchaos

So wait... 90% discount = profit? Mindblowing.

Vojtass
Vojtass

Trading Cards are great for the devs too. They got small fee for every Steam Market transaction.

Frosty192
Frosty192

I haven't bought a single item during this Steam sale...I have no idea what is wrong with me..maybe too many games I haven't even played yet in my library? Probably. :P

demondogx
demondogx

steam sales are great. both a win/win for the gamers and devs

Dannystaples14
Dannystaples14

I did nearly buy it to be honest. Didn't because Indies are a tough sell for me. Sure you get some decent gameplay for a short time but normally after an hour you have seen all there is to see. Then you just repeat it over and over. Got Hotline Miami this week. It is really good fun, but not something I MUST keep playing. Same with Super Meat Boy even though I do love the style and gameplay in that game, I can take it or leave it. Could listen to the boss theme all day though.

Jacanuk
Jacanuk

First


And this is why developers/publishers love steam sales.


Daian
Daian

Stop calling them peasants, u're making us sound like condescending douchebags.

DeusGladiorum
DeusGladiorum

@spartanx169x  Agreed. Part of the reason I hate CoD is because it has the gall to offer itself for the price it does. The original Call of Duty, which was released in 2003, is only available on Steam for $20, and during sales for $15! That's bullshit, and needless to say later iterations are still expensive as hell. Black Ops 2, which was released last year, is STILL $60 and when it goes on sale on Steam, it's never for less than $30. That's a problem, because BioShock Infinite which was released THIS year is usually offered for $40 and it's on sale right now for $10. Now, I didn't play Infinite and can't say if it's a particularly "great" game, but hell, there's no chance it's not doing anything worse than CoD is judging by reviews. This shit is absolutely crazy...

Necrotron
Necrotron

@jer_1 That's certainly a valid concern for publishers when a game is new.  Once buyers have seen a game sold at a certain discount somewhere, they are more likely to wait until it reaches that discount or greater again before they purchase.  Start by selling the game at the highest price possible, and eventually use discounts to entice buyers to purchase further into it's lifespan, that is the general sale policy.  EA does this the same as every other publisher, and they certainly discount more often and quicker than Blizzard, which tends to sell games only at full price most of time.  We see plenty of 75% off sales on EA titles, despite that quote.  Heck, even EA sold Dead Space 3 less than a year after release (along with other titles), for just $1 donated to charity.


Sales like this 90% off gimmick really work when a game is far into it's lifecycle, it's already left the minds of most potential customers (and/or sold as much as possible at full price to customers), so a deep discounted sale like this will get a lot of casual buyers on board when the game's ability to monetize has grown rather cold.

jer_1
jer_1

@perceptive_yoda What you said is crap yoda. Discounts like this are exactly what this industry needs. They need to learn that overcharging is pricing them out of a job.

Poodger
Poodger

@perceptive_yodaExactly how? It is making games affordable for thousands of gamers and earning the developer twice as much money as it would have earned. It is SAVING the gaming industry.

blitztwn36
blitztwn36

@xsonicchaos It says income, not profit.  The two, while correlated, are different.  Don't confuse them doubling their income (i.e. revenue), with doubling how much money they actually profited from the game.  You can double income and still lose money on the game itself.  

neowarrior121
neowarrior121

@Frosty192 dude if you had voted 3 times every day and sold the cards you would of at least made £/$3 enough to buy 8 games in those flash sales 

Gelugon_baat
Gelugon_baat

@Daian 

Billlabowski is a condescending douchebag towards console users. ;)