Creative Assembly rebranded Down Under

Sega's Aussie-based studio Creative Assembly will now be known as Sega Studios Australia; working on London 2012 Olympic Games title.

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Sega Australia today announced that its Brisbane-based development studio, The Creative Assembly, is getting a title and logo change.

Now known as Sega Studios Australia, the Aussie studio was first formed in 2002 by George Fidler, whose previous position at EA saw him work with The Creative Assembly UK on several sporting titles.

To date, the studio's games include Rome: Total War, Medieval II: Total War, Medieval II: Total War Kingdoms, and 2009's Stormrise.

According to Sega, the newly rebranded studio is hard at work on the upcoming London 2012 - The Official Video Game of the Olympic Games for the Xbox 360, PS3, and PC.

The game will let gamers participate in some 30 events based on Olympic sports and will include an online component and leaderboards.

For more on the studio, check out GameSpot AU's Oz Developer Watch with The Creative Assembly.

Discussion

21 comments
darkwarriorz71
darkwarriorz71

Does the name change really matter all that much i mean even if the name "Medieval Total War 3" (nudge, nudge wink, wink) doent have the name The Creative Assembly on it there is still the whole total war tag. you know the dogtag looking thing at the bottom of the game boxes.

Ground_Zero
Ground_Zero

Hope they will still make Total War games... they made some of the best ones to come out so far

NaryuKick
NaryuKick

Seriously people!? It's just a name. It does'nt affect the games themselves at all.

Stabby
Stabby

Wait, this article confuses me. Creative Assembly of the Total War series HQ is based in the West Sussex town of Horsham in the UK. From what I gather, this is their Australian branch IE not the same studio everyone knows or makes Total War. This studios previous games off the top of my head were porting Sonic games. Please do correct me otherwise.

Forcecaster
Forcecaster

I don't really care what they name is, until they provide the usual quality.

Hippoboy
Hippoboy

That's lame. Renaming a notable name to another "Publisher- region"

Mordraneth
Mordraneth

Why rebrand a company with impressive pedigree? A large part of the pull a title has is the developer's name attached to it. How many consumers will look at a future Down Under title and associate it as a rebranding of Creative Assembly? Seems pointless to me and a huge gamble.

Ladiesman17
Ladiesman17

That's ridicoluous and f***in' lame, I hate whenever publisher(s) changing their studio(s) name :evil:

Timeaisis
Timeaisis

Olympics: Total War, anyone?

bayloski
bayloski

@nintendoboy16 Sorry forgot about the Mario v Sonic olympics. I'm just saying this sort of game works on the wii. If they devloped it for both the Move and Kinect it'd be a lot of work. Previous olympic installments on the PS2 etc have been a button bashing game ie alternate x o button presses for the running.

strayfies
strayfies

Augh, none of this is especially good news. R:TW2 / M:TW3 please~

Alexusz
Alexusz

Wel that doesnt matter too much seeing as the main studio in the UK is still making Total War games :)

greasemonkey42
greasemonkey42

SNAP OUT OF IT Sega. Surely there's gotta be some other studio under Sega's belt that's capable of making some crummy olympics cash grab? As their track record undoubtedly proves, the only thing these guys can do well is make Total War games - which is all I want them to do.

pszone
pszone

Will 2 out next year so i guess be on all formats even that

nintendoboy16
nintendoboy16

@bayloski The Wii isn't getting this Olympic game because that is getting Mario and Sonic Olympic games.

bayloski
bayloski

Total War games have been good but it seems a bit of a downgrade being put on an olympics game. The whole olympic game/winter games/track and field type of sports games have always been hit and miss, mainly miss though. If its gonna work on any system it's gotta be the wii, if not it'll be a button bashing PS3/360 game.

Phil-teh-Pirate
Phil-teh-Pirate

Good on them is all I can say. Total War is a perfect series, and if the developers want to try their hand at something new with the olympic game then good on them again! Atleast they've tried to add a new string to their bow... Even if the string snaps and the arrow launches directly into their eye.

ram_rob
ram_rob

well they did start out like this