If you checked Twitter today to find some outlandish tweets from the Nintendo of America channel, rest easy, the account was not hacked. Instead, a Nintendo employee is writing tweets as Cranky Kong, the elderly and bad-tempered version of Donkey Kong.
His first tweet was: "AHEM! This is Cranky Kong. Nintendo told me to deal with Twitter today. Once they explained it wasn’t some new animal buddy, I agreed." This was followed up by the meme you see above. Presumably, many more are to come.
The Twitter takeover is obviously a bid to promote Donkey Kong Country: Tropical Freeze for Wii U, which launches this Sunday. Cranky Kong is a playable character in the title, appearing in-game with his cane, which he uses to vault over objects and attack enemies.