Confirmed: No X07

After comments by Aaron Greenberg and Larry Hryb about the event getting cancelled this year, Microsoft goes on the record to confirm.

Yesterday the Internet was awash with rumours that Microsoft's annual European event, X0, would not be held this year. Two Microsoft employees, Xbox Live marketing manager Aaron Greenberg and director of programming Larry Hyrb, both suggested that there wasn't going to be an X07. Now Microsoft has officially confirmed the news.

The official statement from the company is as follows: "I can confirm that we are not hosting an X0 event this year. We review how we demonstrate our fantastic games and gaming experiences every year, and this year we have decided to highlight blockbusters like Forza Motorsport 2, BioShock, Mass Effect, and of course Halo 3 on an individual basis rather than have one large event."

In years past, Microsoft has held the event in late September. As it stands, Microsoft already has a major event going on for that time frame this year with the launch of Halo 3 on September 25.

The company refused to comment on whether or not it would be holding a UK-based event this year in lieu of the pan-European X0.

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Discussion

176 comments
SedeoInedus
SedeoInedus

Nah, we don't (as far as I know). But I watched all of E3, so I'm not fussed at all!

peeweeshift
peeweeshift

it makes sense. they are going to be having events around for their games so why have their big expo. I attend it every year but i guess this year will have to be a skip

MadGamer132
MadGamer132

i sometimes don't care, but i accept that.

bigstokes
bigstokes

From what I hear M$ spends alot of cash on this event and with the big loss it would only benefit them to skip it.

whiplash
whiplash

Microsoft had nothing new to announce at E3 (just lots of footage and demos for already announced games, as great as they may be), so there probably isn't much of anything to announce in September either. Also, given the heavy losses in their game division, it's probably wise for them to save money and skip it this year.

Acagold20
Acagold20

Exactly why PC gaming with ultimately always be the best, because its industry will always have more exposure to non-"blockbuster" titles. I'm afraid gaming will eventually be as ridiculously bloated as Hollywood is.

Irve
Irve

you know i love the Xbox haters out there .. on one hand saying microsoft had a rubbish e3 because all it showed off was a large collection of high quality titles due out this year .. then they say XO was canceled because they have no games to show ... what tosh !! What's actually happening is that they don't want to spend any more money when they are shelling out for all those repairs ! if 360 doesn't win the sales war this season it's one of 2 things 1> most game buyers are idiots who go for popular games and machines over quality. or 2> Microsoft stupidity extends onwards and they don't drop the price of the console .. people that want a 360 at the current price have already bought it.

landau492
landau492

they dont have enough games to show

moon_1990
moon_1990

when microsoft e3 conference failed,the 360 fanboys said that we still have x07 where microsoft will show REAL games.and now they are saying there is no need of X07. wat a bunch of crap

smghottie
smghottie

Don't take videogames too seriously. and dont forget, whether mgs4 comes out for 360 or not, gaming is an industry, and the highest bidder gets the title.

rbop
rbop

OXM Rumor Mole says that MG$4 is coming to 360... oh and GrimBee it's good to see you 'round these parts again. I've been gone for a bit. Game on!

GrimBee
GrimBee

It would of been nice to have an x07, and introduce their new presedent taking the stand. But I think they don't really NEED an x07 this year, they have the biggest games lineup - and nearly everyone knows it. All chart topping hits previously, and the sequels (madden 08, gtaIV and halo 3) is enough to push the 360. x07 is really for pushing new features of the 360 and some games. But seeming as they have already covered this - it seems right that they concentrate on the game at hand, without being all showman over it all trying to flaunt something out of nothing. With madden, gtaIV and halo 3 - I think the 360 has one heck of an arsenal in its hands. So there is probably no need for an x07. They may have an x08 to try and promote "life after halo 3" or something. LASTLY - Gir777 - "The game has been confirmed exclusive for PS3 about 5 times now" Ok, please QUOTE where it is ps3 exclusive, I would like to know. I haven't seen any concrete evidence of it being exclusive. And as history proves - Not even water-tight contracts like resident evil 4 on the gamecube being exclusive are permanent.

Gir777
Gir777

termadoyle: "Tokyo game show and Leipzig are enough for Microsoft to boast its big titles... and probably announce MGS4 for the XBOX360. XD" ---------------------------------------------------------- The game has been confirmed exclusive for PS3 about 5 times now, most importantly from Microsoft itself, what more proof do you damn fanboys need?

John_of_Fire
John_of_Fire

E3 was too late this year for them to bother. What else new would they have to show.

Makhdoom82
Makhdoom82

@sexyporkins ..... PCwannabe actually !!! :)

SexyPorkins
SexyPorkins

[This message was deleted at the request of a moderator or administrator]

Makhdoom82
Makhdoom82

Xbox 360 nearing its end i guess !!!

ftjx
ftjx

why don't they put their money on xbox-live demos instead???

shasam712
shasam712

After their only '07 E3 conference, X07 would have been the perfect place and time for them to boast about their '08 titles. MS may be focusing on this year just a little too much.

luna_chanfui
luna_chanfui

termadoyle Tokyo game show and Leipzig are enough for Microsoft to boast its big titles... and probably announce MGS4 for the XBOX360. XD ********************************************************************* nobody wants to play 360 here...i mean in my city, tokyo.

termadoyle
termadoyle

Tokyo game show and Leipzig are enough for Microsoft to boast its big titles... and probably announce MGS4 for the XBOX360. XD

mwa
mwa

they might be saving the money they would have spent on X07 to market their heavy-hitters on traditional media outlets

Ryo_Kensen
Ryo_Kensen

That kind of stinks actually, I was looking forward to it since E3 was underwhelming.

trickste2
trickste2

From the coverage and the information presented in OXM about the event, most of the media dont go to this event anyways, it was really not that important of one so it really does not surprise me that they would cancel it

mergirox
mergirox

lol lamprey who would of guessed....Bill Gates in a game..hahhahahhaha

ocdog45
ocdog45

only the u.s. cares about the 360, and nobody else

bdhoff
bdhoff

@Hashbrowns...for the most part conventions aren't aimed at gamers, they're aimed at retailers and media. We get the benefit of the information, but that's about it.

Dark_Nexus3367
Dark_Nexus3367

I think it's good that microsoft delays or cancels the event this year,of course they haven't stated that there won't be another X0 event in the future,so I don't think it's a big deal.Microsoft just doesn't want to waste money hyping up games in an event when those games already have huge hype behind them,so I think its a smart move to let the games build up the hype,save the event for next year,as well as some money.

lunchbox182
lunchbox182

WHAT ITS NOT OUT TILL JANUARY, im gonna cry

andrew_ribbons
andrew_ribbons

I have to admit, i hadn't even heard of this event much before, i like Microsoft's E3 input and that does me fine each yea, along with their Keynote speaches in January.

t3h_sauce
t3h_sauce

Because conferences generate a ton of hype.

Hashbrowns
Hashbrowns

Considering that a vast majority of gamers get their information online, conventions at some level seem like a real waste of time. Sure, they serve a retail purpose, but as for gamers, most of us are just waiting for the videos and demos to be put online or on LIVE Marketplace. Does a conference itself really mean anything to us? For me, the E3 press conferences are practically void of value beyond the demos and trailers, both of which do not require a conference to exist. It seems that the conferences are just another thing to tolerate until the game content can finally be released to the public. Even if several thousand gamers could go to E3, millions will not. Why spend copious amounts of money on several thousand people, when you could digitally distribute content to millions for less? The ESA needs to decide decisively whether E3 is directed at retailers who require graphs and dry statistical economic data, or directed toward selling games to consumers who want information about the games themselves, not the business behind them. Right now it's an awkward mixture of doing both, and doing them poorly.

Nawras
Nawras

I don't see a reason why the event should take place anyway - E3 was enough and it is a good choice to save up the expenses for something more important

TKandPBC
TKandPBC

I dont care if there's no X07. I have many great games coming out on the 360 in the coming year, and I'm very happy with my situation with my 360. Saving up for the Wii soon. As ChickenHounk911 kinda said, the Wii will have most sales because it's not a hardcore console. It's just something that people buy because it's refreshing, relaxing, and it exudes coolness.

MKHavoc
MKHavoc

This makes sense. With E3 being in July, why would they hold another event just a couple of months after it.

ChickenHounk911
ChickenHounk911

This is why I think the Wii will win. In the end it comes down to Family Oriented Fun... (not a fanboy, own all three systems and love them all) But C'mon this is getting ridiculous.

Poltergeist13
Poltergeist13

I feel as if Microsoft is giving up...lol. No X07, the whole red rings/warranty fiasco, Peter Moore leaving, Silicon Knights suing Epic Games (in which is over an engine used in two 360 titles), class action lawsuits, all this in a matter of maybe 2 weeks. Is MS trying to catch up with Sony in bad press?

Gaara79
Gaara79

2008 games... Give us info on 2008 games! grrr.

caesarbites
caesarbites

I know Microsoft is doing pretty well, but, damn, can't they space out the bad news just a bit?? What's next, they're going to make it a requirement that Bill Gates is a playable character in every game they release??

o_mac_2
o_mac_2

blah blah blah blah blah halo 3 blah blah blah blah blah

jcloverboy
jcloverboy

boooo = wanted to see what to expect next year. Mind you with E3 moved back 2 months this would almost cramp it.

iaag784
iaag784

I guess they don't have anything other than what they announced at E3.