Clash of Clans dev sells controlling interest for $1.5 billion

Finnish developer Supercell sells 51 percent stake in company to Softbank and GungHo.

Clash of Clans developer Supercell has sold a 51 percent take in the company to Japanese telecommunications giant Softbank and developer Gungho Online Entertainment in a deal worth $1.5 billion, the Finnish company announced today.

Gungho is responsible for 20 percent of the $1.5 billion investment, or around $300 million.

In a blog post on the Supercell website, CEO Ilkka Paananen explained the thinking behind the buyout, saying it will "accelerate Supercell towards our goal of being the first truly global games company."

"The combination of tablets, mobile, and the free-to-play business model has created a new market for games, one that will be accessible to billions of consumers, more people than ever before in the history of games," Paananen said. "This truly is a new era of gaming and has opened up exciting opportunities for new kinds of companies."

Specifically, Softbank's investment provides Supercell with a "massive selection" of strategic resources, Paananen said, adding that he believes Softbank founder Masayoshi Son is "all about the long-term."

"When we first met, he told me he has a 300-year vision, and I thought he was joking until the following day when he ran me through what it actually looks like and it is indeed very real and extremely inspirational," Paananen said.

Though Softbank will have a controlling interest in Supercell, Paananen said the company remains "in full control of our future" and will continue to run the business independently.

"In fact, and this may sound surprising to some, I feel that with this deal, we're now more independent and in control of our future than we ever have been," he said.

In April 2013, Supercell's two games--Clash of Clans and Hay Day--were generating a combined $2.4 million per day.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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7 comments
Hurvl
Hurvl

Wow, that's a lot of money for something I couldn't care less about. Things I don't care about sure are lucrative :P. "tablets, mobile, and the free-to-play business model" are three things I will never get involved with.

R083R70
R083R70

My very first phone was from Softbank and that bitch didn't have a camera let alone the ability to play games.  


I'm always suprised how much money these phone/browser games can make, but it is a little upsetting to think that some impressionable businessmen will see these numbers and think it's a sign that micro games are somehow eclipsing console/pc games.

hystavito
hystavito

@R083R70 I've keep saying over and over I think more and more mobile games are going to suck resources away from the games people like us are interested in.

Hurvl
Hurvl

@sanchango @Hurvl I have an old nokia mobile (6+ years old) that can only call and text people - exactly what I need and nothing more. I'm not interested in any games that aren't on PC.

McGregor
McGregor

@Hurvl @sanchango I've been debating on dumping my smart phone for something that just calls and texts...I rarely use it outside of my home or office, and I have a PC in both locations. Not to mention a tablet for browsing the web. The only reason I keep it, my company pays for it. If I had to get a new phone, it would be a simple flip phone (that I can beat the hell out of and not worry about).