ChartSpot: July 2010

NCAA Football 10 leads NPD's mostly surprise-free top 20 sales chart; Just Dance, New Super Mario Bros. DS continue sales run.

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Yesterday, the NPD Group reported all-but-flat US game industry retail sales for July, as total revenue slipped just 1 percent to $846.5 million during the summer doldrums month. However, a closer look reveals a disproportionate weakness in game software sales, which were down 8 percent compared to last year, bringing in just $403.3 million during the month.

The PS3 version of Red Dead Redemption appears to be getting out of Dodge.

Today, NPD has released a more comprehensive look at July's mostly apathetic sales, offering a positional breakdown for the bottom 10 slots of the top 20 software chart during the month. And while the top 10 was largely populated by new releases, the back half of NPD's chart proved to be replete with catalog releases.

Namely, Ubisoft's evergreen title Just Dance turned in another solid performance, just failing to crack the top 10 eight months after its release. Red Dead Redemption on the PlayStation 3 fell the farthest during the month, slipping from third to 14th. One other June top 10 finisher, Toy Story 3 on the DS, also slipped to the back half of the chart in July, falling to 13th.

While all major July releases made an appearance on NPD's chart, a number of June's top titles remained MIA. Again absent from the top 20 were Tiger Woods PGA Tour 11, Green Day: Rock Band, and Metal Gear Solid: Peace Walker. July also saw THQ's struggling UFC Undisputed 2010 put down for the count.

TOP 20 US NON-PC GAMES - Jul 2010
RANK / LAST MONTH / TITLE / PLATFORM / PUBLISHER / RELEASE DATE / SALES*
** / 1 / NCAA Football 11 / X360 / Electronic Arts / Jul-10 / 368,000
** / 2 / NCAA Football 11 / PS3 / Electronic Arts / Jul-10 / 298,800
** / 3 / Crackdown 2 / X360 / Microsoft / Jul-10 / 208,800
2 / 4 / Super Mario Galaxy 2 / Wii / Nintendo / May-10 / 193,000
** / 5 / Lego Harry Potter: Years 1-4 / DS / WBIE / Jun-10 / 141,700
1 / 6 / Red Dead Redemption / X360 / Take-Two / May-10
9 / 7 / Lego Harry Potter: Years 1-4 / Wii / WBIE / Jun-10
** / 8 / Dragon Quest IX: Sentinels of the Starry Skies / DS / Nintendo / Jul-10
4 / 9 / New Super Mario Bros. Wii / Wii / Nintendo / Nov-09
14 / 10 / Call of Duty: Modern Warfare 2 / X360 / Activision / Nov-09
5 / 11 / Just Dance / Wii / Ubisoft / Nov-09
13 / 12 / New Super Mario Bros. / DS / Nintendo / May-06
7 / 13 / Toy Story 3 / DS / Disney / Jun-10
3 / 14 / Red Dead Redemption / PS3 / Take-Two / May-10
** / 15 / Wipeout: The Game / Wii / Activision / Jun-10
** / 17 / Call of Duty: Modern Warfare 2 / PS3 / Activision / Nov-09
17 / 18 / Mario Kart Wii w/ Wheel / Wii / Nintendo / Apr-08
11 / 19 / Pokemon SoulSilver / DS / Nintendo / Mar-10
** / 20 / Mario Kart DS / DS / Nintendo / Nov-05

* = Sales only available for top 5 SKUs

Discussion

20 comments
KrazzyDJ
KrazzyDJ

It seems that the RANK / LAST MONTH fields have been reversed !!!

nintenjoe3
nintenjoe3

@monson21502 Well, look at the PS3 and Xbox. Not much different. In fact, It's about even for all consoles up there.

steelmouth
steelmouth

i really dont like this new way NPD releases the charts it sucks it denies us our right to totally rip on the trailing console, we want to see all the sale figures for the top ten

amaan4ever
amaan4ever

mario kart still selling after five years WOW. This is a message for children ages 8-12.mw2 is not for u so stop buying it NOOBS

everettseanw
everettseanw

I think mario kart was the most best selling game for the ds in 2005.

wiidsduelpack
wiidsduelpack

One of the things I'm seeing is that there is no longer a dominance of certain software. Anyone remembers when sales of games were like 600k on the chart. IMO, its just more competition of software and we'll see more this holiday.

monson21502
monson21502

@daabulls23, that proves the ds has very few good games to choose from. same with the same old wii games that stays in the top ten for so long. the user base is so high and they dont have anything else to buy.

No_Hablo_Ingles
No_Hablo_Ingles

12 out of the 20 were on Nintendo systems... rather impressive.

daabulls23
daabulls23

Mario Kart DS managed to get on this? Holy crap.

green_dominator
green_dominator

I wonder if Red Dead's multiplayer has effected it's continued dominance. For me it was another case of it sounded real nice on paper but certain design flaws made it not fun to play. If Rockstar had designed the game so that when you are online the freeroam mode made everyone invincible it would have been better. There is nothing worse than playing a game and just trying to advance and people bully you just for not wanting to join their crappy gang.....

monson21502
monson21502

it will be good to see kinect games to replace wii and ds games in november:)

finalstar2007
finalstar2007

Woow whats with Mw2 for both PS3 and 360 going back up to the top 20 so suddenly?

elbert_b_23
elbert_b_23

[This message was deleted at the request of a moderator or administrator]

nickythenewt21
nickythenewt21

New Super Mario Bros. for the DS is still on the chart? Goddamn! Such a fun game, even better that I can take it on the go. :)

xtremeflem2day
xtremeflem2day

Red dead redemption deserves to make hundreds of millions of profit. Such an excellent game.

TristanH12
TristanH12

So Split/Second/Blur never charated. ModNation Racers charted once. Peace Walker never charted. Am I missing any other major games?! Hopefully all these games are chugging along delightfully. Modern Warfare 2 is still selling. I wonder if it will drop off before Black Ops?!