Capcom reveals 'major' children's effort

Dead Rising publisher announces "expansive cross-media project" Gaist Crusher aimed at elementary school age boys for 3DS, comics, anime, music, and toys; no word on Western release.

Capcom announced today that it is beginning work on a "major" cross-media initiative for children's content in Japan. The first part of this push will be Gaist Crusher, a new 3DS game that focuses on "armors, transformations, and collections."

Gaist Crusher is an action game that features "high-grade" multiplayer that is likened to that of the Monster Hunter series. Capcom said the knowledge it has amassed producing content for children through the Mega Man series will benefit Gaist Crusher.

Elementary school age boys are the primary focus of the project, Capcom said.

Not only will Gaist Crusher be a 3DS title, but Capcom has partnered with other firms to expand the game to fields like comics, anime, music, and toys. The game will be promoted in Japanese magazines, through music from Avex Entertainment Inc., and with toys called "Gaimetal" from Bandai Co.

"Overall, this will be an expansive cross-media project," Capcom said in a statement. "With the number of children in Japan declining, Capcom plans to use this project to attract interest in new brands and firmly establish these brands by continuously launching a diverse range of content."

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Discussion

37 comments
telaros
telaros

What? Actually making games with kids in mind? The hell kinda world are we living in!?



(My 3DS will be much happy to add this to my collection...)

AlexFili
AlexFili

Makes you wonder what a kid's version of Assassin's Creed / Fallout / Skyrim would be like

Mr_Big_Boss
Mr_Big_Boss

Target: daddy's wallet through whiney kids.

Buck_Swaggler
Buck_Swaggler

"Overall, this will be an expansive cross-media project,"

I'd like to see those words describing a fighting game

JusXice
JusXice

That nice and all that they care about the kids, over hear the industry focus on the adults and their money. Sorry guys, but this is a Japanese exclusive there's no way it coming overseas, but it a great idea sounds something similar in what apple is already doing. it called E-books kindle fire Itunes etc etc etc 

Omega_Zero69
Omega_Zero69

seems like a pretty good idea but just don't forget capcom that you still have your current fans if you don't take care of them they will eventually leave you

Morokoo
Morokoo

"Elementary school age boys"... I still will try it if it's released overseas.

anonymousicko
anonymousicko

instead of this why not create a NEW ****ING MEGA MAN GAME?! Hell, its Mega Man's 25th Anniversary and you didn't do anything about it, not even a game. And don't give me "--but we released a FAN-MADE retro mega man game for free" sh*t

mechag2
mechag2

Damn it all. Where's my Capcom vs. SNK 3 and SVC: Chaos 2?!

scanevaro
scanevaro

i dont care! i didnt read the article

CAPCOM, WHERES MEGAMAN LEGENDS 3?!!!

i hate you T_T

finalkain
finalkain

I find the marketing angle funny on this. If you wanna get the new gen of kids hooked on something, just go for it, dont have a press conference sayin youre gonna do it lol.

Heres the Hook Fish! Let me know when i can start reelin ya in kk!

FullMonty1394
FullMonty1394

Man if this comes to the states I may just pick up a copy for my little brother and I...looks kinda cool!

Kyanzaki
Kyanzaki

Wow, but the game is for the 3DS, not bad, bring this stateside as well as a WiiU version since Nintendo is for kids from what I'm hearing...now I'm waiting for the butthurt from Sony fans in 3...2...

nini200
nini200

This game looks awesome and I've already graduated college lol

Mecamatt
Mecamatt

"Dead Rising publisher". It's sad that's what Capcom is most known for nowadays.

Double_Wide
Double_Wide

This is supposed to be for kids? Is it wrong for me to be interested in this too because it looks pretty awesome

QuixWare
QuixWare

um why just boys what about us girls?

brxricano
brxricano

hahaha that is cool as shit, looks like one of those youll never see it outside of Japan. Capcom made a strange comment though; are they trying to start some kind of baby boom.....with video games?? Or just trying to take advantage while they still can? "With the number of children in Japan declining, Capcom plans to use this project to attract interest in new brands and firmly establish these brands by continuously launching a diverse range of content."I guess the second one? If you live in Japan help me out here. Kinda lost here, but willing to learn!

Tokufan22
Tokufan22

OK capcom. You caught my interest with this one. Bring it state side and we will see if you can redeem yourself.

erxevo
erxevo

it just me but that look like megaman succesor

telaros
telaros

@Mr_Big_Boss "MOM! I WANT THE NEW BATTLEFIELD 4! I WANT IT! I WANT IT! I WA~NT IT!"

"Now little Mr., you're 35 now. I think it's time we talked about you earning yourself an allowance young man. I can't baby you forever you know."

Morokoo
Morokoo

@anonymousicko 

I thought they had a 3DS one in the works? Considering the creator of Mega Man left the company they may be too afraid to make an actual Mega Man game.

FullMonty1394
FullMonty1394

@Kyanzaki Lol I love how people say Nintendo is a kiddie console. Nintendo is just in a console rut right now, everybody has one. They know what they are doing, hell they practically built the gaming industry.

Kyanzaki
Kyanzaki

also if a Stateside release is coming; the toys would be manufactured by Bandai or Hasbro...

leimonides
leimonides

@QuixWare The target audience are boys; It's not like one can't buy it if you are not a boy, come on now. If you like it, buy it.

pcty
pcty

@QuixWare Boys are the main focus but I`m pretty sure they will sell the game for you too.

pcty
pcty

@brxricano To be honest neither of the above mentioned cases.

What CAPCOM is trying to do is to forma a new strong franchise with a loyal fan base that will follow the franchise for years, just like Pokemon.

Tokufan22
Tokufan22

@erxevo agreed. They put a buster gun in there and we will be set.

QuixWare
QuixWare

@pcty @QuixWare XD hope soo ahahahaha lol don't get confued quixware is a team of 4 people 3 men and me aha x

brxricano
brxricano

@pcty well that was underwhelming lol! Seriously, your explanation makes more sense.  I guess I looked at it too deeply. Thanks for your input!