Capcom announced today that it is beginning work on a "major" cross-media initiative for children's content in Japan. The first part of this push will be Gaist Crusher, a new 3DS game that focuses on "armors, transformations, and collections."
Gaist Crusher is an action game that features "high-grade" multiplayer that is likened to that of the Monster Hunter series. Capcom said the knowledge it has amassed producing content for children through the Mega Man series will benefit Gaist Crusher.
Elementary school age boys are the primary focus of the project, Capcom said.
Not only will Gaist Crusher be a 3DS title, but Capcom has partnered with other firms to expand the game to fields like comics, anime, music, and toys. The game will be promoted in Japanese magazines, through music from Avex Entertainment Inc., and with toys called "Gaimetal" from Bandai Co.
"Overall, this will be an expansive cross-media project," Capcom said in a statement. "With the number of children in Japan declining, Capcom plans to use this project to attract interest in new brands and firmly establish these brands by continuously launching a diverse range of content."