Capcom recognizes importance of diversity, promotes female employees to executive positions

Capcom says it makes evaluations based on performance, not gender.

Capcom is promoting its female workers to executive positions as part of an effort to encourage diversity in the workplace, the company announced in its recent earnings report.

“Capcom is fully recognizing the importance of diversity of human resources in recent years while actively utilizing female workers and making evaluations according to performance and not based on gender, age and such,” the company said.

As part of these efforts, Capcom said it’s promoting executive positions of female employees, and so far already has two female corporate officers and 20 female employees in management positions such as general managers and senior managers.

Capcom’s earnings report also revealed that Dead Rising 3 has sold 1.2 million copies, but that Monster Hunter 4 was its big earner, selling 4.1 copies on 3DS since it was released in Japan last September.

For more on Capcom’s sales numbers, check out our previous coverage of its earnings report.

Got a news tip or want to contact us directly? Email news@gamespot.com

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emanuelmaiberg

Emanuel Maiberg

Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.
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113 comments
RabidBurp
RabidBurp

Monster Hunter sold only 4.1 copies? Damn, it's a bigger failure than Big Rigs.

supercakefish
supercakefish

Shouldn't be news. Should be how all companies operate as a standard. That's just common business sense to pick the best performer. You'd be a pretty crappy business if you did otherwise.

billzihang
billzihang

"Capcom is promoting its FEMALE workers to executive positions as part of an effort to encourage diversity in the workplace"

Capcom says it makes evaluations based on performance, not gender."

Hold on?

blackothh
blackothh

I dont care whos under capcoms employment as long as they make good games, and they have really been struggling on that front lately. Not my fault they want to look pretty instead of make games.

Rennik_Repotsir
Rennik_Repotsir

Hey, they're females. We promoted them because they're good workers; which happen to be females. Not because they're females. We just wanted to tell you, "they're females", not because they're females. Dammit... I need a sandwich...

crushbrain
crushbrain

You cannot both "recognize the importance of diversity" and "make evaluations based on performance". Those are mutually exclusive ideals. Either you hire/promote someone because of diversity or you hire/promote them because of performance. If you do both, then you have compromised one or the other or both. How illogical our modern society has become.

cjtopspin
cjtopspin

Ok so...now we are supposed to make decisions based on a persons race, gender, etc.?  I thought that was considered discriminatory.  *side conversation with imaginary person*  Hmmm?  What?  You mean it ISNT discriminatory if they BENEFIT from the decision but it IS discriminatory if they are HARMED by the decision.  Ah, I get it.


What you are talking about is called "hypocrisy."

Gundam_Fan
Gundam_Fan

That's for the wrong reason. She should be promoted to her position for her merits and not because they have to meet a quota.

DrKill09
DrKill09

Here we go again.  The left making a big deal of women, gays, and minorities being in positions of power.


I judge people on their character and performance, not their gender, sexuality, skin color, or religion.

chev93477
chev93477

How about you don't overwork your employees into the hospital and don't force your devs to take the content that they created as day 1 DLC, Capcom?  Just because your fanboys are all for that doesn't mean it's saving your company.

advocacy
advocacy

What about the albino dwarf from Accounting?

RainIsMyDrug
RainIsMyDrug

No wonder they like to make super, ultra, master version of the same games... They PMS like... Just Joking!

SaudiFury
SaudiFury

Honestly, the readership here, should get some perspective I think. we as gamers should care about their end products much more, then what race, genitals their executives have or who those executives go to bed with. 


All i see lately from Capcom is them spinning their wheels for good press, hoping gullible members in the gaming readership will support them if only for political good will they're trying to generate, rather then the end product that they're supposed to sell you.


nevermind the shady business practices they've abused their customer with for the better half of this past generation as well. 


nerdman67
nerdman67

So it says it only promotes people if their work is good, then promotes people because they are women and need diversity?

SaudiFury
SaudiFury

nothin' but PR from a company in danger of critical failure. When you got nothing in your hat, pull some political PR stunts to stay relevant. 


I could also play the other hand too and say, if the recent crop of games are any indication of their overall quality, well.....

fede018
fede018

Nintendo and Capcom thought me one thing this week: Gamespot readers are homophobes and misogynists

nazgoroth
nazgoroth

Question:
Will she do a better job than a male counterpart though?

If not that's actually discrimination... if so... they didn't promote a woman, they promoted a person who would fill the position the most efficiently (but that wouldn't make the news, now would it?).

AyatollaofRnR
AyatollaofRnR

Is it based on diversity or merit. Pick one Capcom. If it's based on merit then what does diversity have to do with it.

Xmus942
Xmus942

QUICK! EVERYONE MAKE THIS INTO A BIGGER ISSUE THAN IT IS!!! EVERYONE! START SCREAMING ABOUT FEMINIST!!! GURRRRR THEY MAKE ME ANGRY!!!

Martyr77
Martyr77

I am tired of being discriminated against in jobs because of racial/gender quotas. Every job asks for your race/gender when you apply. Why is that? So they can fast-track women and minorities. I am friends with a Director of HR who told me they don't even consider the most qualified just looking at quotas FIRST. This is the real racism/sexism that exists in our country today. Hire the most qualified person. PERIOD.

navy125
navy125

What about employees that are African American.

spuriousgeorge
spuriousgeorge

This whole story makes me want to laugh and facepalm at the same time.

Auriken
Auriken

Well...isn't Gamespot full of a bunch of comedians. You guys deleted my comment about you guys constantly deleting comments!

Adenosine
Adenosine

What's the point of making this announcement? This shouldn't even be in the news anymore. As long as you're making money for the company or at least making good strategic decisions, then you should be one of the leaders of the company. It sounds like Capcom just doesn't have anything new to announce so they say things like this. 


If there's really no gender bias, then nobody should care which genders are at the top of the management chain. You can have an all male, all female, or mixed genders in leadership positions and still have a massive failure later on. Just focus on experience, results, and good public relations without making a fanfare about gender.


vicsrealms
vicsrealms

If Capcom doesn't already have enough problems.  Now the nagging begins!  ~grin~

nurnberg
nurnberg

"We only evaluate our employees on performance instead of gender, yet we promoted a bunch of women to fill the female gender quota."  Capcom.

Darth_Aloysius
Darth_Aloysius

I'm glad I'm not the only one who recognizes the blatant hypocrisy in this announcement, lol.

bluedeathking
bluedeathking

@supercakefish well yeah but were I'm from it's mostly politic or what can you give to the higher ups (talking about sex). Not every place values the hard workers or their costumers. I've seen shitty people and shitty worker get promoted simply because they were close friends or family to the people running the place. because of it I seen people abuse power and made a practice go out of business.

billzihang
billzihang

@Rennik_RepotsirOf course, that would be completely fine. IF it were true.


If only it didn't fly in the face of the very important "Capcom is promoting its female workers to executive positions as part of an effort to encourage diversity in the workplace" part of the statement.


I wouldn't have a problem with this if it read "Capcom is promoting female workers to executive positions because they are good workers, it's nice to see diversity in the workplace."

milsvaard
milsvaard

@crushbrain  That stupidity is what happens when you let women in to the workforce! they should fire their PR rep. In all seriousness, diversity is the wrong reason to promote employees, it should be based on performance regardless of gender or culture. 

blackothh
blackothh

@crushbrain you beat me to it! these statements are completely conflicting of each other.

billzihang
billzihang

@DrKill09 Apparently, we are the -ist ones ignoring the problems.


I say we are the forward thinking ones who have finally shed our  for unneeded divisiveness.


People are too simple to understand the perfect clarity of equality in the mentality of "I don't care about the physical description of this person; all that concerns me is their ability. Indeed, I don't even ask."

billzihang
billzihang

@fede018 All of them?


-- perhaps ESPECIALLY those who think there's a conflict here. The conflict of promoting people irrespective of gender; and promoting people BECAUSE of their gender?


I myself say ignore gender: all that matters are the skills of the individual; and as it's my belief that women and men are absolutely the same in potential ability-- I would expect the equal rights of opportunity to be perfectly in line.

billzihang
billzihang

@Xmus942 ... and maybe people like you can call people like me "RAGING MISOGYNISTS' because we happen to think positive discrimination is not a solution to well, discrimination. 

Discrimination cannot be defeated by more discrimination, it's pretty easy to understand that.

We need to move into a world where the gender of the person isn't even asked. 

It doesn't matter if you're Sue or Simon, you get the job based on individual skill. I don't want to see Sue screwed over because "hey, we have a man here-- he's less qualified, but we need to have x many men."; and I don't want to see Simon screwed over because "hey, we have a woman here-- she's less qualified, but we need to have x many women."

RainIsMyDrug
RainIsMyDrug

@Martyr77  

Face it... An Asian or Hispanic is typically more hard worker then say other races,,,

hystavito
hystavito

@Martyr77  I don't know what country you're in, but would race questions be optional?


I realize that not answering could still get you filtered out based on just a general attitude towards people who refuse to answer, but I'm just curious.

Redsyrup
Redsyrup

@navy125 Japanese Firms prefer to hire/promote Japanese. This is part of the reason many of their industries are in decline. They could easily hire new/fresh talent if they weren't so xenophobic.

Xmus942
Xmus942

@spuriousgeorge  

Really? I was quite indifferent to this story. There's no reason to make a fuss out of this.

Xmus942
Xmus942

@nurnberg  

How did you know they had a fender quota? Do you work for Capcom!? Holy crap that's awesome!

Rennik_Repotsir
Rennik_Repotsir

@billzihang

Yeah, but the quote in the article. They are "actively utilizing female workers", not because they are female; we just want you to know they are females.

It would have been better if Capcom just did it and GS had to do some digging with an article that states something like, "40% [arbitrary] of the top Capcom positions are held by females." Capcom making a statement just feels like a "look at what we did; LOVE ME!" move.

It should just be a natural part of the work environment, nothing to write home about...

Martyr77
Martyr77

@hystavito @Martyr77 Your second statement is what drives it. You don't have to answer but you have a greater chance of getting filtered out if you don't. Yep racism is still alive and well.

hystavito
hystavito

@Redsyrup @navy125  I don't know if it's true but I have heard such things in documentaries and articles.  Interestingly I have also heard that they are facing a shortage of working aged people in the near future.  Apparently a lot of the wealthier nations are, but Japan's situation is supposedly quite severe.