Capcom pursuing Western unions

Publisher shuns Japanese mergers and acquisitions; "all major titles" to be multiplatform.

While Square Enix, Tecmo, and Koei have been engaged in a mergers and acquisitions dance lately, some Japanese publishers are looking a bit beyond their backyards for potential partners. In its annual report today, Capcom said it will be "actively pursuing friendly acquisitions and partnerships" as part of its strategy to aggressively expand its overseas presence.

"In order to ensure stable and sustained growth, we must expand our business in the larger size overseas market where there is ample room for growth," the company said in its report. "We therefore have no plans to merge with any major Japanese video game publishers or toy manufacturers in the foreseeable future since it is unlikely to contribute to sales expansion overseas. Such a merger could also restrict our licensing business opportunities."

Currently Japan accounts for 53 percent of Capcom's home game sales, with North America the second biggest contributor at 28 percent and Europe at 19 percent. For the future, Capcom's stated goal is to derive half of its home software sales from North America, with Europe up to 30 percent of the total and its native Japan contributing just 20 percent.

Capcom pointed to a handful of recent successes as examples of games with greater global appeal. Dead Rising sold only 50,000 copies in Japan, but racked up sales of 1.35 million overseas. Likewise, Lost Planet's 150,000 Japanese sales were dwarfed by the rest of the world's total of 2 million copies sold.

"The home video game market was originally focused on Japan but that is a thing of the past," the company said. "Nowadays, the main focus has shifted overseas and the video game industry is expanding worldwide."

In a blow to system loyalists everywhere, the publisher also recommitted itself to multiplatform development. Despite the outcry among some gamers when Capcom's anticipated PlayStation 3 exclusive Devil May Cry 4 was announced for the Xbox 360 as well, the publisher said that "all major titles launched during the next fiscal year or thereafter will be developed as multiplatform games."

Capcom has stressed its focus on multiplatform titles numerous times in the past, touting its "MT Framework" software designed to accommodate development across the PlayStation 3, Xbox 360, and PC. The Wii is also well within Capcom's multiplatform strategy, as evidenced by adapted ports of games like Dead Rising and Resident Evil 4.

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115 comments
GodsPoison
GodsPoison

Still nothing new about DR2 eh? How about LP2? cmon capcom get your game in gear, release the new RE game already so you can focus on the other games that we really love.

ihopNESS
ihopNESS

We Needs a New Dead Rising Too ;)

hyphyxxl
hyphyxxl

i don't mind capcom being multiplatform its cool because everyone gets to play. i own a ps3 and like the exclusive games and non exclusive games that come on my system. i like bioshock and i am happy its being ported over with knew levels and better graphics ect... does anyone remember a good old game known as SAN ANDREAS? why would i bring that up you ask? because the original xbox was a more powerfull console than the ps2 and when they ported SAN ANDREAS over to xbox a year later. anybody who played the ps2 version of san andreas knows it had framerate and loading issues. it came out on xbox with better graphics better sound faster load times custom soundtracks and better framerate. ps2 could have never done that.xbox was more powerfull so it had the superior version. just as ps3 is more powerfull than 360 this generation. i am expecting to see multiplatform games but i also expect certain consoles to have superior graphics and load times because they are technically more powerfull. peace out

Henninger
Henninger

& Capcom needs 2 hurry up with both Resident Evil 5 & Street Fighter 4. A new Onimusha wouldn't hurt either. @ hannify Co-sign @ MichaelGeorge70 I feel u on tryin 2 keep a series on 1 type of console. I agree that i will never play DMC4 on the 360. I wouldn't even play GTA4 on the 360 if it weren't 4 the exclusive content.

Henninger
Henninger

This will b a great move 4 Capcom. Capcom has been my favorite publisher 4 years & I can honestly say that besides Nintendo, I have more Capcom games than any other publisher. Resident Evil & Street Fighter r their best franchises point blank period. Im not big on Mega Man but it sells. Dead Rising was a hit, Lost Planet was a hit, their bringing back Bionic Commando, & also brought back 1942 (1 of my favorite NES games). They need 2 make another Capcom vs. SNK game & make it online. Also redesign the characters a lil bit cuz using the recycled characters is getting old. Oh yea, Onimusha & Devil May Cry r the shhhh also. Capcom has had some failed games in the past but i'll alwayz try a Capcom game. I would love 2 c Capcom make a good FPS or a new Dino Crisis. & WHERE IS MARVEL VS. CAPCOM 3?!?!?!?!?!?!?! I been waiting 4 that 4 years! All of their crossover games were hits so y did they stop? X-Men: Children of the Atom, Marvel Super Heroes, X-Men vs. Street Fighter, Marvel Super Heroes vs. Street Fighter, Marvel vs. Capcom, & Marvel vs. Capcom 2. Bring back Marvel vs. Capcom!!!!!

Oni
Oni

All this means is that the brains making the big decisions at Capcom understand that there is substantial revenue to be made beyond just the hardcore Japanese market. The North American/European consumer is kinda like where the Japanese market was almost 20 years ago. In the sense that video games are now huge everywhere. Japanese are jaded when it comes to gaming, sort of like how America is with Movies, Television and Music. We (US/Euro), the other half are just coming into our own and beyond (as far as gaming is concerned). Capcom obviously understands this and wants to capitalize on the fact. Good for them. I hope this is the beginning of a new trend. If so, it will only help sustain the remarkable growth gaming has seen in the US and Europe within the past 10 years! *cheers*

pidow
pidow

common sense tell one that the deletion or omission of any number of platforms, will result in less income gained.....many sources of income fill the old pocket.

brittoss
brittoss

According to this article Australia doesn't buy Capcom games!?! Japan 53%+North America 28%+Europe 19%=100% Either that or Capcom believes in giving more than 100%

trinity_rdp
trinity_rdp

Hell yeah! That's just a great bussiness practice. Cmon.. devs are making games for money right so in order for them to reap the costs they should target the larger market not just a small group so kudos for CAPCOM

omarguy01
omarguy01

Capcom is smart. Probably my favorite japanese game dev right now.

MichaelGeorge70
MichaelGeorge70

good forward planning and to all that say they are sell-out's what you really mean are fans selling out i chose to spend £10 more for DMC4 on ps3 rather than get it for the 360 purely based on the fact all it's predecessors where on a sony console....just like i did'nt buy RE4 till the PS2 version was released (had already completed a friends GC version) but still i got umbrella chronicles and re1 remake and RE0 cos it would be silly not to buy a game purely for the fact it's not on your faveorite consoles. P.S i have all the current gens and had all of the previous gens so i could get all the best games for each. Thats alot of money spent on different consoles over the years not to mention all the P.c's I've been through Multi-platform FTW!

Hekynn
Hekynn

Awsome lets hope they do a RE5 with Multiplayer in it!

dj_b02us
dj_b02us

lets just hope capcom doesnt get hooked up with any partners that are a breath away from closing shop, as so many u.s. developers have done lately >_

residentzombie2
residentzombie2

Now if Capcom were to start patching their more popular games for PS3 trophy support, this expanding their name in the market would make sense. Devil May Cry 4 is long overdue for a Trophy patch and until they spend the time and little money from the company's vast fortunes to pay devs to implement trophies, I (and alot of other gamers) would buy more of their products.

akiwak
akiwak

Can't be mad at Capcom, they have delivered some of my favorite games. As long as they keep putting out great games I will continue to support them.

johnrkinsey1
johnrkinsey1

Capcom is one of my favorite developers. I'm glad they want to expand their focus globally. Good job Capcom!

johnrkinsey1
johnrkinsey1

Capcom is one of my favorite developers. I'm glad they want to expand their focus globally. Good job Capcom!

cajunstrike
cajunstrike

Agreed. Highly doubt Wii versions of Street Fighter IV and Resident Evil 5 will come to fruition.

zeke2040
zeke2040

exclusives is the only way to go, thank to your companines your selling out to the fans...

guile_charlie
guile_charlie

Good, I'm glad Capcom has gone this rout. This will help them out outstandingly and I'm all for anything that helps out Capcom as my favorite Developer and Publisher. I don't see why people are buggin' so much over no exclusives. Think about it. If you own just one next-gen console, you're STILL getting the game that would have been exclusive to that console anyway, and let's say there is a game that would have been exclusive to the other console, you're getting that game now, too. It's a win-win. Capcom puts out excellent games and to whine that you're not gonna be the only one to get it is plainly and simply immature. "Damnit, I wanted to be the only one to get this game! I don't want stupid 360 owners to have it!" You're pretty much whining about the lack of selfishness.

king_bobo
king_bobo

I'm sorry but I prefer exclusives. They're generally better graphics and gameplay and aren't half-way houses that comprimise to compensate for the console's differences. Capcom has disappointed me...

necronaux
necronaux

Multi Platforms is where they'll make the most money with the least work (i.e. they won't focus on one system to push its limits). I hope at least they'll release some platform specific content.

TXMostWanted
TXMostWanted

Just proof that globalization is even affecting the video game industry

Hvac0120
Hvac0120

Dead Rising was ported to Wii? That game must have sucked... I think it's good that the company is focusing on multiplatform games. They really can't afford exclusives. However, I'm betting that they will make exceptions whenever someone waves enough money at Capcom. We'll see how this plays out.

smbius
smbius

At first glance of the article's title, I thought Capcom was going to acquire Western Union. =P

smbius
smbius

At first glance I thought Capcom was going to acquire Western Union. =P

jadefury27
jadefury27

thats a shame. i rely on exclusive titles for ps3 as a reason to buy games for it. if it's multiconsole i always go with the 360. 1 less developer in your pocket sony.

GodsPoison
GodsPoison

hooray Capcom! one of the few good companies out there, always putting out quality games.

seijiro_hiko
seijiro_hiko

Quote fishnpeas1 Posted Sep 12, 2008 6:34 am PT I Agree with what a few others have said, Capcom could be in danger of screwing their own market here - the whole reason us as gamers eat up Capcom, Konami etc. games is because they are different to standard western style games, if they lose the Japanese feel to their titles and go all american, theres a good chance that people won't want Capcom games in the future. I definately undestand your concerns though Japanese people are very strong and prominantly minded when at work I cant imagine them leting themselves be bullied in a sense. There are great western developers like epic so imagine Resident evil with the nice touches (cover system)of gears of war!? I'm sure workout.

seijiro_hiko
seijiro_hiko

Great move Hope they succeed. Capcom have been the most consistent in last few years. True class!

jcloverboy
jcloverboy

Only a select few games should go console exclusive. I like that Capcom and Square Enix (with FFXIII) are expanding their consumer base. As evidenced by Lost Planet and Dead Rising, the Japanese market shouldn't sway the mind of developers when deciding which consoles to release the titles on.

fishnpeas1
fishnpeas1

I Agree with what a few others have said, Capcom could be in danger of screwing their own market here - the whole reason us as gamers eat up Capcom, Konami etc. games is because they are different to standard western style games, if they lose the Japanese feel to their titles and go all american, theres a good chance that people won't want Capcom games in the future.

Hillsy_
Hillsy_

@Triplekill I agree Lost Planet isn't garbage.. Beautiful setting, good music and sound effects, but... very average gameplay. Why didn't they use the grappling hook for bosses, swing around them etc. Definitively not a classic game, but may become a classic in the sequels to come due to better gameplay. @biokrysty - I heard that Resi 5 is coming to the PC. Am I wrong?? As for the article.. If this was a game of poker, Capcom are playing there cards well. Multiplatform is important for most companies, and moving away from Japan to some degree will help them. The only thing I will say is: Remember your roots, never lay too many eggs in one basket. Japan should still be a focus point.

tyzwain
tyzwain

Wow, I never knew the likes of Dead Rising was a kinda flop in Japan. Thought they would lap up their own games. Oh well, hopefully that'll mean Capcom will release to us first.

beanofengland
beanofengland

i'm not really into inhouse produced games unless its one of nintendos big names, they really don't seem to define the console, just games

linkyshinks
linkyshinks

I am happy that Capcom are looking to stay true to their heritage and keep strong focus on the west.

tidyspidey
tidyspidey

well said sikok93453 - screw fanboys.... multi platform is the way forward. We'll always have the odd platform exclusive titles that are done in house which ensures at least some degree of exlcusivity for those dedicated to one system. For third party developers though, it makes total sense to go multi platform and let everyone enjoy their games.

biokrysty
biokrysty

then they should make resident evil 5 on PC if they are so big mouth of multiplatform

Sato2099
Sato2099

From the "big money" point of view is good. But if it comes to better games i doubt it. Capcom is great, but i thing it's going the wrong way = EA style. Sad but true.

hms_84
hms_84

Are you trying to compare Japan to the rest of the world?

kavadias1981
kavadias1981

Meh, whatever helps I guess. Hopefully this will restrict Capcom from releasing the same game 4-5 times.

Sikok93453
Sikok93453

I don't understand why people get so worked up about multiplatform stuff. It only helps the industry. More platforms means more people buying means more money for the publisher mean more games. It's win-win for everyone except the bunched up panties of fanboys.

Triplekill
Triplekill

InfectX... Lost Planet is not Garbage, and if you cant see that then you seriously need to change hobby!

lukelimkaichong
lukelimkaichong

you have to consider that both those titles were on the xbox which didn't exactly sell well in japan. but what the heck, as long as they make good dames. rpg or action

brain20035
brain20035

@tawagivercetti and by saying that my friend you proved that you're a complete retard

arc_salvo
arc_salvo

Smart, very smart. It's great to see that Capcom's in touch with the way the video game industry's growing and changing. Now if only they'd make more 2D and 3D fighters like they used to. I'm still waiting for Marvel VS Capcom 3. It would have been so nice to see the Fantastic Four and characters like Quicksilver fighting against Zero and 2D Dante and such.

tjdeep_2007
tjdeep_2007

yeah...i love capcom games...i missed dead rising for xbox360...i think they shud port this game to ps3 and pc...