Candy Jam takes on King's Candy trademark

New game jam looks to flaunt King's trademark attempts.

These candies are not owned by King. Image credit: Wikipedia.

A group of indie developers have responded to the news of King trademarking the word "Candy" in one particularly cheeky way: by encouraging game makers to directly flaunt the trademark by including it as part of titles created in Candy Jam.

The event, organised by indie developers Cariboo and UUAV because "trademarking common words is ridiculous and because it gives us an occasion to make another game jam", will run from now until February 3.

Games created as part of Candy Jam must involve candies in some fashion, and developers are also encouraged to use the words "scroll", "memory", "saga", "apple", and, of course, "edge".

Candy Crush Saga developer King has also been attempting to block recent indie hit The Banner Saga from registering a trademark, though King says it is simply taking steps to protect its IP.

"Like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion," said a King representative.

"If we had not opposed The Banner Saga’s trademark application, it would be much easier for real copy cats to argue that their use of 'Saga' was legitimate."

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martingaston

Martin Gaston

Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor
50 comments
lawlzitsjen
lawlzitsjen

I have come across a few CandyCrush self-help videos!! Just spreading the word :)

GamerU.com!

Paul Smith
Paul Smith

King are just a bunch of circus clowns for thinking they could put a trademark in for a word that's been commonly used for God knows how long and it amuses me because they want to protect their game from potential copycats when the game they want to protect is already a copycat itself lol Again they're just a bunch of circus clowns.

paramortalics
paramortalics

Okay I completely understand and support tradmarking a title in its entirety. But to have parts of it trademarked as well, like the individual words? What next? I can't use the word 'can' when I buy soda?

Andreas Suojanen
Andreas Suojanen

Yannio, you can't. But you could try to trademark it. Won't help you much though.

Andreas Suojanen
Andreas Suojanen

Hector, I ment to say it is not the same thing, my I slipped my fingers on my iPad. Sorry for the confusion.

Yannio Fabian
Yannio Fabian

I'm copyrighting the word "the" and any other common word...

Rob Evans
Rob Evans

My new game: Sweet Squash Story (c) 2014

Hector T Sanabria
Hector T Sanabria

What Is a Trademark or Servicemark? A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are commonly used to refer to both trademarks and servicemarks. Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks which are used in interstate or foreign commerce may be registered with the Patent and Trademark Office. The registration procedure for trademarks and general information concerning trademarks is described in a separate pamphlet entitled "Basic Facts about Trademarks".

Hector T Sanabria
Hector T Sanabria

no its not A trademark and a copyright are too completely different things. What Is a Copyright? Copyright is a form of protection provided to the authors of "original works of authorship" including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished. The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or phonorecords of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work publicly. The copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be copyrighted, but this would only prevent others from copying the description; it would not prevent others from writing a description of their own or from making and using the machine. Copyrights are registered by the Copyright Office of the Library of Congress.

John Martins
John Martins

No. Would you get sued for saying Coca Cola?

Daian
Daian

King can hold hands with Zynga and jump back into the infernal flames that spawned them.

OHGFawx
OHGFawx

To avoid confusion.......what a pant load. I have never and will never play candy crush bros melee, wait no, is that what's it's called? Maybe I'm getting confused.

Tristram Wake
Tristram Wake

I think Cadbury and Allens will have something to say about this.

June-GS
June-GS

The bottomline is, nobody's stupid enough to confuse your stupid game with The Banner Saga, both now and in the future. Get it, @King?

divinejester
divinejester

Saga Frontier, Panzer Dragoon Saga, etc.

Thanatos2k
Thanatos2k

I'll call my game Candy Crap Saga.

StHapns247
StHapns247

I was not aware there was a world called Candy. I would much enjoy visiting this delicious sounding celestial body.

Thretosix
Thretosix

This is one of the dumbest things I've ever heard.  1. King trying to trademark "candy".   2. Who ever approved it.  

tristanxalbion
tristanxalbion

I mean, Candy Crush is just a stupid Bejeweled ripoff except if you mess up enough it starts asking for money or asks you to harass your Facebook friends. The only reason it is even successful is because it appeals to simple-minded non-gamers (basically anyone with a smartphone that has never played an actual video game) that think it is a great game because it is 'cute' and difficult. And 'free.'

Moegitto
Moegitto

Instead of filing the legal appeal within the 30 day period that the court has allowed the public to argue the trademark, people are doing things like this. I don't think people fully understand the full effect of what is happening here, since people are being successful with trademarking common words.

MetrosexualVaan
MetrosexualVaan

I find it funny that the folks at Candy Crush Saga are all about protecting against copy cats even though their game is a direct ripoff of Bejeweled. Hypocrite much?

amaneuvering
amaneuvering

The problem isn't with King filing oppositions on other games using Candy in their name, apparently they basically have to once they have a Trademark or else risk losing it, but more that the whole Trademark system just seems broken by allowing this word to be registered in this way in the first place.

Basically, the lawyers are the ones to blame, as per usual it seems.

RabidBurp
RabidBurp

Finally, a company worse than EA.


Have at them.

Lhomity
Lhomity

I want to make a game called Scroll of Memory Candy Saga: Apple's Edge.

By the 3rd of Feb, though... We'll see. ;(




Hurvl
Hurvl

Haha, I love thess kind of insolent slap-in-the-face protests. They're not hurting anybody, but quite effectivley taking a stand against something they dislike. I hope this game jam goes well and that King is dethroned concerning their trademark attempts.

radcrab123
radcrab123

the king's war...............IT HAS BEGUN

PETERAKO
PETERAKO

And that was how world war III started...

WereCatf
WereCatf

Now, how best to fit all the words of "scroll," "memory", "saga", "apple", and "edge" into a single title for an epic win?

Kunasha
Kunasha

Go to hell, King. And stop hijacking my mobile browser as well while you're at it.


As Boogie2988 (aka Francis) would've put it:

Sons of bitches...

hector1975
hector1975

A trademark and a copyright are too completely different things.
What Is a Copyright?

Copyright is a form of protection provided to the authors of "original works of authorship" including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished. The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or phonorecords of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work publicly.

The copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be copyrighted, but this would only prevent others from copying the description; it would not prevent others from writing a description of their own or from making and using the machine. Copyrights are registered by the Copyright Office of the Library of Congress. What Is a Trademark or Servicemark?

A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are commonly used to refer to both trademarks and servicemarks.

Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks which are used in interstate or foreign commerce may be registered with the Patent and Trademark Office. The registration procedure for trademarks and general information concerning trademarks is described in a separate pamphlet entitled "Basic Facts about Trademarks".

TimberWolf_CLT
TimberWolf_CLT

@June-GS Nicely stated...  The "confusion" statement really cracks me up.  Yep, a game that unveils like a Scandanavian edda (saga) looks exactly like their POS FB game with exploding candies.  I just can't tell the difference.  NOT

I'm surprised the Anonymous folks haven't jumped all over King.

Necrotron
Necrotron

@divinejester Countless previous games use the word 'saga', heck there is even a SaGa series itself from Square Enix, but only King has been aggressive in defending the use of the word like this.  Hopefully the public backlash shows that they are indeed in the wrong and the word 'saga' is not synonymous with King's Candy Crush mobile game.

Necrotron
Necrotron

@Thretosix It's not even yet approved, but regardless, King is using their massive financial backing to bully smaller companies into giving up the uses of the word 'candy' and 'saga' in order to defend their future claims to those words.  In other words, little companies be screwed.

sunbeam4
sunbeam4

@MetrosexualVaan it's a shame that bitchy advertisement works with you folks :\

ferretshob
ferretshob

@MetrosexualVaan Considering the guy who made Candy Crush (I dare not use the word "Saga") is on $170k an hour.

Hurvl
Hurvl

@WereCatfI was thinking "The Apple Edge Memory Scroll Saga", but if going more philosophical one could try "The Edge of Memory: Apple Scroll Saga".

ZedKhanShan
ZedKhanShan

@WereCatf Here's one, "The Apple Candy Saga: Memories on Scroll's Edge" ;P

June-GS
June-GS

@TimberWolf_CLTExactly, sir. Even the most retarded FB "casual​ gamer", *ahem* sheep, won't suddenly​​ go (in drooling dunce voice), "​​Uhhh, me wanna give money to Candy Crush​​ Saga now.", Mistakenly clicks The Banner Saga Steam shortcut​​. Epic music and game begins, "Uhhh, ​​this looks and sounds totally different​​ than me fave game, but it has 'Saga' in name​​, so me sure it same game​​.​​ Uhuh-uhuh..." Continues playing the grand tale​​ like a genius.


LAWL. And yeah, I know the Edda. And I think Anonymous is busy stalkin' people on Twitch. Oh, wait... that was another group. Heh.