Call of Duty vs. Battlefield "good for the industry" says EA

Labels president Frank Gibeau says competition drives innovation, is a positive for the industry, gamers, and developers.

The ongoing struggle between Call of Duty and Battlefield for the top spot in the first-person shooter sector is a positive for the industry, EA Labels president Frank Gibeau told CVG in a new interview from Gamescom.

Gibeau was asked if Battlefield 4 can outsell Call of Duty: Ghosts, to which he said his company's game will attempt to "lap" Activision's thanks to new services and innovation.

"Look, we are absolutely going for it," Gibeau said. "It's a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is 'transition is our friend', and we're going to try to lap them with new technology, new innovation, and new capabilities. So do I think we're going to do better than last time? Absolutely."

Gibeau said when the original Battlefield: Bad Company came to market, the Call of Duty series held a 95-5 advantage for market share in the first-person shooter landscape. EA has since "pushed and pulled" to increase its share, Gibeau said.

"Something I learned from the EA Sports business--with regards to FIFA versus Pro Evolution and Madden versus 2K--these fights are good for the industry," he said. "They're good for customers.

"Competition drives innovation, and from our perspective some people snigger at these two companies going head-to-head but actually it's good for our industry, it's good for customers, and it's good for our dev team," he added.

Now that the Medal of Honor series is out of EA's regular rotation, other franchises will have to step up to fill the void, Gibeau said.

"The shooter rotation we think about now is Battlefield, Titanfall, and [Star Wars: Battlefront], and so we like those three brands going forward," he said. "We're working out how we're going to line that up because that's what you'll see from us. With regards to Medal of Honor, you try things in entertainment and if they don't work you try something else."

Battlefield 4 launches October 29, one week before Call of Duty: Ghosts arrives on November 5.

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Discussion

253 comments
coolguyhero
coolguyhero

I hate EA they are purposely making downgraded version of BF4 on PS4 so the XBOX1 will not get low graphics hit.

Giorgio879
Giorgio879

Even if EA's rotation system is more appealing than Activision yearly release model. It doesn't take from the fact that the FPS genre is pretty much stagnated due to a chronic case of creative sterility. 

I am sorry to say it, but the genre as whole and specially the Modern Military branch of it has been held back by the extremely detrimental mentality that imitation is a better form of competition than innovation or simply creative identity. 

Look at he majority of big FPSs releases of this generation, successful or otherwise: Call of Duty, Battlefield, Killzone, Haze, Medal of Honor, Crysis (2 and 3). I know I am making a generalization but is not far fetched to say that each and everyone of those franchises boils down to: "a short, tightly scripted campaign with on line class based progression multiplayer, all presented in a joyless bleak setting with a game play based around slow moving characters and an absolute dependency on aiming down sights for proper weapon use".

Blood Dragon, Half Life, Halo, Bioshock, Team Fortress, Doom, Time Splitters, Counter Strike, Quake, Bulletstorm, Far Cry and many more have shown the potential of the genre to tackle the serious and the absurd, the authentic and fictitious, the linear and non linear, the single player and multiplayer. All contributing to a rich an diverse game selection. Why insist so much on the bland and generic aspect of the genre? 

conspirethis
conspirethis

Innovation would cost too much, they have to milk the same old formula until every last drop of profit is squeezed out of it - and maybe even take out some features hoping you won't notice or complain, and bring them back two games in the future.

themc_7
themc_7

Obviously. a competitive market always makes it better for the consumer. Look at Sony and MS, constantly trying to improve, and push in order to win over consumers. If there was just one giant company innovation wouldn't be forced.

evol8i
evol8i

All I know is that if I divide my time right, as a core FPS gamer, I can play both and enjoy both of them for what they are. DIFFERENT! And both are fun. Why fight for who does it better when both are good and fun in their own rights!?

snova9308
snova9308

a competition of who is more generic.

LordBadmanius
LordBadmanius

Not every one likes cod or bf but a good Star Wars game has been due since Star Wars battlefront 2 on ps2?

vadagar1
vadagar1

comparing BF to CoD is like comparing a piece of chocolate cake to a pile of turd 

moonlightwolf01
moonlightwolf01

You would certainly think it would drive innovation but the evidence would prove you wrong.

On another note I'm just gonna call it now and say Star Wars battlefront will be a cheap battlefield re skin.

GreySeven
GreySeven

Um, good for your wallets maybe, but little else...

cryingdevil63
cryingdevil63

Sure "drives innovation" as if we've seen plenty of that over the years with these copy/paste games

ahmed74
ahmed74

there isn't anything called " Cawa Doody Vs DLC-Failed " because both games suck

do not ever compare any CoD game released after MW2 with CoDs released before it, also do not ever compare any BF game like DLC-Failed 3 with BFBC2 and any BF game released before it because both games sucked after MW2 and BFBC2
END OF STORY!!

rad8045
rad8045

with GTA 5, Watch Dogs , Witcher 3 , The Division and Metal Gear solid 5 coming out and all being large open world games I can finally see FPS games not being the most popular genre in the next few years, I think people are finally getting tired of Modern Day military shooters because there is only so much They can change each title and now there all just becoming the same linear experiences, It looks like next gen games are more focused on open world type structures in there games, which is a good direction for games to be going. the more freedom a game gives to its players the longer people will keep playing them.

jsmoke03
jsmoke03

i dont doubt that battlefield can compete with cod...but the struggle between the 2 is non existent. cod never even flinched at the site of bf3.

tightwad34
tightwad34

Uh, we have heard this one before. In fact, I believe it was pretty much the exact same thing. People will buy your shit no matter what.

jurk182
jurk182

If competition is breeding innovation then why am I shooting the same generic "foreigner" enemy with the same guns in between following a dude in my squad with a big "FOLLOW" over his head to the next set piece battle year after year?

silverwings21
silverwings21

Call of Duty is the worst thing to happen to the gaming industry since Pac-Man & ET for the Atari 2600.

Crossel777
Crossel777

If you ask me, having a ridiculous amount of CoD clones and yearly releases is what ruins the industry.    Not to mention the amount of devs that just want to dumb down their games solely to appeal to the "CoD gen gamer".  Aka Crapcom,  RE6.  They said it themselves.

hadlee73
hadlee73

These two companies have been strangely nice to each other lately. Did an important guy from one recently marry an important woman from the other, uniting the kingdoms? :P

Lost-to-Apathy
Lost-to-Apathy

Actually. Call of Duty and Battlefield are exactly what's wrong with this industry. Just because they are competing with each other doesn't mean it's good. Call of Duty and Battlefield are nothing more than military indoctrination devices.

ziqi92
ziqi92

Really? These two franchises give me cancer with every release. Blood, gore, bullets, lifeless worlds, and annoying 12 year olds. Nothing else.

Rome_is_home
Rome_is_home

EA says competition is good for the industry....hmmm the same EA that bout rights to college basketball and NFL Football so they wouldn't/couldn't compete with 2k. Yea EA is about as horrible of a company as it gets.

TheWatcher000
TheWatcher000

EA And Activision Bankrupted and Auctioned off to real companies would be The Healthiest Thing for the Industry.

10 Years Ago would not have been Soon Enough.

migelpsp
migelpsp

i wanna play ghost...!!!

MegaMark1991
MegaMark1991

I am so tired of shooting things, I am taking a break from Battlefield. Actually I might bet ARMA 3, but that is a different type of game entirely.

flammable_zeus
flammable_zeus

It would be good if EA wasn't actively trying to steal the CoD crowd by making BF as CoD-like as possible.

Now we have CoD and BF: CoD edition. Soon I can only assume we'll have CoD edition 2 and Star Wars Battlefront: Revenge of the Fish.

LanceCypher
LanceCypher

Truly this competition is good for the industry, in fact, they're so neck-and-neck that I sometimes can't tell them apart. *wink* *wink*

allever
allever

I'm sick of these games.  Years after years, they bring out basically the same games with new maps and/or features. 

Wasteland2
Wasteland2

@vadagar1No.

comparing BF to CoD is like comparing a pile of turd  to a pile of turd 

_Binx_
_Binx_

@rad8045 Perhaps. But the market will regulate itself though. Supply and demand. As long as people want military shooters that's what they'll get. You're obviously not an FPS fan, judging from your wording, but I have to disagree with your arguments. I think some franchises are indeed improving upon the genre in major ways, and apart from CoD, which I never really got into after CoD2, I don't find the experiences to be derivative. Personally, I'm really looking forward to BF4 as it seems to be doing a lot of new things to keep the genre fresh.

themc_7
themc_7

@rad8045 I agree, but it's tough for the farmer to stop milking his cash cow. People continue to gravitate to both of these franchises year after year and the companies will continue to make them until sales drop. that's the industry :(

Rosemeadshredde
Rosemeadshredde

@Rome_is_home Yup so sad. In 2005 NFL 2K5 was the best football game I had ever played (still is). As far as Madden goes I haven't played a Madden game extensively since  2004 so I can't comment much on how good the games are now.

StephenSays
StephenSays

@Tripwolf 

Just so you Know TitanFall is EA.  I know your trained to bite tripwolf But look at the box art of Titanfall.  

Unless your like me and see through EA's statement and know they have just introduced two Juggernauts to monopolize FPS and eliminate CoD.  They will have people by 2015 arging over BF or TitanFall not knowing EA owns both.  100% profit EA.  They don't believe in competition they believe in eliminating competition.

themc_7
themc_7

@Wasteland2 @vadagar1 they are both fun in their own way. If you don't like them don't play them. That's the easiest fixing of stupid I've ever seen.

Rome_is_home
Rome_is_home

@Rosemeadshredde @Rome_is_home I agree 100%, in addition I loved the College Hoops 2k series it was great. EA bought the license to college basketball and made games so horrible that they eventually stopped the series.