Call of Duty: Black Ops average user spend is $76

Activision sells 18 million map packs for last year's shooter; Modern Warfare 3 preorders to break Black Ops' record "by a significant margin"; Elite pricing to make it a "no-brainer" for fans.

Activision's Call of Duty XP fan convention doesn't kick off until tomorrow, but company executives gathered on the site of the event today to give analysts an update on the business behind its first-person shooter series. During the event, Activision Publishing CEO Eric Hirshberg revealed a number of stats to underscore both the size of the Call of Duty fan base and its willingness to pay for more of the series.

How much will Modern Warfare 3 players spend on average?

Hirshberg said to date, Call of Duty: Black Ops players have combined to purchase 18 million map packs for the game. Since the game launched, Activision has released four separate map packs, each with a $15 price point. The post-release content has pushed the average amount spent on the game to $76 per user, Hirshberg said, enough to buy the game and a map pack at full price and then some.

By comparison, the average Modern Warfare 2 player spent roughly $74 on the game, while Activision pegged the average for Call of Duty: World at War players at $72. (World at War map packs cost $10 each instead of the $15 commanded by its successors' add-ons.)

Successful as Black Ops has been, Activision has even higher hopes for November's Call of Duty: Modern Warfare 3. Hirshberg said the game is posting record preorders and that Activision expects it to break the record set by Black Ops "by a significant margin." To help boost that margin, Activision is supporting Modern Warfare 3 with what Hirshberg said is the largest marketing campaign in the company's history.

Hirshberg also touched on Call of Duty: Elite, the social service surrounding Modern Warfare 3. While he didn't say how much Elite's premium-tier service would cost, Hirshberg said it would be priced to be "a no-brainer to the community." It won't just be the hardcore crowd that gets into Elite, he suggested. According to Activision's internal research, 25 percent of Call of Duty players who don't buy downloadable content expressed a strong interest in Elite's premium-tier service.

For more on Call of Duty: Modern Warfare 3, check out GameSpot's previous coverage and check back for continuing coverage of this weekend's Call of Duty XP.

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285 comments
dstv
dstv

"Elite pricing to make it a "no-brainer" for fans" - no duh .....cod fans don't have brains XD

Xeogua
Xeogua

I spent $60 on Black Ops and I regret that, although I have been considering the new Rezurrection map pack just because it's all zombies. But Gears 3 is my game this year.

avenger_20
avenger_20

What do they mean with NO BRAINER do they mean the fans who buy all of that crap have no brains if so their right.

Vickman178
Vickman178

I stopped buying COD games at number 5, its just so boring sitting there doing the same thing over and over again...Get as many kills as you can...match over.. repeat...and the single player was boring too...

bigcrusha
bigcrusha

@Gelugon_baat Nope, nothings gonna come back to bite me, because I accept it Gelugon. I too was a sheep to the farm. I accept the sheep label because it's true. That is why after MW2, I avoided Black Ops and I definitely plan on avoiding MW3. I still love Cod, but I will abstain myself from it because I know I will once again be a sheep who's been hoarded by Activision. I said it once, I said it twice, do I need to say this 998 more times before you get it? NOBODY IS HERE TO HELP CONVERT ANYONE!!! We we are here to express our anger and frustration towards the dying gem that is Cod. YES WE ARE SMARTER CONSUMERS BECAUSE WE REFUSE TO ALLOW COMPANIES TO CHEAP US OUT OF OUR CASH WITH COPY PASTED SEQUELS! By the way, abuse of freedom of speech isn't abuse if defended with valid, truthful and very intelligent argument. "It will come a hell lot quicker if their skins aren't getting thickened by the Call-of-Duty-hate fads" WHY DOES IT MATTER?!!!!!! Cod will die either way right? Just leave it alone Gelugon, you're wasting your time with this one.

bigcrusha
bigcrusha

@Gelugon_baat Then let it die on it's own Gelugon, haters come in all shapes, forms and sizes, like I said, truth and honesty. I do agree with you, derogatory labeling should not be welcome in the community. Although, derogatory labels are beauty of free speech no? You and I have no control over this war no matter what we say. Besides, no matter how concrete the minds of pro Cod gamers get, the inevitable reality will come quicker than these derogatory labels can place. These flame rants have validity behind them so they should have every right to say it. When the leech that is Cod dies, this flame war will die, and death is coming like a bullet train at 250mph smashing dead center into a concrete wall. Take a guess at who 70% of these Anti-Cod flamers are Gelugon?? Ex-Cod players, every one of them, just as I am. With the launch of CoD Elite and the currently surfacing online gameplay videos, the list of disappointed fans is gonna grow. More and more fans are beginning to wake up to the fact that they are being hoarded like sheep on a farm!

bigcrusha
bigcrusha

@Gelugon_baat Let me rephrase my argument to kill any confusion. I don't condone profane labels such as "idiot" or "moron", the term "sheep" on the other hand is not a label I would classify as profane. I also choose not to rant against those who choose to label profanity on fans because in this rare case, many of these labels are more than befitting. Yes labels are justified on the condition that they are fact. Why is it wrong for EA to exploit the hate surrounding CoD to promote it's own game? In the end, we win. We get a game that is much more innovative than CoD for the same price. Eventually, EA's exploits will become negative as well then along comes another FPS from another company offering us an even better experience for the 60$ we pay. Kinda like the smartphone market, so much competition between peers delivers us consumers better contracts. As I said before: "Nothing substantial or constructive comes out of arguing with people over the internet either, yet still you are notorious on Gamespot for making quite the habit of it regardless of the fact that you gain nothing." Just leave this flame war alone Gelugon, our verbal exchange is as insignificant as this "Anti-CoD" flame rant.

suade94
suade94

Ha! Wrong! Since the Wii version is $50 and the headset is $25, I only spent $75. Since there haven't been map packs or any other DLC I have been able to save a $1. Thank you Activision and Treyarch for saving me money. I look forward to buying MW3 for Wii with no presige edition available and little to no integration with CoDXP.

kennythomas26
kennythomas26

@Damnation_6 I totally agree with and I was thinking the same thing with the MP.

kennythomas26
kennythomas26

@Infinity_Gauntl Hey man sorry for the harsh word described you as, and personally I do not go on what IGN has to say any more with their reviews and news because they spin a lot of crap and I find they are a little biased. I would like to also point that I have been following Battlefield 3 since last fall and MW3 since the star of the year, and again sorry for what I called you, peace.

V4LENT1NE
V4LENT1NE

Halo 3 had all that crap for free, this is just Activision being greedy like usual and milking a well known frachise, they did the same with Blizzard all previous CODs, looks like nothing has changed.

bigcrusha
bigcrusha

@Gelugon_baat I'd prefer not to be associated with any sort of fad, I denounce truths as I see it. The fact is that even if the world was all for MW3, I'd still pit myself against it no matter how much negative criticism I'd get because it is MY honest opinion. Secondly, the labels are only of TRUTH. You can't possibly defend a fanbase when the labels are truth, proven time and time again. Nobody seeks to accelerating the destruction of a franchise through heckling, deflation comes naturally on it's own. CoD will die at the same rate with or without silence of the critics. Why? because eventually innovation will not compensate for boredom. I give CoD another couple years, their destruction has already begun with the division of the FPS fanbase that Battlefield 3 has already created. Finally, you don't really have much of a right to say that nothing substantial and constructive comes out of b***ing. Nothing substantial or constructive comes out of arguing with people over the internet either, yet still you are notorious on Gamespot for making quite the habit of it regardless of the fact that you gain nothing. So to be honest, I see no reason for you to pay mind over those who choose to spend their time ranting about CoD and it's fanbase. Who are you to call people's freedom of expression counter productive Gelugon? Please reflect on that one VERY carefully before you answer.

Damnation_6
Damnation_6

@Infinity_Gauntl Dice showed the Xbox 360 version on a big American talkshow. The graphics looked great. I saw some footage of the PS3 version running on gamescon. It looked great. By the way, it's 32 players not 24 on consoles. And ofcourse the PC version is superior. Battlefield 3's primary development platform is the PC. With CoD PC gamers have no such luck...they will be getting a console port. 30vs60 fps.....hardly anyone cares about that...I don't...aslong as a game doesn't stutter it's fine with me. BF3 will be more slowpaced anyways and CoD more frantic, hyper and arcade-ish. You said your previous 2 posts where going to explain why you feel CoD will be better....and accept for the pointless frames per second thing I didn't see many pro CoD arguments. I only saw an attemt to trash on BF3 a bit. I'm going for BF3 because I don't want to pay 60 bucks for an incomplete console port while I preordered BF3 limited edition for the PC for just 40....

Damnation_6
Damnation_6

Bobby Kotick once said he wanted gamers to pay a lot more for their games. You make lets say 25 maps. You ship the game with 10 and the rest you sell as DLC for 15 bucks. And tada....people pay more for their game.

godzillavskong
godzillavskong

@Benifited True indeed. If kids are being a little crazy, or immature, then that's just kids being kids, but there are tons of adults up there who are worse than them. That's the main reason why I screen my kids friends, mainly to prevent them from falling victim to some of those idiots. It's way worse on Madden. I quit using the headset , because you can count on 75% of them talking trash. It wouldn't bother me if it was just regular trash talk, but its more harsh, or extreme, and that makes the online experience a bit rusty.

startman_1999
startman_1999

@coylenintendo There are probably more independent adult gamers here than you think. Me being one of them. The kiddies have no reason to complain since it's not their wallet buying this ****.

coylenintendo
coylenintendo

[This message was deleted at the request of a moderator or administrator]

startman_1999
startman_1999

@Gelugon_baat I think you're confusing me with an EA or BF3 fanboy. I don't support EA's tactics any more than I do Activision's, but for the time being, Activision is the more reprehensible publisher.

areszues92
areszues92

Well,soon BF3 will own CoD's ass.

startman_1999
startman_1999

@Current supporters of COD/Activision: You are killing the video game industry. Take the red pill for all our sakes.

blueguykisame
blueguykisame

nobody needs to buy this. If you don't like it don't bother looking into it or wasting your life away in hundreds of anti-cod messages lmao. its the best selling piece of entertainment. Nobody cares what haters think.

Alpr1010
Alpr1010

@beuneus12 I can definitely resist. I only bought black ops because my friend convinced me it would be totally different. Yeah, it wasn't. Besides, even if I wanted to get Mw3, i still wouldn't because of The Elder Scrolls V: Skyrim :D

Gravity_Slave
Gravity_Slave

...and now with this Elite garbage...we can pay even more. When does this s@#! end??

jamyskis
jamyskis

@importguy, @bigcrusha, @Gelugon_baat: Thank you for the very valuable and well-thought through statements. It's good to know that some people on here can still use their brains, whether it's to agree with me or argue with me. Gives me some faith that there is still some intelligence in the gaming community. Unfortunately the advertising paymasters that be (or some CoD fanboy) has decided that criticism of such people is against the terms of use and counts as "trolling". Well, fine. I said that if GameSpot starts pulling this sort of stunt again that this would be my last spell here, and here it is. And finally, @jackadullboy - Joke duly noted...But my ego is still bigger than yours ;-)

Carpe_Noctum
Carpe_Noctum

So they make $270 million off of Black Ops DLC and they think, " Hey, we are losing our asses, we need to make more money so we can put food on the table", now it all makes sense. Eric Hirshberg is right, anyone who spends $50/yr for "Elite" really has no-brain. Suckers....

Jedilink109
Jedilink109

Hmm, 60 for the game, and then 15 for some OBNOXIOUSLY over priced map pack...yeah. I haven't gotten a COD game since 4. And I waited until I got it for 15 bucks anyway...I'm really sick of hearing about this franchise and how everyone keeps giving these games a pass on the single player. There's tons of people who buy these games and never play the single player at all. I think they should just make 2 separate games. One game is only single player and the other is only multiplayer. Then there'd be NO excuse for the single player experience being minimalized like it always is...plus Activision would be able to line their pockets and be happier. However to be honest, I think it's ridiculous that just years ago the single player was THE reason to buy a game and the multiplayer was more of an afterthought and now it's exactly the opposite. Why can't anyone find the balance between the two? It's not that I hate multiplayer, but I don't have internet at my place so I can't play it. AND since all these games now refuse to allow splitscreen I can't do that even if I wanted to. I personally just am not really into multiplayer so I don't know why it's practically the only focus in these types of games anymore...

GamerLegend10
GamerLegend10

hmm, that money could have gone to charity and saved many lives...but now its in their greedy hands we will never see it again. its a shame, if they actually put their money to good use then we would see much better quality games. (i like cod, but a lot more could be done to improve)

Infinity_Gauntl
Infinity_Gauntl

@Nibbles37 I wouldn't count on BF...Read my last 2 messages. I bet COD will be better

Nibbles37
Nibbles37

When CoD came out I got it for PC and still have it and still think it's a great game, after World at War the franchise became stale and every little kid in the known universe got into it and bought Modern Warfare 2 and then Black Ops, now all I see is a bunch of mindless drones throwing money at Activision. My money is going to BF3, massive battlefields and vehicles and GORGEOUS GRAPHICS!!! Yup.

beuneus12
beuneus12

i wonder how many people on here that say they won't get MW3, end up buying it after all. I resisted blackops, I can resist MW3. Only thing that could get me interested in MW3 is if it gets awesome READER reviews (don't trust COD site reviews)

Alpr1010
Alpr1010

hmm.... CoD4 - Bought DLC, so lets say $75 W@W - Bought 1 mapack so $75 MW2 - Only 1st mapack, so $80ish Black Ops - Zero DLC so just $65 Average (rough) spending - $73.75. My average spending in the future? $0.00. Not getting another penny from me.

Infinity_Gauntl
Infinity_Gauntl

@TheWarscent , @kennythomas26 Oh and try to look up console footage on... www.joystiq.com - - They pulled it www.neoseeker.com - pulled it How about IGN - .http://ps3.ign.com/articles/117/1177026p1.html - Pulled it You might be able to see it on you tube it was on the jimmy fallon show but why would every place pull the footage. ONly if they were made to. Trust me the versions on your XBL and PSN are the PC Versions

Infinity_Gauntl
Infinity_Gauntl

@TheWarscent , @kennythomas26 I own a PS3 and I have seen the PSN and the XBL videos of BF. Those videos are of in game but ingame of the PC version. If you disagree you can always go to IGN and read the articles. IGN has been the only ones thus far to view the BF console version. Now as for Kenny there was no need to call me an idiot, You should do your research before slandering me...here you go ON the point you made about you seeing the console trailers http://ps3.ign.com/articles/118/1182903p1.html ON Battlefields Frame rate- IGN w/ Dice reported that the console framerate will be cut in half of the PC version (30FPS on XB and PS3 and 60 FPS on the PC) http://ps3.ign.com/articles/117/1177168p1.html Now as far as maps being smaller and hosting less people ( 64 for PC 24 for Consoles) http://ps3.ign.com/articles/118/1184299p1.html ______________________________________________________________________________ If you choose not to read them here are some exerts "Battle remains intense on the console, and the action fun. As expected, Battlefield 3 on PS3 doesn't look as good as its PC counterpart -- but it was surprising to see the degree of difference between the versions" Now Dice/EA would only let IGN see the Prealpha build...Why do you think that is?

importguy
importguy

@jamyskis You sir, just made an excellent comment, that sums of the current state of the video game market with mainstream titles (though it could get worse throughout), and mass consumers. I made an earlier post, on this article, on how I stopped purchasing Call of Duty games (last one I bought was the first Modern Warfare title), and that I'll be purchasing more unique titles from smaller developers/publishers. A recent example is Catherine. I don't think I need to explain to you about that game. Overall, it's something that is too unique, so creative and in-depth. I'll be keeping an eye-out for those types of games. With that said, I am also looking forward to more mainstream titles, but ones that have craft to them. One example is the BioShock series. Looking at BioShock Infinite, its story and gameplay is something you wouldn't see on your generic FPS. It's underlying story-telling is very sophisticated. All I say, to you knowledgeable gamers out there, is support those games that are works of art, not tailored to the mass markets. Those developers/publishers will be thankful, and keep making something unique.

McGregor
McGregor

Black-ops was the only game I bought on day 1 in the COD franchise series. Great game, lots of fun, and easy to hop in, play a match and hop out if I have other stuff I need to get done. However, the map packs, to me, were a sore disappointment. I'll purchase COD:3 and quite possibly BF3, but I don't see myself spending the extra money on map packs again. Elite may be a different story, depending on pricing, etc...

wwlettsome
wwlettsome

Interesting...and here I only pick up COD titles when I can get them for $19.99. Guess I'm below average...not exactly the first time I've been accused of that in my life. Ha!

drokmore
drokmore

Wow ya were excited youre milking the gaming community and finding new ways to milk it even more....

bigcrusha
bigcrusha

@Gelugon_baat Sorry Gelugon, I'm gonna have to agree with jamyskis, while I don't warrant labels, it's simply the truth no matter how ugly it is. These "sheep" have a right indeed, the right to allow themselves to be exploited and controlled through euphoric ignorance. There is no excuse for the average consumer to settle for exploitation no matter how much they enjoy the exploit. When MW 4, 5 and 6 see the light of day, and map packs begin to flow in at the dozens, the masses will soon realize that they were indeed "sheep" to a corporate scheme. There comes a time when short term pleasure begins to fade into a sad and dark reality. Kind of no different than the news these days don't you think? lol Oh and by the way, this is a comment section where people are allowed to discuss subjects no matter how tedious and repetitive these opinions may be. Nobody writes a comment on Gamespot expecting to start some sort of large scale revolution, no (the /b/ forum exists for that). Gamespot users very much do have the right to discuss their displeasure and annoyance with the quick cash grabber of a franchise that is COD despite futility.

jackadullboy
jackadullboy

@ Gelugon_baat and jamyskis I rarely post, but reading you guys compare your ego size made me laugh. No one cares about your well thought out points of view, you know why, because we have our own. And mines bigger than both of yours. p.s. this was meant as a joke, don't get your knickers twisted up into a rage thong

pycho22solid
pycho22solid

@ tizmond Lol, this made me laugh. Actually the 4 hour campaign would be perfect, I can borrow the game from one of my buddies, beat it in a day, then play Skyrim and not get bored for the next several months.

B4NTH4F0DD3R
B4NTH4F0DD3R

I wish Activision would put out some data on how many Black Ops people are zombies only people, like myself. It seems to be a substantial percentage of the community. Thus, I am actually expecting MW3 NOT to sell as much because of the lack of zombies. Also, I think people are finally realizing what infinity ward/treyarch have been doing since MW1, that is, selling them the same game with a new 5 hour campaign and some new maps.

NodakJo2010
NodakJo2010

This........is the most depressing news I have heard in a long while.

Megavideogamer
Megavideogamer

Sure so people pay on average $72-$74 dollars extra above and beyond. The $59.99 intitial price point for the game. Fair enough if your a fan of FPS then your going to pay extra for new maps. I'm not a huge fan of on-line so I would never buy an extra 72 dollars worth of DLC. But the kids love it so Modern Warfare 3 will do just fine. It will be interesting to see if the Call of Duty Elite thing pans out?

Rocker6
Rocker6

@AuronAXE They sell well because you just pick up and play,no learning required,and thats what kids want:simplicity.After all,a lot of CoD players are annoying kids,at least judging from Xbox version where you always get screaming 10 year olds.

PcGamingRig
PcGamingRig

it's not worth that much, there are plenty of games that are that sell way less.

AuronAXE
AuronAXE

This article actually depresses me. I could go into great detail about how much I hate Activision but I don't even have the energy to do so. I don't understand why these games sell so well.

James9002uk
James9002uk

I'm an Elite BETA tester and this is rubbish. The only thing that's interesting is the videos of weapons and their loadouts - which are on youtube anyways...

Atheosis
Atheosis

Meanwhile, many truly great games struggle to top more than a million or two. What a joke...

jamyskis
jamyskis

@Son_of_Bmore: Let me get this straight. You're complaining that there were no sniping maps AND that there were campers. Talk about wanting your cake and eating it.