Buying PC games from GameStop just got easier

Retailer streamlines its PC business, now letting you redeem codes through Origin, Steam, or Uplay.

GameStop has re-launched its PC digital distribution service as part of a wider move that should make buying downloadable PC games from the company an easier experience. Effective immediately, when you buy a digital PC game from GameStop, you'll receive a code to redeem your game through platforms like Steam, Origin, or Uplay. Previously, you needed to download and install GameStop's own client to do so.

"Until now, our digital download process had multiple steps. After receiving customer feedback over the past year, we've made improvements to simplify our digital PC game purchase and download process," GameStop director of merchandising Alan Walters said in a statement.

As part of the change, GameStop's ImpulseDrive.com website now redirects visitors to the GameStop PC games hub. In addition, GameStop's dedicated PC Downloads App will become a library manager only.

GameStop's PC download store currently has more than 1,200 titles available, and running through June 2, the retailer is holding a special promotion where some games are as much as 85 percent off. Some of the deals include the Mass Effect Trilogy for $9.89, the BioShock Triple Pack for $15, and a Sleeping Dogs + Hitman: Absolution combo pack also for $15.

In other GameStop news, the company has announced that its annual gaming tradeshow, GameStop EXPO, will be held this year September 9-10 at the Anaheim Convention Center in Anaheim, California. Companies like Activision, Electronic Arts, Microsoft, Sony, Take-Two, and Warner Bros. will be in attendance. There will also be panels and celebrity signing opportunities, GameStop says.

More than 5,000 people attended last year's show, and GameStop president Tony Bartel said the company aims to make this year's event "even bigger and better."

Tickets are on sale now, starting at $40. A limited number of VIP passes are available for $110, and include access to VIP events on September 9, early access to the show floor, access to a VIP lounge, and a swag bag. A special VIP Plus ticket ($175) is also being offered this year that includes all the benefits from the standard VIP ticket, as well as the ability to jump the line at all booths.

Finally, there's a special $20 student ticket, available for purchase on-site only starting at 3 p.m. on Wednesday, September 10. All GameStop EXPO attendees must be 17 years of age or older or accompanied by an adult.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
50 comments
Pewbert
Pewbert

Keep us up to date on the business ideas of Gamestop. It's really great and not at all obvious they pay you to mention them.

blackothh
blackothh

so what about the games that i already have on impulse before gamestop got their grubby hands on it? do i get a code to get off their system?

Hurvl
Hurvl

"the ability to jump the line at all booths" No waiting in line for the rich, patience is for the poor. Lol, the old saying "time is money" is made perfectly clear here.

slappy54
slappy54

Who the hell buys PC games from Gamestop??

blackothh
blackothh

@slappy54 It used to be a pretty cool platform before stardock ducked out and sold to gamestop

Hurvl
Hurvl

@Delston @slappy54At least you don't need to download a stupid program anymore just to be able to play games bought from Gamestop - "Previously, you needed to download and install GameStop's own client". I'm fine with creating an account for every digital marketplace, but downloading a program for every one is where I draw the line. It'll be a long time before anything other than Steam gets on my harddrive.

aegis_kleais
aegis_kleais

In order of preference: Steam > GreenMan Gaming > GOG > Direct2Play > Amazon > GamersGate

Blacklisted from business with me: Origin, GameStop, Wal-Mart, EBGames

Auriken
Auriken

@sanchango @aegis_kleais It's a website where you purchase PC games as digital downloads for some pretty good prices. Most of them give you a key that's redeemed on Steam.

chibi-acer
chibi-acer

I didn't know GameStop had their own client.


For the most part I'm not sure how much I care.  That said, other online storefronts like Humble Bundle or IndieRoyale/Gala often have name-your-own-price or deep discounted sales.  If GameStop has decent sales (especially on Origin content which is infrequently on sale), maybe I'll keep an eye on it.

Red_Frog
Red_Frog

@chibi-acer They bought Stardock's Impulse a few years ago, and proceeded to turn it into a pile of turds.

mkeezay22
mkeezay22

This is the most useless thing I have ever heard of, I buy lots of games on Steam and I don't see any reason why anyone would want to buy a code at a store when they can do it all from the comfort of their seat, I could see a use for Steam money cards that allow you to buy games off of Steam for people who don't have credit cards but buying a game code at a store makes no sense to me at all, I would rather just get a prepaid credit card if I needed.

JohnMafia
JohnMafia

@mkeezay22  Because a lot of other sites sell steam/uplay/origin codes for games often for cheaper when they run their own promotions. I imagine Gamestop is going to do the same too. For example, the ME Trilogy is $29.99 currently on Origin, however the promo Gamestop is running has it for less than $10. 

BuBsay
BuBsay

Hmm, I'll be interested to see how this goes. I usually don't give a second thought to Gamestop (even Amazon sells console games cheaper than they do), but that Mass Effect Trilogy for less than $10 is a pretty nice deal.


If they keep up really nice sales like that then it could work really well, otherwise I just don't see any reason to choose this over Steam or Amazon.

Stebsis
Stebsis

"Downloads to U.S. addresses only" And they already fail in what about every single digital distributor should provide

hystavito
hystavito

@xcollector @Stebsis  Well to be fair they are probably not legally allowed to sell outside the US.  Question is, how much will they do to actually enforce that?


Amazon digital games are usually the same way, US only, but they do basically nothing to stop sales outside the US.  Many people, myself included, have been purchasing from Amazon for years.  You don't even need a US credit card, I just use my Canadian one, all you do is put in a fake US address.  I've never tested to see if it checks any of the contact info with the CC company, but what I did was put in as much real info as I could, like my phone number, then just picked a US state.

xcollector
xcollector

@Stebsis Its a typical US corp that forgets the world continues past the US borders. What did you expect? Your expectations of Gamestop are too high.

Hurvl
Hurvl

@hystavito @xcollector@Stebsis This gets me so irritated, have the companies not realized that www stands for *world wide* web. Personally, I can't be bothered to fake an adress just to buy a game at a nice price. Partially, that's because I dislike lying to companies about my personal info. I'd rather just avoid giving them any kind of info at all, even fake one. 

However, it's also that I don't want to encourage this kind of behaviour. If they don't want my non-US money, then fine, you won't get any. 

It's not like I'm out of options if I want a game at a highly reduced price. I've got much more time (i.e. backlog) than money and can wait for another sale at another site which doesn't practice this BS policy.

GSGuy321
GSGuy321

I know that NPD Group's research recently stated that 75% of gamers still purchase packaged goods, but that's obviously biased research. NPD doesnt track digital sales and they are just trying to stay relevant. Their research is obviously biased.

Same goes for Gamestop. They are trying to stay relevant, but it's only a matter of time before they are no longer utilized in any capacity. Just like the NPD numbers.

virtuasega
virtuasega

You're really wrong, but whatever. Digital only will never happen and physical copies of games (that have both options) still sell way better.

xcollector
xcollector

There is no room in the PC market for Gamestop. They left it a long time ago and the market moved on without them. Gamestop is irrelevant to PC Gamers.

aegis_kleais
aegis_kleais

@xcollector  +1 all around. GameStop did too little FAR too late. There was a time PC gamers went to GameStop. But GS stopped caring about PC gamers a LONG time ago, and Steam (and others) moved in and pretty much took away any potential you have of getting them back.


Personally, I don't even care if a game I want is $30 on Steam and $15 on GameStop. It's not worth my time to deal with another distributor. It's one of the main reasons I don't use Origin, even though it has exclusive access to games I'd have bought.

McGregor
McGregor

@aegis_kleais @xcollector

I agree with the first part, but to your second paragraph, why limit yourself to one environment? Origin has it's pro's and con's, but ultimately, it provides access to some great content that you can't get anywhere else.

aegis_kleais
aegis_kleais

@McGregor  It's on principle. It'd be one thing for me to talk big and then go out and use Origin to play the games I want (BF3/4, ME3, Titanfall, etc.), but I don't approve of EA's heavy-handed approach to force users to use their software in order to play games that they, in tandem, restrict the sales potential of their own developers by forcing them to go through Origin only for distribution.


As a consumer, my only way to show disapproval is to simply go without the game I want, and refuse to use Origin. It's in no way judgement on others who do use it (to each his own), but I feel EA is under-handed and not even looking out for their own developer's best interests.

Hurvl
Hurvl

@hystavito @aegis_kleais@McGregorI let my backlog stop me from using Origin and the backlog reducing principle of not getting sequels until you've played through the earlier game(s). Replayable old games and mods for those old games has put me far behind "schedule", so I feel no need to get newer Origin-only games. I also don't care for many Origin-only games, except Mass Effect 3, but it'll be years before I feel like getting it. Same with Uplay, I don't feel like any of their games are must-haves, except Watchdogs, but I won't get that until it's reduced in price and my backlog has reduced.

pelvist
pelvist

Gamestop are in trouble, now they are interested in selling PC games again because they are afraid Sony and MS will start fully utilizing their own distribution methods that bypass a retail environment. And they should be because it will eventually happen. 

It is too little too late for Gamestop. They should have established a foothold in the digital distribution market when there was less competition as the obvious shift toward digital has been an inevitable one for the past 10 years now. In the end PC and Mobile games will be the only thing they can sell that dont have their own in house distribution platform and right now there are so many well established alternatives in digital software distribution that I doubt Gamestop will be of much relevance in it.


Vojtass
Vojtass

@pelvist  Yup. Gamestop must do something, change entire profile of the sales, if they want to stay in this business. Discs will sell less and less over time, digital distribution is the obvious direction. If you have a chance to dump middleman, you will do it.

R4gn4r0k
R4gn4r0k

Why would I ever buy something from a store that forces publishers to cut up game content so they have something to offer as pre-order DLC bonus ?


I'm disgusted by the thought alone.

BamaGoatt
BamaGoatt

@R4gn4r0k  you must not buy from other stores they all do that. It's not gamestop causing it but the greed of the industry throwing you a free sample to increase future dlc purchases.

tomservo51
tomservo51

Gamefly has been doing this for a while now. If they carry the game, it's typically cheaper than purchasing directly from Steam.

bldgirsh
bldgirsh

GameStop is gonna have very stiff competition. They won't be welcomed if they offer digital games at full retail physical price.

DrKill09
DrKill09

Actually, this is the way it USED to be only a few years ago.  I bought a game, I got a code.  It was only recently that they made me download their useless app.


Well, guess I can uninstall that garbage, now.

prabv
prabv

First, "Downloads to U.S. addresses only"

Second, Pc gamers have too much other options: humble bundle, gamersgate, amazon, etc.

nparks
nparks

GameStop sells PC games?

DrKill09
DrKill09

@nparks  Digital downloads, yes.  Occasionally, they have some good deals, too.

Hekteur
Hekteur

Why would anyone buy a PC game at gamestop and redeem the code on Steam/origin/uplay when you can simply buy it off steam/origin/uplay ?

Spartan_418
Spartan_418

@Hekteur Maybe GameStop is offering the game code at a lower price than Steam/Origin/Uplay?

Same reason people buy Xbox Live Gold codes off of Amazon instead of directly through Xbox Live

Vojtass
Vojtass

@Hekteur  Never heard about Amazon sales, huh? They are pretty awesome.

DrKill09
DrKill09

@Hekteur  Sometimes their deals are cheaper.  I am a bargain hunter, and have used Steam, GameStop, HumbleBundle, GOG, Origin, and GamersGate.