Burger King cooking up Xbox promo?

Fast-food chain looking at making its own $4 Xbox games and selling them with value meals.

"Do you want fries or an Xbox game with that?"

Gamers might be hearing that on grub runs soon, as fast-food chain Burger King is apparently looking into creating its own line of branded titles for use on the Xbox and Xbox 360.

Pro blog Kotaku was tipped off earlier this week to a survey being sent around by marketing research company Greenfield Online on behalf of the burgermongers. The survey indicated that BK was considering offering three games--a fighting game, an action game, and a racing game--that would be compatible with the Xbox and Xbox 360. The games would also sport a bite-size price, ringing in at $4 a pop.

Kotaku then reported that Greenfield Online "confirmed" the authenticity of the survey by threatening to sue the site if it didn't remove the story and conceptual images of the games. Kotaku refused.

Today the blog is going toe-to-toe with the King again, as it apparently linked to and posted excerpts of a FAQ on the Web site of Burger King's marketing firm. The FAQ was supposedly intended for Burger King employees to bring them up to speed on the game project, but the link leads to a dead page at the moment.

Still, Kotaku has posted excerpts from the FAQ with more details about the plans. Apparently the promotion is expected to run for five weeks, with a new game being offered each of the first three weeks. Although no dates are given for the promotion, it should start later this year. The FAQ indicates that it will run concurrent with a BK Kids Dance Dance Revolution promotion (likely consisting of DDR-themed kids' meal toys).

This would not be Burger King's first foray into games. The frozen-faced mascot known only as "the King" appeared as a trainer in Electronic Arts' Fight Night Round 3.

Burger King and Greenfield Online did not return requests for comment.

Got a news tip or want to contact us directly? Email news@gamespot.com

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210 comments
chain_saw
chain_saw

I have seen one of them, The Bumper Car one, at a retro event here in the UK. Philip Oliver, of Blitz games was showing us titles on the way, and showed footage, with the briefest of glimpses of the 'King' explaining that it was originally aimed as a Live Arcade title. Ran well, looked neon-tastic...

ppau08223
ppau08223

just hope it doesnt turn out to be some crappy game released for publicity

shotokan_42
shotokan_42

Hell yeah!!! Xbox with my whopper, on the go. It looks like I have it my way.

shotokan_42
shotokan_42

Hell yeah!!! Xbox with my whopper, on the go. It looks like I have it my way.

rctyke
rctyke

Oh yeah, how about the king imitating micheal jackson "Hey little boy, u wanna be my friend?" Said king Jackson creepingly.

x-com
x-com

I have one thing to say about this. damn the kings a creepy mascot

weazel1838
weazel1838

Probably a great marketing scheme for bk and microsoft. Lets just see if it happens, and what games come out!

Narwaffle
Narwaffle

Oh thank god I live here in Australia, where Burger King's marketing adventures cannot harm me *snuffle*. Oh wait. Hungry Jack's is a division of Burger King...

DoubleDragon
DoubleDragon

Interesting. I can respect innovative marketing strategies although I really don't think I'd buy something like that. It would have to be something that would really grab my attention. Whether it's 4 dollars or 40 dollars, If i don't get any enjoyment out of it, it's a waste either way.

Simba129
Simba129

That is the most ridculous thing i have ever heard. EVER. nobody would wanna play a greasy game from BK, or at least i know i wouldnt wanna. BK could actually be losing money on this one instead of making money. I say stick with the little wind up toys.

red_bear_tir
red_bear_tir

Are they going to be BK themed or just games that no one buys and they are looking to get rid of? If they are BK themed, I don't see the point in them, if it's old games that are good, I say go for it, especially if they are cheap.

nighterrorx
nighterrorx

Something about this doesn't feel right....hmmm....

volumesoxxs
volumesoxxs

lol since BK cant sell food they are going to sell xbox games

R3last
R3last

DUMB Idea...so now you have to pay for what will turn out to be just a longer advertisement for BK?

bsnimunf
bsnimunf

A better idea would be to give away Downloadable content ie a halo 3 map of horse armour for oblivion. Imagine that fraging friends in Halo 3 in a Mcdonalds resteraunt. I doubt i will pay $4 or

gertish
gertish

Hahahahaha....I will buy one just to play as the king.

Shadow128
Shadow128

Remember Chex Quest? That was one hell of an awesome game, I hope for the BK games to be similar

BonelessBone
BonelessBone

Oh boy, I hope McDonalds isn't in the game, America would be even fatter..er than ever!

Truthofme
Truthofme

I want this one. Hitman: Frys With That. The King is here to play... The King is tired of being competed with. The King don't screw around. Play as the King in 6 heart pounding missions to take out other mascots, including, Wendy, Ronald,Shoney the Bear, and more. Sneak, shoot, kill. Be the killer, be, the King. Oh...it is orgasmic.

Teddyplanet
Teddyplanet

Omigodimonfire? Not really. This sounds so bad. I definitely wouldn't waste an extra 4 dollars for some weird Burger King advertisement.

KingKevo71789
KingKevo71789

A $4 XBox game? Wow, I've always wanted to play as The King. The 10 minutes I'll spend playing it before storing it somewhere for the rest of eternity are going to be AMAZING...

electro234
electro234

Hopefully the games don't suck, since a lot of budget titles are really bad......

Spongemario
Spongemario

Yeah, and they featured Nintendo toys a few years ago as well.

Ryo_Kensen
Ryo_Kensen

Just as long as you get to only play as The King and not a frycook or some no name.

nytrospawn
nytrospawn

So, you sit down to gorge on fast food, then sit down again to gorge on fast food video games. No, I dont think the health of the public will be affected /sarcasm

dcl1993
dcl1993

HaHa...... wow if it is turns out ot be a good game congrats to BK lol~!

Dups79
Dups79

lol , interesting.

wetzel894
wetzel894

wow this is the dumbest thing ive heard

MetalShadowX_1
MetalShadowX_1

$4 games are great, but I've got a bad feeling about this

Vortexx
Vortexx

Wow, they have fallen to a new low. I mean, cmon. "Would you like a game with that Whopper?" Thanks, but no thanks.

RAFDOG
RAFDOG

ergh adds in games..at least they should be less obvious. i guess FNR3 wasnt too bad.. but seriously...there going too far..so they should stop... and these $4 dollar games...not gonna be actual games...they will be either demos or .......well we've all heard of those mcdonalds games..it'll be like that ONLY for the xbox..

cusoker
cusoker

Oh good! Now, not only will kids get fat from eating burgers, they will accellerate the process by encouraging playing the game while eating a whopper.

Gin_Tama
Gin_Tama

The games will be crap ones with out a doubt which will just be as good as garbage.

1oak
1oak

BK is a bit better than MC, but this still is NOT RIGHT................

magirouard
magirouard

Wow!!! this is a really ridiculous idea. Considering they will be selling the games for 4 bucks a piece, expect them to be fun for about 30 seconds to a minute. Please, just giving a double sized portion of fries or somethin' would be better...

Achilles438
Achilles438

I can see it now "Burger King gets sued for millions because old lady chokes on cd in the food!" This is a bad idea, they should stick to what makes them successful and that making food.

sir_kenny
sir_kenny

Eh...Screw BK and MC...They make pll fat!

h2887
h2887

lol seems interesting it would be funny if they have all the games with "The King" in them

QualityJeverage
QualityJeverage

Think about it guys, this is most likely not for us older gamers. This is, as I mentioned before, the next step in the fast-food business of giving out little toys to kids. Kids are playing more video gams, so BK is taking advantage of that to sell their product. It's just marketing, get over it.