Bungie attracted to Blizzard's online expertise - Kotick

Activision CEO says Halo studio "didn't really have any other alternative" if it wanted to realize vision for next project.

by

Bungie is no stranger to online games, as evidenced by Halo 3's qualification for the "over 1 billion served" tagline. However, the company could be aiming even bigger for its next release, judging from comments made today by the head of Activision Blizzard, which signed a 10-year partnership with Bungie for its next original intellectual property.

23 million XBL subscribers aside, Kotick said Microsoft doesn't have the online chops for Bungie's next project.

Speaking at Bank of America Merrill Lynch's Media, Communications, and Entertainment Conference this morning, Activision Blizzard CEO Bobby Kotick answered questions about his company's recent performance and offered some insight on how it landed the Bungie deal.

"When [Bungie] started the process of looking for a new partner, they had a vision for a kind of product they wanted to create that needed certain skills and capabilities that Microsoft had some of," Kotick said. "But as they started to look at the obvious candidates, they realized that no company other than Activision had the skills they needed to be successful for the vision for that product."

The skills Kotick referenced are areas of expertise he suggested would not have been envisioned just five years ago, many of them relating to Blizzard and its rampantly successful massively multiplayer online role-playing game World of Warcraft. He started by pointing to that game's 2,500 customer service and support staff, and how no other company understands the logistics of training, managing, and organizing a group that big to meet players' expectations.

He also talked about "more esoteric" things, like having people dedicated to finding the lowest per-kilowatt-hour cost of power, developing new backup generator and cooling systems, and policing a community the size of a small country (World of Warcraft has a stated subscriber base of more than 11 million people).

"These are really complex things," Kotick said. "When Bungie actually started to think about their future product plans and realized how deficient they and everyone else was in providing all of these services that were necessary to create competitive products for the future, they didn't really have any other alternative."

While suggestive, the comments don't necessarily give away details on what type of project Bungie is working on. Earlier in the call, Kotick noted that Blizzard's online expertise "was why we sold control of our company [Activision] to [Blizzard parent] Vivendi," and that Activision is now applying the developer's expertise to franchises as diverse as Call of Duty, Tony Hawk, and Guitar Hero.

Little is known about Bungie's next game except that it will be a new intellectual property and will mark a return to multiplatform development for the studio. Earlier this week, Bungie community director Brian Jarrard also revealed the game is being built on an all-new engine, which is roughly at the end of the preproduction phase of development.

Discussion

157 comments
majoras_wrath
majoras_wrath

Oh no! Now Bungie will make the same game with minor gameplay variations and improved graphics just like Call of Duty... ...hey wait a second...

arogo
arogo

I understand Kotick's point, but could he find a less arrogant way to put it. "...didn't really have any other alternative" Please, your embarassing one of the best developers out there.

fetusfart18
fetusfart18

"...didn't really have any other alternative." My god, Kotick is an arrogant prick

Vengeful_Angel
Vengeful_Angel

"...a new intellectual property"... I'll bet. I suspect the primary reason Bungie has fallen to Kotick is because he must have made them one...incredibly generous deal. It's almost as bad as partnering with Satan (or Hades or Lucifer, whichever you prefer). I forsee wicked trials for this upcoming relationship.

JGoWild
JGoWild

One thing we have to understand that all media outlets tend to exaggerate a bit with their "Story/News"[There's nothing wrong with that cause I would do it if I was one]. So this might mean that Kotick may not be as pompous as he sounds, besides you can hear a breeze of American Corporate culture in his dialect, which apparently Activion is or wants to become and I dislike Activision, or any other game publisher/developer who is taking or trying to take that route, more than another episode of Law & Order for it, and I think its gonna take Blizzard and Bungie down to its grave. P.S. Activision is the new EA, however EA is not changing my mind, specially not after what happened in NFSW.

xenogearz88
xenogearz88

first, kotick milked and slaughtered IW and their CoD:MW games.Then Kotick proceeded to milk Blizzard and their Starcraft 2 franchise,and is STILL in the process of milking them until they dry up.NOW he wants to milk Bungie and watever new game they're working rite now....... GOOD GOD MAN!!!what the hell does Kotick need now?His own personal 5 star hotel and casino in Las Vegas?

badboy780
badboy780

why don't we just snipe Kotick with a barrett 50 cal

DaSlyOne
DaSlyOne

Shut up Kotick! Just sayin....

jad206
jad206

After reading 2 pages of comments I saw that any post dissing Kotick had 20+ thumbs and literally one thumb down. Could this be the work of Kotick

wi1lywonka
wi1lywonka

I'm glad Bungie is free of Microsoft, I hope that Microsoft loses tons of money to Bungie's next multiplatform game.

RadicalToenail
RadicalToenail

If Activison was the only choice to be able to do what they need to do, I want to hear it from Bungie. Not this pompous prick

xatman911
xatman911

Yes, I would like to see World of Starcraft soon. I would love to have halo quality/better MMORPG that could be alternative to medieval fanstasy of World of Warcraft.

EnDeR2015
EnDeR2015

@narial the good thing is that ps3 has not winny kiddies, so ftp is better for me

McNeelyJ39
McNeelyJ39

Wow, that guy is amazingly good at sounding like an idiot. If Blizzard wasn't succesesful I wouldn't be surprised after reading what this guy spits out of his mouth. But they are successful so is he actually smart? Does he just know the right people? (If so how does he avoid pissing them off?!?) or does he enjoy just acting like a tool? We may never know.

TevoxZi
TevoxZi

@Ronnie_Rim Don't say "ever".

Ronnie_Rim
Ronnie_Rim

@danegamer NOTHING will ever knock down WoW, sorry to say

N0tYrBeezin
N0tYrBeezin

The real story of how Acti-Blizz landed that deal was because Kotick knew he screwed up with Infinity Ward so he needed another studio quick to plug the hole in his cash-leaking ship. So he practically gave Bungie everything they wanted including selling his grandma to lure them in.

lock445
lock445

Wow, Activision, how about respecting the written deal you made with Bungie, and just let them be creative on their own terms without your stupid corporate and gaming-wise uneducated thinking.

narial
narial

[This message was deleted at the request of a moderator or administrator]

dlCHIEF58
dlCHIEF58

@zyxomma100 Activision does not own Bungie - they are still an independent studio. They only entered into an exclusive publishing agreement with Activision for one new franchise over 10 years. Bungie retains all rights to the new IP. This was the kind of deal that Infinity Ward was seeking from Activision, but they Activision got greedy and ended up gutting the studio because they underestimated the loyalty of it's employees to the founders of IW. So there is little to no danger of the the same thing happening to Bungie.

dlCHIEF58
dlCHIEF58

@Reuwsaat Activision does NOT have Halo as the franchise is still wholly owned by Microsoft. They only have a deal with Bungie (the creators of Halo) to create a NEW franchise that is exclusive to Activision for 10 years. And Bungie retains the rights to the franchise so may (and hopefully!) choose another publisher after that contract is up.

user_93475765
user_93475765

Bobby Kotick: everything that's wrong with modern corporate mentality, conveniently bundled in a single package.

darthwarmonger
darthwarmonger

@Jaggermaster Don't insult F.A.G.'s that way. I have some really good gay friends that would be very insulted if they new you where comparing them to Kotick.

rr2Real
rr2Real

so the company that ruined fps goes to the company the ruins video games... makes sense

wis3boi
wis3boi

Common baby, Kotick needs a new pair of cement shoes!

robayeit
robayeit

Haha what a load of a bull. I dont think i have brought an activision game in ages, i dont own COD, always prefered MOH, dont own WOW refuse to pay to play a game, i pay to own. and dont have Starcraft hate RTS's. I think the last game i had that activision was involved in may have been Tony Hawk 2, not owned or enjoyed an activision title since then

atopp399
atopp399

skills=money. Activision put out the money Bungie needed, not the "skills"

tenaus
tenaus

Looking forward to whatever they are making

TheVGamer
TheVGamer

@zyxomma100 Resurrection sounds nice... It's important to start early figuring out a name since there's no question IF it will happen. It will, the real question is when?

Jaggermaster
Jaggermaster

23 million XBL subscribers multiply by 50$ = 1.150.000.000$ Take in to account that some use the 30$ deals so aproximatly 700 million$ per year. O_O easy money. Woo now I know why they type M$ with $ :(

Mofright
Mofright

call me when they come up with something different than Halo....its kinda old now.

p2250
p2250

So does this mean Halo will actually take some skills now?

ThAdEa82
ThAdEa82

I will say it again, if they charge a subscription fee, I will not buy no matter what.

Jipset
Jipset

Bungie MMO? If so, I might actually be interested.

anthonycg
anthonycg

*Switches all profits to Bioware*

partytimekegs
partytimekegs

Game dev monopoly? Way to go, Kotick. We all love you SO much. -_-

gradiostation
gradiostation

Theres a good chance Bungie is making an MMO. Judging by their job listings and now this, I'm going to guess that's what they're doing.

SauhlGood
SauhlGood

does this guy go to sleep(after the money shower, ofcoarse) thinkin of ways of messing with the game industry

steven141
steven141

Oh no, i dread to think what kotick will do to bungie and its future games. He is only after money and doesn't care about games, the people that make them or the people that play them.

Ladiesman17
Ladiesman17

Kotick is ambitious person! :) Activision already got Raven software, Treyarch, Infinity Ward, Beenox, etc. lately they merged with Blizzard then got Bungie!! who's next?? He shed developers blood for a greater purpose, World Domination maybe??? :D lol

drokmore
drokmore

Ug Kotick has control of yet another one of my favorite companies....

zeifel
zeifel

This is one heck of an outrage...

petemig
petemig

Every time this clown opens his mouth I hate him and his company more and more. He would be better off just enjoying his money and staying clear of all media.