What we heard: Would a Bully by any other name be as controversial? We might soon find out, as Computer and Video Games is reporting that Rockstar Games' Bully, the subject of protests and public outrage from parents and pundits for more than a year, has undergone a name change in some territories. According to the article, Bully will henceforth be known outside of the US as Canis Canem Edit, Latin for "Dog Eat Dog" and the motto of the game's fictional Bullworth Academy.
Supporting that notion is a product page on the site of UK retailer Game that carries the reported name change, and includes box art to reflect it. Similar to previously released promotional art for the game, it merely features the academy's crest on a blue background, but has the new title arced over top.
Interestingly enough, the cover image also features a TBC (to be confirmed) 15 rating label on it, which means Rockstar is expecting (or at least hoping) that the British Board of Film Classification declares it suitable for gamers 15 and older. For reference, Metal Gear Solid 2 and Resident Evil 4 each received the 15 rating, while Grand Theft Auto: San Andreas and Dead Rising were slapped with the board's more restrictive 18 rating. The Entertainment Software Ratings Board has yet to issue a rating to the North American edition of the game.
The official story: Rockstar reps didn't return GameSpot's requests for comment as of press time.
Bogus or not bogus?: Looking not bogus, but it's unclear how many territories the name change will affect.