Blu-ray top reason for PS3 purchase: study

Survey finds HD movie format capability outranks games and recent price drop as main appeal of Sony's console.

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Sony has long touted the multimedia capabilities of its PlayStation 3 console, with its most recent marketing efforts using the succinct tagline of "It Only Does Everything." It seems that message has resonated with consumers, with a recent survey by market research group The Nielsen Company showing the console's Blu-ray playback capability was the number one motivating factor behind potential PS3 purchases.

Blu-ray is a popular feature of the PS3.

The survey--which was conducted during a three-week period around the launch of God of War III--consisted of responses from 700 gamers aged between 7 and 54 who did not own a PS3, according to the Nielsen Wire blog. Respondents were asked to select from a list of 10 choices their top five reasons for wanting to purchase a PS3. Coming in at number one with 65 percent of respondents was Blu-ray capabilities, and the second most popular response at 63 percent was the console's recent price drop, which coincided with the launch of the Slim model.

Coming in next in the list of key motivating factors was the PS3's library of games and the desire to upgrade from a PlayStation 2, which both received 62 percent of responses each. Connectivity was the next big issue--having friends with PS3s and wanting to play with them was the fifth most popular at 56 percent, while the console's other online capabilities was sixth with 50 percent. Interestingly, being able to play a specific, exclusive game did not rank highly as a motivating factor for purchase, landing in at the 10th spot with 12 percent of responses.

"This is especially interesting because the tagline for Sony’s recent marketing campaign, 'It only does everything,' touts the entertainment versatility of the PS3 even as it features specific high-profile games, including GOW III, in select ads," the Nielsen Wire blog stated. "Considering the data, it appears as though this marketing strategy complements consumer sentiment."

"Despite the fact that buying a specific game does not rank high on the list of reasons for acquiring a PS3, GOW III was the most popular game among those who mentioned that a particular title is a top five motivator of their console purchase. Across a list of 20 PS3 titles, including Heavy Rain, Call of Duty: Modern Warfare 2, Little Big Planet, and Gran Turismo 5, one-third (33 percent) of gamers indicate GOW III as their first choice."

For its part, Sony seems more than happy with the success of its recent marketing efforts. Peter Dille, senior vice president of marketing and the PlayStation Network for Sony Computer Entertainment America, recently said the reaction to "It Only Does Everything" had been "tremendous" with other territories asking Sony to take the marketing campaign around the world.

Discussion

257 comments
AdmiralBison
AdmiralBison

So it's true. The major reason why people bought a PS3 as a bluray player. Is it also true that's what it's mostly used for as well? Because I can attest to this.

brahady
brahady

Indeed, from where I live, people bought PS3 for its Blu-ray capabilities and not the games because they still can't be pirated. Whereas xbox360 games are _illegally_ cheap everywhere! The reason for me wanting PS3 is Harlequin Box GameStop's Assassin's Creed: Brotherhood CE! (don't like the Doctor, though) err.. no. that's one of many reasons. but, I.. stay with (Steam) PC games. :p It REALLY does everything.

ryurage
ryurage

It does do a mass amount of things. But as the old gripe goes, I'll Jump on the band wagon when they bring back the backwards compatibility. And in a slim version. I'd definitely snag that console at the original 499-599 price.

rolla020980
rolla020980

I almost bought a PS3 to use as a Blu-Ray player, but at this point a stand-alone was much cheaper. I own a 360,not because of what is better or worse, but when I bought it it was $299 and the PS3 was still $599. A few years later and I cannot justify buying another console. The PS3 exclusives look great, but there are just not enough of them that interest me enough to buy the system. If I find an amazing deal, I might jump on it.

linkspetdragon
linkspetdragon

As for my reason for buying a PS3...it was and wasn't b/c it played bluray. I wanted a PS3 because I hate not being able to play system-exclusive titles one way or the other (already had 360 at the time), but the better half wasn't about to let me buy anoter video game system. The blu-ray player (along with some deal wal-mart was having at the time) was actually what finally convinced her we should get one. So it wasn't the main reason I wanted a PS3, but it is absolutely the reason I ended up getting one.

linkspetdragon
linkspetdragon

@Varalys Nice. "I hate you fanboys, now watch while I go on a fanboy rant while still ranting about fanboys!" You gripe about people saying their system is better than yours, then proceed to spout reasons why your system is better than theirs. Here's the deal: If you don't like the fanboys, just don't respond to them. Most of us really don't care what system you use, some of us love each system individually and can get past the fanboying that goes on, you just don't see us post about it because...we. dont. care. Arguing with a fanboy over one system or the other is like arguing about religion. Nobody is going to change their mind because some guy on the internet argued with them about it. So you enjoy your 360 and if someone tries to crap on your parade...open an umbrella and keep on enjoying the parade.

Varalys
Varalys

You know people need to GROW UP. I am a 360 owner and thought about buying a PS3 as a 2nd system but with all the fanboys out there makes me hate it. As for which is better it is personal preference and mine is 360 yours may not be but it is not your place to tell me i am wrong. 360 games do run in full 1080p with hdmi as my elite did come with and i have one of those old HD DVD players and they work fine for the older movies and there was some good titles to come out on the format and you stream movies in HD with Zune, Netflix off the 360 dashboard (PS3 you need a disc to run netflix.....funny). So if you like Xbox 360 or PS3 then go enjoy them and quit acting like a 5yr old at school going mine is better than yours............oh and yes the 360 has the RRoD issue which microsoft does agree to fix for 3 yrs what about the yellow light for the PS3 you forget that.........

creepster32000
creepster32000

My reason is because after 2 games systems sony delivered very well an gave me exclusives that gave so much fun memories an wow'ing me with new gen graphics from the ps1 all the way till now an the exclusives are still better then microsoft has given

creepster32000
creepster32000

Complete propaganda. Gamespot i cant wait for ur microsoft contract to expire ur pure pieces of sell out S***

Autolycus
Autolycus

Seems pretty lame since blu-ray is bound to be replaced within 2 to 3 years.

Cabal23
Cabal23

Complete propaganda.

Jedilink109
Jedilink109

Haha, that's why I got it. :P I mean I could get a PS3 for the same price as a Bluray player so why wouldn't I get a PS3 so that I can still play videogames with it?

Glade_Gnarr
Glade_Gnarr

My #1 reason would be metal gear solid 4 and bluray my last one, too bad i can't afford 3 consoles.

Alkpaz
Alkpaz

I waited for the end of the format war to purchase a new console. That inevitably was the PS3. I do use my PS3 for movies, much like I did with my PS2 for DVDs. The free online play also was a consideration. The other factor was the graphical presentation of the games. Since I only own 5 PS3 and have only 20 PS2 games and over 800 or so PC games, I primarily use my PS3 for movies, and my PC for gaming. The negativity of the "RROD" by the X-box 360 hurt, as well as that nice large AC adapter (the largest, by far, I have ever seen). But they do have some games on that system that I would love to have, but alas, I know I will be more dedicated to my PC than to the 360 IF I had one.

daabulls23
daabulls23

Having Blu-ray wasn't my top reason for buying it, but it certainly didn't hurt, either.

Megavideogamer
Megavideogamer

I have never even watched a Blu-Ray movie on my Playstation 3 even though I have a small HD TV 19 inch. I got my PS3 & and the Television just for playing Videogames. So I guess that everyone else seems to have bought the PS3 for Blu-Ray movies? Sony could have just made a really cheap stand-alone Blu-Ray Disc Player. And won the Format war anyway. But Playstation 3 seemed to appeal to people who are not gamers.

Serious
Serious

This is no different than the PS2. Its major selling point was it was a dvd player. However, later so was the xbox so it wasn't a big deal. Now PS3 is not only a Blu ray player, its the only gaming console with Blu Ray player. So yes its a great selling point. I read many Xbox fan boys say that's all it does. Jealous much? Microsoft felt that having a HD player was just as important but backed the wrong pony with HD-DVD standalone player instead of integrating it into the Xbox 360.(Who knows with over 30 million Xbox 360 units sold it may have saved that format if they had)

Now the Xbox 360 is a game system that plays DVD and uses their limited space for storing games. a fact that as time passes will become more troublesome as games get bigger and demand more space. (3 disc game swap, anyone?) Sony learned long ago that media player go hand in hand with game systems. PSP/.UMD didn't work but it was the same formula. One that they will undoubtedly use with PS4 in about 5 more years. With the price now down to $299 and all of these sweet exclusive that keep coming why wouldn't you take advantage of that selling point. At the end of the day Sony doesn't care if you buy a PS3 to just surf the net, add print pictures to your wireless printer, and chat in playstation home on a rainy day. a sale is a sale

Decrate
Decrate

this article states the obvious.. why else would one buy a ps3?

Land-0-Funk
Land-0-Funk

My reason for buying was the b/w compatibility and then buying the new software..if they were worthy of playing. Blu-ray came after, but I only buy newly released ones or movies I had not yet bought in the DVD format.

hatieshorrer
hatieshorrer

@eternalcube I think you got it right. Say what you will about the PS3 exclusives but their best selling exclusive is Metal Gear Solid 4 that sold a little over 4 million. That isnt even close to Microsofts Halo series that consistently sales over 8 million per game and Nintendos 10 million salers.

Knutte79
Knutte79

[This message was deleted at the request of a moderator or administrator]

peanut-ass
peanut-ass

well blu ray is half the reason y i bought a ps3 the other half was for the games

MagicOneUp
MagicOneUp

a console with many trades but not good at anything. as a gaming device, its not very good at it. as a blu ray player, its not a very good one. i still don't seem to need one....

monson21502
monson21502

it will soon be a 3d ready blu ray player. that will help sells alot next year, i bet. will someone buy a new stand alone 3d blu ray player 250 bucks or just get a ps3 that will run 3d movies just as good for the same price?

MEGA--X
MEGA--X

@ leimeisei dude! ur awesome! xD btw let them enjoy Fable III and Splinter Cell cuz half of thier games are on PC for us :P

ghettalife
ghettalife

I've been gaming since the Nixon presidency and own pretty most every domestic console out there since then. I admit I initially bought the PS3 (40GB) primarily for the Blu-Ray feature & the free movies Sony was offering at the time but LOVE the machine. Don't care about BC (got several PS2's around), but REALLY don't love the forced update that removes features like Linux & cripples the machine if you don't accept. Just feel I should be able to retain features I paid for. It don't only does everything anymore..

Diddies
Diddies

@monson21502 Well the PS3 can actually handle 256 players. This is something the xbox coudln't handle and you know it. The processor couldn't process all the people at the same time. That is what the PS3 is known for besides the blu-ray is its amazing processors.

majere613
majere613

The large percentage of people wanting to 'upgrade' from a Ps2 is interesting- 62% this late in the generation. It seems to me that if the Slim had the robust software backwards-compatibility that my Phat has, more of those people would be likely to take the plunge.

smifnwesson
smifnwesson

I wish people would stop being fanboys and enjoy what they have. I own both systems and I will admit i bought my PS3 mainly as a BLU RAY player because it was the best BLU RAY player available for the price. I do prefer my xbox as my main system but when there are titles like Heavy rain and God of War 3 , I am happy that I do own one so I can enjoy the experience. So stop complaining about why you think your system is the best and enjoy all the GREAT games that are available for these systems.

barny0111
barny0111

I bought mine for GT5......HA!

Death_Knight9
Death_Knight9

My system is better than yours nope your wrong my ps3 beats any ps3 out there

edant79
edant79

...also, they work. No RROD after 10 minutes of play.

novak_mugatu
novak_mugatu

I think xbox fanboys are the worst: they're immature and their only argument is boring halo

Darth-Jonny
Darth-Jonny

[This message was deleted at the request of a moderator or administrator]

Darth-Jonny
Darth-Jonny

@p0p0d0m Xbox 360 games run on 1080p, even Eragon for Xbox 360 runs on 1080p. Xbox 360 also gives you hd cables out of the box to allow 1080i and you can upgrade to 1080p with hdmi. Ps3 gives you standard av cables out of the box

Hvac0120
Hvac0120

@monson21502 as mentioned by @jb9776, The PS3 manual provides step by step instructions for upgrading your hard drive. It's not hard and the quality of the hard drive depends on what manufacturer you choose and what price you decide to pay. Basically ANY 2.5" SATA hard drive will go in a PS3. [url=http://www.gamespot.com/users/Hvac0120/show_blog_entry.php?topic_id=m-100-25812476&tag=all-about%3Bblog3]My PS3 Hard Drive Upgrade Experience (Gamespot Blog)[/url] It is my understanding that the Xbox 360 uses 2.5" Hard Drives also. They are just placed inside a custom casing and cost significantly more because of the Xbox 360 branding, licensing, and manufacturing costs caused by the custom casing. There's nothing special about the 360 hard drive hardware.

jb9776
jb9776

@momson21502 are you serious? it tells you in the ps3 manual how exactly to install the hd, it takes about 5 minutes!!! and calling the hd cheap? the only thing cheap about them is price unlike the ones from ms. i don't usually post comments on here unless i read something totally absurd either by a ps3 fanboy or 360 fanboy and your comments are usually pro 360. and for what? say ms beats sony this generation what do you get? is microsoft going to send you a trophy? i only write this because i notice on almost every story i read you have a comment ripping everyone but microsoft. i would think you would be playing all those "great" games on 360 instead of posting absurd comments on here almost every day!!!

monson21502
monson21502

@Hvac0120, yeah you can use any cheap laptop hd. but ms uses ones built just for 360. so we dont have to install our games. that was just a cheap cop out by sony imo. besides not everyone knows how to install them or know what type of hd to get

p0p0d0m
p0p0d0m

just remember xbox fanboys that you have no games or movies that can go in 1080i and you cant even watch hd dvds unless you download(if you can, and if it takes less than a day.) also blu-ray is awesome because the discs hold alot more space than other ones. also xboxs dont have the power to run games like god of war and killzone and uncharted. and the only reason why the MAG graphics are terrible is because there are 256 players online in one game.

Hvac0120
Hvac0120

[quote="monson21502"]with blu ray sont should have been able to make mag and have it look as good as uncharted 2. but it ended up looking worse then warhawk[/quote] Really. You took 3 games from 3 completely different genres built by 3 separate development studios and did a direct comparison? And you tie it back into something that you think is wrong with the hardware in the PS3? Some developers have not used the PS3 to its advantages. Some developers are better in some areas than in others. MGS4 won tons of awards and GOTY on GameSpot, even with the installation annoyances. What's that say to the quality of the game? Installations are annoying, especially when they take 3-5 minutes to install and are found several times throughout the game (like in MGS4). However, Sony only provides the OPTION to install. The developers are the ones who implement the install. After you're done with the game you can always delete all of the files easily to save room. If you don't want to delete the files, then Sony has made the Hard Drive easily upgradeable to larger capacities. The upgrade is very cheap: [url=http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=2010150380%2050001306&name=Western%20Digital]2.5" Hard Drives - NewEgg[/url] [url=http://www.tigerdirect.com/applications/category/category_slc.asp?Recs=10&Nav=|c:2682|&Sort=4]2.5" Hard Drives - TigerDirect[/url]

monson21502
monson21502

@Diddies, xbox 360 uses dvd 9, not hd dvd.... and 360 could do any game the ps3 has... if they installed game data like almost every game for the ps3 does. i wouldnt mind uses 3 discs if i had to. did it alot in the past with ps1 and ps2. much rather disc swap then install 4.5 gigs onto my ps3 hard drive for mgs4 and just full up my hard drive with game data files taking away room i could use for psn games or demos. thats why i said ps3 doesnt have the guts. it doesnt have the right tech in it to do the things devs really want to do. with blu ray sont should have been able to make mag and have it look as good as uncharted 2. but it ended up looking worse then warhawk....

atopp399
atopp399

If I ever get a PS3 I will use the Blu-ray aspect to convince my wife but will secretly have bought it so I can play Final Fantasy XIII

MuffintopX
MuffintopX

This is kindof a DUH statistic. If you don't already own a PS3, games obviously aren't your priority. People who buy one at this stage of the game want that blu-ray player.

chronolzx
chronolzx

@playstation_dad i was only halfway joking about sony taking away the blu ray from the ps3. and what i meat was that they well somehow lockout the movie playback of blu ray via a firmware update so the ps3 would only be able to use the blu ray for games

Kravyn81
Kravyn81

:lol: Best commercials on TV today, hands down! :lol: I especially liked the GoWIII specific commercial with the girlfriend complaining that her boyfriend stopped listening to her because he's been playing GoWIII so much and Kevin Butler's response is classic! :lol:

Hvac0120
Hvac0120

Blu-Ray is a bonus feature for me. I am a gamer first and a movie-enthusiast second.I knew I was going to get a PS3, I just didn't know when I would have the money. I bought my PS3 is 2008 after the release of the 40GB model at $399. I got a $100 Walmart gift card with my purchase, so it was like getting it for $299. There are plenty of amazing games on the system. And don't believe all the "reports" that hear about PS3 versions of multiplatform games running like crap. That's just the internets causing a buzz. Most multiplatform games run great on the system and PS3 is my multiplatform game console of choice. Why? Because of FREE ONLINE MULTIPLAYER. I understand what you get with XBL and what you get with PSN and the differences between the 2. PS3 doesn't do everything and there are plenty of things to complain about. But there is more to enjoy than to complain about and it's comparable to the experience of owning an Xbox 360 (except I haven't had to send the PS3 in for warranty repairs 3 times). Blu-ray is a great edition to the PS3 and the system is one of the best players on the market. It's no wonder consumers use it as an excuse. Why not get the full game + movie experience in one machine for only slightly more than what you pay for a stand-alone player? _

sieg6529
sieg6529

unleash the fanboys! No, but seriously, I love my PS3 but several of my older coworkers have purchased on just for the BluRay capacity.