Blizzard, Ubisoft, and Capcom offer support after huge spike in YouTube copyright claims

[UPDATE] Publishers pledge to help those affected by recent surge of unexplained copyright claims; YouTube issues statement.

[UPDATE] Following the publication of this story, a YouTube representative provided a statement on the matter to GameSpot.

"We recently enabled Content ID scanning on channels identified as affiliates of [Multi Channel Networks]," the YouTube representative said. "This has resulted in new copyright claims for some users, based on policies set by the relevant content owners. As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid."

The original story is below.

Major publishers Blizzard, Ubisoft, Capcom, and Deep Silver have extended a helping hand to YouTube presenters this week after various producers reported a huge spike in copyright claims. This uptick in claims is believed to be the result of a new system that automatically detects content that is determined to be in breach of copyright.

Various YouTubers reported a huge spike in copyright claims from their walkthrough and Let's Play videos this week. Enough strikes can mean a channel will be shut down, bringing to an end an opportunity to monetize content through the Google-owned video site.

The four major publishers offered help to users facing the copyright claims. Blizzard wrote through the Diablo Twitter channel, "If you're a YouTuber and are receiving content matches with the new changes, please be sure to contest them so we can quickly approve them. We are working on a long term solution, but that is the quickest way to solve issues immediately."

Meanwhile, Capcom said, "YouTubers: Pls let us know if you've had videos flagged today. These may be illegitimate flags not instigated by us. We are investigating." Deep Silver international community manager Maurice Tan wrote, "If you are a YouTuber & get copyright claims on a walkthrough/LP of Deep Silver games, let me know. Especially if the claim is not from us."

Internet entertainment network Machinima also was apparently unaware of the any new YouTube policies regarding copyrighted material. "I share your frustration. Had we been informed, you would have heard. Got your backs and will be on the grind until it's resolved =)," a Machinima representative said on Twitter.

Lastly, Ubisoft issued the following statement on the matter.

"If you happen to be hit with claims on any of your Ubisoft content, it may be that some of the audio is being auto-matched against the music cataloge on our digital stores - it might show up as being claimed by our distributor 'idol'. In such cases please take the following steps and we can get it cleared for you.

  • 1. Leave the video live for now.

  • 2. Send us the URL of the affected video and let us know who flagged it.

  • 3. We'll get it cleared hopefully same day."

Walkthrough and Let's Play videos are somewhat problematic from a copyright perspective, as the presenters do not in fact own the content they are promoting. The presenters behind some of the most popular channels, who can earn thousands of dollars per month through advertising, claim that their videos fall under the fair use doctrine.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

217 comments
3D3
3D3

So sad, nice to see companies trying to help though.

IIBlackknightII
IIBlackknightII

Glad to see, there are some game companies to assist with regards to this matter.. . 8)

BlazingSpeed
BlazingSpeed

What's the best youtube alternative out there?

SnuffDaddyNZ
SnuffDaddyNZ

Earlier on this year I had the automatic detection system pick up something on a PRIVATE video I had on the site.  A PRIVATE video.

renerak
renerak

We need a better service than youtube or all the good channels should make their on websites.

mischiefmeerkat
mischiefmeerkat

Youtube is a dead husk, devoured by the voracious cancer of Google.

It's ironic that it all started 15 years ago as a project by a couple of ambitious college students. Now they control the friggin world and are some multi billion dollar entity "acquiring" everything

Vambran
Vambran

so whats going on? Is You-Tube going after people who post reviews of games and such?

foojam
foojam

Why are you even on this site guys? The same applies to me too. I am out of this messy site, i was just carried away.

uchihasilver
uchihasilver

so basically google made an automated flagging system so they can cut costs firing the people who did this job and its backfired >.> . . . Business as usual

Sanguis_Malus
Sanguis_Malus

There are many enthusiasts on YouTube putting out fantastic videos because they are passionate about the games, they are not all making big money. Don't ever make the mistake of thinking that Google are primarily a search engine or that they operate YouTube for the viewers entertainment. Google are scum, Its all about gathering as much Information as possible about each and every user. This Information covers everything about you, and I do mean everything, shopping habits, political stance, sexuality etc, etc. This Information Is worth money and could have dire consequences In the future.

Just look at Google+, Information gathering and consolidating for marketing at Its extreme. Its getting more and more Orwellian every year and unless you accept Google+ then you cannot comment on user videos. I stopped using Google search engine a few years back, I prefer not to be tracked because I should have that right. They are obviously Intent on ruining YouTube as well.

HonorOfGod
HonorOfGod

To be honest I can't stand the lets players on youtube and the people who do gaming news channels and depend on the news we get on news websites to get hits and money from material they did not create. The only ones I like are the people who simply make a video on their webcam or mic talking about a subject and expressing their opinion or sharing a list of favorite games ext but all these lets players care is about money just hear them they are always telling the viewer to RATE, COMMENT AND SUB... uh NO!! 


If youtube is going to let people post lets play I don't believe they should let them be partner because its not original material and even twitch should not pay them a dime.

bendall01
bendall01

*knock knock knock* , fred, fred, fred....are you napping"....fred?

Pupchu
Pupchu

YouTube is not the fun it used to be anymore... at least not for the people who make VG videos...

Daniel6792
Daniel6792

This is BS! 


They don't even have the decentisy to give us a normal video that is not trying to make fun of something. 

First Plus and now this! 


I don't care anymore i am looking for an alternative this has been taken over by the music industry, so fuck youtube. 

glenn2709
glenn2709

Not sure where Google is heading with their recent changes with Youtube. I refuse to use Google+ and that has already rendered me unable to comment on videos, which is bs to be honest.

simo_tmm
simo_tmm

If the publishers are ok with the copyrights then what's google's problem? They don't want to pay youtubers or what? I don't get it. 

KanameGaming
KanameGaming

Games companies that put id claims on small and big channels are stupid. Those people do so much free advertising for them showing off their game. And besides they don't lose any money off it. and channels don't make money off their game. They make it through the ads. Companies need to realise that putting Copyright infringement on people videos is going to hurt them in sales of games because people wont even get to see to see the game play because the video is down. It'll hurt them in the sales. Look at Indie developers they want people to show off their game, that's how they make money. That's how Minecraft became what it is today. But Companies these day are just so pathetic these days.

Morphine_OD
Morphine_OD

Google now is at it's worst, I had to remove my Google+ personal info, because now youtube.com FORCES me to use it.

Alf
Alf

I remember when google was cool

dpclark
dpclark

Where's elegantspock when we need him?

con47
con47

Go fuck yourself Google.

Iffy350
Iffy350

I watched that video. My IQ dropped by two points. I think I am going to go lie down for a while.

BenderUnit22
BenderUnit22

And we thought the whole Google+ comments disaster was bad. You can't help but think some complete idiots are running their business as of late, penalizing their partners who provide them with their ad-revenue.

SoraPR
SoraPR

I like that video *O* where is part 2? Fred....where is part 2?

Iffy350
Iffy350

*slow clap* good job google

toshineon
toshineon

 "As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid."

So basically, they don't give a shit and do not care whatsoever. What a total fuck up.

SipahSalar
SipahSalar

@BlazingSpeed Alot of alternatives, but not alot of content there. We will  have to wait for a big company with a huge warchest to open a good alternative.

Red_hot_smasher
Red_hot_smasher

@SnuffDaddyNZIn Soviet America, YouTube watches YOU.

nl_skipper
nl_skipper

@mischiefmeerkat  How much of a role do the guys who created google and youtube actually have in the process at this point?  Seems likely they would have sold the majority of their business shares and at this point just collect their paychecks, are they even on the board of directors or whatever equivalent these companies have?

mastermetal777
mastermetal777

@VambranIt's an automatic system that finds copyrighted material in videos and flags it, even if it's a small clip. Sometimes it's on behalf of companies that don't even have any rights to the content in the video to begin with.
 And all this was done without the game publisher's consent or knowledge.

MAGIC-KINECT
MAGIC-KINECT

@Sanguis_Malus   *Googles Sanguis_Malus*   Single white male, mid 30s, top 3 searches= torture p0rn, anal gummy bears and Cookie Clicker.  BFF with maniacalpoet.  Drives a Dodge Stratus. Visa card # 2354 7309 8121 ****   Pretends to be a member of the "PC Master Race", but in reality is hooked on OUYA and Temple Run Oz. 

renerak
renerak

@Sanguis_Malus And they are so full of googlyness, the googly stuff from "the internship".

UFOLoche
UFOLoche

@HonorOfGod Hey hey, turns out fair use isn't a thing, thanks Honor!


...Oh wait, it still is and you're talking out your ass.  The job of being an entertainer has been a thing for YEARS.  PLEASE tell me what's so different when it's a guy talking over a video game VS two guys talking over a movie, or a review on a site about a book, or..well, you get the idea..at least, I hope you do.


I agree with Uchiha, please grow up.

uchihasilver
uchihasilver

@HonorOfGodthey provide entertainment for a lot of people so please grow up you may have an opinion but there is no need to act as if yours is the one and only way -_-

Crossel777
Crossel777

@KanameGaming  

 I don't think it's the game companies that are doing this.  It's the automated copyright claim system google/youtube has put into play.  Basically a fuckin robot is flagging peoples videos.     Not sure why they have done this.  I'd imagine they're just covering their tracks just in case they do get sued in the future.  

nl_skipper
nl_skipper


@con47  Seriously if this isn't changed very soon it's goobye chrome and google, hello bing and firefox.

AuronAXE
AuronAXE

@nl_skipper @mischiefmeerkat  Larry Page is the CEO of Google to this day, and while Sergey Brin doesn't have that title, both are heavily involved in the Google Glass and Driverless Car projects, along with Google.org, a philanthropic portion of Google which invests in the alternative energy industry to find wider sources of renewable energy. Together they own approximately 16% of Google's stock.


The funny thing to me is that Google's motto since the late 90's has been "Don't be evil". They're not necessarily evil, but they're certainly having a lot more trouble keeping in line with that motto these days.

Sanguis_Malus
Sanguis_Malus

@MAGIC-KINECT@Sanguis_Malus

But your a pedophile who also practices bestiality and necrophilia. An Insecure gobshite with nothing Intelligent to say. You also have an large phallus on your forehead, jog on troll.

uchihasilver
uchihasilver

@Crossel777@KanameGamingvery few actual game companies flag people only one ive heard of recently is the TotalBiscuit one where he said a game was bad so the developer filed a claim regardless of them allowing him to do a video on it =/

hikaruai
hikaruai

@nl_skipper@con47 firefox has always been better than chrome and duckduckgo is way better than google...google sucks

Vambran
Vambran

@uchihasilver@Crossel777@KanameGaming 

In the past i only heard of Player mods (3D chrono trigger ) and fan films ( God Awful Final fantasy 7 film ) being banned. Now it looks like they are going after speed runners or game reviewers.