Blizzard files trademark application for "Cute But Deadly"

Application covers everything from milk bottle caps to socks.

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World of Warcraft and Diablo studio Blizzard Entertainment has filed a trademark application with the United States Patent & Trademark Office (USPTO) for "Cute But Deadly."

The application covers a range of goods and services, including milk bottle caps, socks, t-shirts, papercraft, and action figures, among other things.

"Cute But Deadly" is not likely the name of a new Blizzard Entertainment game, as the application does not mention video games in any capacity.

A Blizzard Entertainment representative was not immediately available to comment on how it plans to use the trademark.

The next new release from Blizzard Entertainment will be the PlayStation 3 and Xbox 360 versions of Diablo III, which are set to launch on September 3. Next-generation versions will follow in 2014, according to a recent report.

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Discussion

63 comments
LWLeviathon
LWLeviathon

The names for the figures that they showed at Comic Con.

Justforvisit
Justforvisit

Blizzard, how about you try this instead:

"Rich but Stupid"

minty_cbo
minty_cbo

"  "Cute But Deadly" is not likely the name of a new Blizzard Entertainment game, as the application does not mention video games in any capacity. "

Hurry.. someone make the game,,, "Cute but deadly" and make it out of Blizzard-like characters...and make it a spoof of all 3 ip's some of activision's others......
make it extra funny/cheesy...
Cute But Deadly : Tony Hawk's World of Diablo 3 Craft of Duty
(I know only the cute but deadly part would fly...but it is all about the lulz right?)

Jjinne
Jjinne

When they saw how much money could be made after copying pokemon, they realized  children are the only ones stupid enough to buy into their product lines any more. It'll be interesting to see how many more millions of players quit their games after the next 6 month block of subs runs out.

LesserAngel
LesserAngel

Proof that Blizzard is losing it's relevance in the video game industry.

northArrow
northArrow

Is Blizzard even a game company anymore?

soulfulDAGGER
soulfulDAGGER

Wait. Wha? Surely this is a clue for Titan, right? I hope not.

MatrixGamer78
MatrixGamer78

How long Blizzard would survive with 3 IP's only??? Soon Blizzard will be dead as they didn't create any new IP from last two decades.

jessie82
jessie82

chainsaw lollipop  or w.e comes to mind..

wexorian
wexorian

Mix words maybe there's something there ....... Nope

aovannor
aovannor

Blizzard know that tapping the young uns is the key to success.. because all us oldies are getting wise to everyone's bullshit.

Mega_Skrull
Mega_Skrull

Milk bottlecaps? Heehee, Ubisoft would love those for Assassin's Creed...

Ok, I know where the exit is.

FlawlessGoBot
FlawlessGoBot

This is what happens when you mix alcohol with trademark applications. 

Erebus
Erebus

Hmmm.... that's hot

commanderxp90
commanderxp90

Please trademark it for "Here Free Games are!"

msfan1289
msfan1289

im going to trademark Boats before Disney dose. ( Cars, Planes get it)

jyml8582
jyml8582

In that case, I'm going to trademark "Biatch Wanna Sex You Down" for no particular raisin.

LuigiisTeepee
LuigiisTeepee

Probably jumping on this phrase before Wildstar can use it for their new race.

Dorimant
Dorimant

This sounds akin to Disney's stunt with attempting to trademark 'Día de los Muertos'. Completely out of left field and just plain weird...

AshTrai
AshTrai

Is it even possible to trademark a well used saying like that? 

leimonides
leimonides

Fucking Ridiculous. This is WAY to generic to be trademarked (never mind the fact that, as stated below, no phrase should be trademarked without some seriously good reasoning behind it - and definitely not one so damn generic.) Question: is "May the Force be with you" trademarked? That would have a better ground for trademarking than this "cute" phrase.

Saketume
Saketume

obvious fart joke 

Why blizzard? Expecting to release more crap?

Juon408
Juon408

Oh, they'll lose. I doubt they own any of those chick shirts with the phrase on it.

CatAtomic999
CatAtomic999

This is the tagline for their next game, a lighthearted dating simulator about a young romeo with AIDS.

Barrakas21
Barrakas21

Fucking blizz. shove that mercandise up your ass fucking milkers.

PCsama
PCsama

i don't know what to say now..pass

NeverMore0
NeverMore0

I didn't know Blizzard was making merchandise about my ex-girlfriend...

KiLLLeR150
KiLLLeR150

Sounds more like Activision, less like Blizzard. The last real part of Blizzard either died when they got bought, or will die when StarCraft II: Legacy of the Void is released.

Grenadeh
Grenadeh

@MatrixGamer78 Blizzard has only ever had 3 ips. Warcraft, Starcraft, Diablo. Lost Vikings and other things were always temporary.

_el_Greco_
_el_Greco_

@aovannor Though we can't know for sure, it does seem like that's what they're trying to do...  And if that's the case, then it's pretty sad.  It's the eleventh hour and Blizzard definitely needs to make a come-back.  I refuse to believe that this developer has forgotten or doesn't care about its old fanbase.  But every year they just seem to give me another reason to think that way.

Kisalon
Kisalon

@_el_Greco_ seem very likely that it has something to do with that book yes.

Kisalon
Kisalon

@leimonides Totally agree with you. May the force be with you my young one.

Kisalon
Kisalon

@KiLLLeR150 Havnt really heard Activision trademarking anything "stupid" or doing anything stupidish... Blizzard on the other hand...

Mega_Skrull
Mega_Skrull

@jessie82 @Mega_Skrull Aw, allow me to politely disagree. I love FO3 and New Vegas, and I can't possibly consider it milking with the time they take to release them