World of Warcraft and Diablo studio Blizzard Entertainment has filed a trademark application with the United States Patent & Trademark Office (USPTO) for "Cute But Deadly."
The application covers a range of goods and services, including milk bottle caps, socks, t-shirts, papercraft, and action figures, among other things.
"Cute But Deadly" is not likely the name of a new Blizzard Entertainment game, as the application does not mention video games in any capacity.
A Blizzard Entertainment representative was not immediately available to comment on how it plans to use the trademark.
The next new release from Blizzard Entertainment will be the PlayStation 3 and Xbox 360 versions of Diablo III, which are set to launch on September 3. Next-generation versions will follow in 2014, according to a recent report.