Blizzard donates $800,000 to Make-A-Wish

Studio gives 50% of total sales of $10 in-game World of Warcraft pet to foundation serving children with life-threatening diseases.

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The Make-A-Wish Foundation, a nonprofit organization that grants all sorts of "wishes" to children with life-threatening medical issues, has received a hefty donation from Blizzard Entertainment. This week, the foundation said that the studio behind the Warcraft, Starcraft, and Diablo franchises raised $800,000 for its coffers.

According to the statement, Blizzard raised the money through sales of an in-game pet for World of Warcraft, its massively multiplayer online role-playing game with some 12 million subscribers worldwide. Specifically, Blizzard has donated 50 percent of sales for the $10 Moonkin Hatchling pet between November and December 2010.

Blizzard quests for charity.

Additionally, Blizzard welcomed two Make-A-Wish kids to its Irvine, California, development fortress on April 29, which has been dubbed by the foundation as "World Wish Day." The two kids and their parents were given an "exclusive learning experience" with the World of Warcraft development team, which included seeing how the game is made.

This isn't the first time Blizzard has donated to the Make-A-Wish Foundation. Last February, Blizzard donated $1.1 million to the foundation and welcomed 15 kids to its studio for a deeper look at World of Warcraft.

Blizzard is also involved in charitable works for the Japanese earthquake and tsunami relief effort. From now until July 31, gamers can purchase a $10 Cenarion Hatchling World of Warcraft pet and see 100 percent of the proceeds go to the American Red Cross' efforts.

Discussion

53 comments
Zv2112
Zv2112

@Jaga_Telesin The real question is, does it matter? I, for one, am glad that Blizzard is trying to get more subscribers. That is their purpose and that of every gaming company, and rightly so. That they manage to do that while still doing a good deed is even better for them. You rarely see a big company donating to charities, much less a gaming company. Think about Mojang for example. They've made millions, they could very well have donated a couple million to some charity and not suffer at all. But they haven't. The only reason people don't complain about them, is that they didn't even try, like Blizzard did. To be honest, Blizzard should just pocket the money. They worked for it, and if they're going to get criticism for trying to give it away, then they shouldn't even bother with it.

Jaga_Telesin
Jaga_Telesin

Let's review: 1) Blizzard designs new pet for sale to subscribers ($20k rough cost) 2) Blizzard sells 1.6 mil worth of these pets to subscribers 3) Blizzard donates 50% of sales to Make-A-Wish 4) Blizzard pockets net difference of $780,000 as profit Was it a good deed? Absolutely. Did it hurt Blizzard's bottom line as a result? Hell no. Blizzard made out very well, and bought advertising on the cheap at the same time. The real question: do people still think it was done as a 100% charitable act, when the truth is quite different? Hmm...

liam82517
liam82517

@VodkaDranker If you say so.

VodkaDranker
VodkaDranker

@liam82517 What? You think donating 800K$ is cheap? Just because Blizzard has alot of money doesnt mean they are entitled to donate anything at all. You should just be happy that they have donated something. Such ignorance.

liam82517
liam82517

considering how much cash that game generates thats pretty cheap.

ManiacKawaii
ManiacKawaii

Blizzard - company with heart I salute them

T-_-K
T-_-K

it's good to see there are people who thinks about others in need, especially in this milking market of video games.

Exia2004
Exia2004

[This message was deleted at the request of a moderator or administrator]

ryandfa
ryandfa

thats awesome, I still hate WOW thought. I guess if charities can gain from people loosing vast chunk of reality, then thanks is in order for the hords of players.

soheil711
soheil711

Good job ..but do not care just give me Warcraft 4 =)

Dimebag_Darrell
Dimebag_Darrell

I'm suprised the article didn't mention Ezra Chatterton. Most WoW players know about him. It's almost required to mention him if you talk about Blizz and thier work with Make-A-Wish nowadays, mainly because it's such an awesome story. http://www.wowwiki.com/Ezra_Chatterton

Crimsader
Crimsader

@RussianRAGE - Because if they help the kids, they are guaranteed some new World of Warcraft subscribers.

alex_1889
alex_1889

I guess Activision kept its 50% for itself.

RussianRAGE
RussianRAGE

Why bother. They're going to die anyway.

servb0ts
servb0ts

looks like Blizzards Final Atonement for millions that got addicted to their WoW.

AZE160
AZE160

Man this kind of generosity is what lightens people sense and love for all community, screw Activision. THUMPS UP for Blizzard!

drokmore
drokmore

Well thats a nice thing. Of course the other 50% went into Koticks back pocket. But that .... aside, its great to see successful companies giving back. That 800K will seriously impact many peoples lives.

Exia2004
Exia2004

800k is a lot GREAT JOB BLIZZARD

killakomando
killakomando

Not to be a pessimist, but I'm pretty sure this is just a tax write off. This company makes alot of money, and would be taxed heavily. I mean its awesome they did it, (Yay for not dying children) looking past the surface, it looks like buisiness as usual.

BloodMist
BloodMist

I went ahead and just said to myself "why not" and bought a cenarion hatchling.Not only is it going to a good cause, but it will look neat when I'm riding my cenarion war hippogryph around.

blackhamachi
blackhamachi

way to go blizzard :D....now better get finish with diablo :S

Flint247
Flint247

It's always good to give. :)

XeonForce
XeonForce

One of the better articles I've read after all the recent doom and gloom about game sales expectations and lawsuits over network security. Good on Blizzard and GameSpot!

Evenios
Evenios

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

smoke_dog_4ever
smoke_dog_4ever

Glad to hear Blizzard is doing as much as they are. I think it's great when companies can afford to give back to local or global communities. You can only do so much will billions and billions of dollars in revenue, why not use it to noble ends like how Blizzard is doing here :)

BAD-C0MPANY
BAD-C0MPANY

Blizzard, please leave Activision. Now.

Evenios
Evenios

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

Evenios
Evenios

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

S2333
S2333

It's hard to believe this company has a partnership with Activision.

Cloud_strife_15
Cloud_strife_15

Blizzard is very classy, my hats off to you guys and I hope you continue to be a stellar example to all other gaming companies.

Rayzakk
Rayzakk

Just imagine how much money they could cut off subscriptions and the prices of their games if they can donate this much.

vega13mv
vega13mv

i've seen loads of the new pets for tsunami relief on WoW, it really is an effective way to get people to donate, hats off to blizzard

MuffintopX
MuffintopX

WoW is literally a license to print money. A pet to them is nothing to get done, sell them for $10 bucks for a charitable cause, keep half. They kept $800 thousand dollars off a PET! They are geniuses..

00Joseph00
00Joseph00

>>Prometheus. Disregard people who give you negative feedback for communicating. It is good to ask questions and think. If only some people actually communicated, thought, and empathized before they did things.

rktPYZQShWz
rktPYZQShWz

Blizzard is a very respectable company, whether you love their products or hate them they care about their community and helping others.

Prometheus
Prometheus

I'm torn on this. I commend Blizzard for their donation, but shouldn't that money be better spent actually saving lives by financing life-saving procedures instead of fulfilling wishes?

HT89488
HT89488

WoW, some good news for a change. I always wanted to get involved with Wow, but I saw the Southpark episode "World of Warcraft", I would be afraid of that happening to me.

svdbygrce02
svdbygrce02

Let's channel some of this positive energy over to the PSN outage article peanut gallery. Hats off to Blizzard!

megakick
megakick

this is one way to get a headline and do some good.

BTroxell
BTroxell

I am sure people will end up mentioning how small that amount is compared to their net profit; but remember, Blizzard could have easily donated nothing.

snakes2solid
snakes2solid

that it truely wonderful!!!..showing much love!!!!

DragonRift
DragonRift

I don't know what makes me smile more: Blizzard showing its wonderful generosity to people in need by sharing the wealth, or the fact that Activision's name is nowhere to be mentioned in this article.

JimmyCos
JimmyCos

Never forget Ezra Chatterton, the world-first receptor of the ashes of al'ar mount (the phoenix), he also created a tauren character with his voice and an epic crossbow, thanks to make-a-wish. He died in 2008.

xxKai
xxKai

I agree with president_bush ... well... the one down there VVVV