Blizzard confirms in-game World of Warcraft store

Developer reveals further microtransactions coming to aging MMO first in Asian regions; studio "still pretty early in the exploration process."

by

Blizzard Entertainment has confirmed further microtransactions are coming to World of Warcraft via an all-new in-game store.

Community manager Bashiok said in the game's forums that Blizzard is "still pretty early in the exploration process" and that first tests will take place in Asian regions before spreading to other countries.

The new in-game store's ambition, Bashiok said, is to simplify and expedite the purchasing process that already exists for World of Warcraft.

"For players who are already interested in the in-game items we offer, such as Pet Store pets and mounts, the benefits of an in-game store are pretty clear," he said. "We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that's our long-term goal for the system, though there's quite a bit of work involved in retrofitting those existing items into the new system."

First tests of the in-game store will take place in Asian regions with new kinds of items, including an experience buff (to assist with leveling) and an alternate way to acquire Lesser Charms of Good Fortune.

"We've had a lot of requests from players in different regions for convenience-oriented items such as these, and as with other new ideas we’ve introduced as WoW has evolved--including Pet Store pets, mounts, and more--your feedback plays a hugely important part in determining what we add to the game," he said.

"Ultimately it’s still too early in the process to make any final determinations about our plans, but in the meantime, we hope you'll check out the in-game store once it’s implemented on the PTR and let us know what you think."

Blizzard first revealed it was exploring microtransactions for World of Warcraft last week, after players discovered the Enduring Elixir of Wisdom on the game's Public Test Realm.

World of Warcraft will mark its ninth anniversary this November. The game's subscriber base has fallen to 8.3 million, but it is still the top subscription-based MMO on the market.

During a financial call in May, Activision Blizzard CEO Bobby Kotick said the environment surrounding online games has become increasingly competitive. To addresses this, the executive said the company plans to release new content more frequently to keep gamers playing and to make it easier for lapsed players to return to the game.

World of Warcraft's most recent major expansion was September's Mists of Pandaria. No new add-ons have been announced.

Discussion

174 comments
Kisalon
Kisalon

Hell yeah more money for Blizzard! They sure do know how to milk their shit.

MatrixGamer78
MatrixGamer78

2014 willbe the last year of WoW. i dont find any game alive since wow debt.

novak2k6
novak2k6

damn it's been 9 years?!?! I remember first starting out... how time flies

genjuroT
genjuroT

Yo dawg, I heard you like paying when you're paying. No but seriously I don't care as long as the game goes F2P at some point. I always wanted to try WoW, but there are just so many F2P games that have my attention.

MoreThot
MoreThot

Why is there so much hate going around? This time comes for every MMO. They die out so new ones can be brought in. Quit crying about Blizzard doing what pretty much EVERY SINGLE company that has made a MMO since WoW has done from release. If you think you could do better then speak up, otherwise shut the fuck up and quit criticizing a business move for a BUSINESS. 


almanrawx
almanrawx

pathetic money hungry scumbags!!!

Morgueson
Morgueson

I'm all for suppoorting that game, so good idea.

To all the stupid haters: they are offering a service, you have the choice to buy it or not. YOU AREN'T FORCED TO BUY IT!!!! 

Plus, its only for the asian market. F2Ps are the only thing working there. Not because half the US doesn't want microtransactions that they won't implement it somewhere else.

I hope theres a lot of mounts in it!

alpha_unit97
alpha_unit97

This game has to be the biggest hub of ignorant gamers in the world. Blizzard can get as much money as they want from their customers and they'll barely notice.

ruisan101
ruisan101

Blizzard trying to get their last minute cash in before this game dies off and turns F2p.

acelogan1989
acelogan1989

i still remember when wow fanboys bashing GW2 and swtor because it had in game store even though it just a cosmetic . . . and now their precious game will get it too . . please enjoy your $15 + microtransactions . . .  >.<

nurnberg
nurnberg

Blizzard has officially jumped the shark.

fredwv
fredwv

Tells you just how much WoW has fallen from its peak that it has to resort to this.  

Mega_Loser
Mega_Loser

can everyone access the in-game store or only the subscribers?

oh, wait..

xeoneex66
xeoneex66

THE GIANT HATH FINALLY FALLEN.  Now maybe MMO devs wont be so scared shitless to create a ground breaking MMO that surpases WoW.  Chickenshits... I swear people need to get over their fear of failure in the MMO market.

offspring94
offspring94

remember that time when blizzard wasn't making enough money?  (I don't.)

bj91x
bj91x

Remember when mounts were all obtained from the game? Now we have some mounts where players have to pay real money. But it's OK. These are optional and ignorant gamers support this.

Months later...

Hey guys, we saw that the ignorant gamers love bending over for us so now, we're going to be selling XP for money. But it's OK. These are optional and ignorant gamers support this.

Months later...

We love money. The ignorant gamers keep supporting our bad decisions without realizing that all these are tests to see how far we can push our greed. Now, you have to pay money in order to be able to raid. But it's OK. These are optional and ignorant gamers support this.

Months later...

Now, we're making you pay to unlock leveling zones, max level, dungeons, auction house, skills, professions, guilds, etc. Some ignorant gamers are finally realizing the consequences of their actions and now, our subscription is down to 500k. But it's OK. There are still some ignorant gamers and we're going to increase subscription fees to $50 a month to compensate.

Richard841
Richard841

Everything Blizzard does with WoW is destroying the game, this game used to be soo good back in the day and now its a shadow of its former self. Everything that made the game interesting and compelling has been removed. Vanilla WoW for the win.

aovannor
aovannor

Hopefully this mean FTP is on the horizon. I like playing WoW now and then.. but I ain't paying a sub for it anymore when there's games like Rift offering almost the same thing for nothing.

If it's not going FTP then it's a fucking disgrace... and, sadly, Blizzard will literally make millions from it.

wexorian
wexorian

Playng wow and will play 13 euro is not much for me in month, But fucking sake this is Quite Idiotic way to throw money.

krystyla
krystyla

WoW community is about the worst I have ever been part of. Spammers and trollers in chat ninjas in dungeons. The first week of MoP other players brought me to the brink of sanity tanks need on everything healers need on everything I had a run with a druid who needed on strenght agility and intelligence. A tank needed on an item I havnt come upon again to this day and when I complained about it I got ignored and told I had to deal with it by my partymembers. I know I cant proof but I rly do play fair in loot distribution return greeded items dont need on something for petty cash so I felt pretty down gearing up for raids

Mr_BillGates
Mr_BillGates

MMO continues to strengthen its domination in "Worst Genre in Gaming" title.

subyman
subyman

Ugh, pay-to-level faster.  Yuck.  Looks like I will never be going back.  I skipped Pandera and haven't even thought about it since Cataclysm.  

Ofthingsmanmade
Ofthingsmanmade

Looks like WoW is trying to self-destruct. I know I'm probably wrong, but everytime I see an MMO go free-to-play, or to microtransactions, I immediately think they're getting desperate. Blizzard must be going nuts because they're not making AS MUCH bank as they used to.  

Jonathan Howard
Author of Of Things Man Made

VexxRed
VexxRed

People still play this game?

fiendless7
fiendless7

FINALLY! the death of WoW, caused by none other than, WoW!

Uangry
Uangry

It would be fine if they stopped charging a subscription but this is just greedy...

MoreThot
MoreThot

@almanrawx Because if someone came up to you with a solid plan for you to make more money than you are now you would pass that up right? Damn Blizzard for wanting to make more money and for their employees to be able to provide for their families... DAMN THEM ALL!!!

10drxtc
10drxtc

@Morgueson If the item gives you an in game advantage (which so far it doesn't) then you ARE FORCED TO BUY IT!! or fall behind unable to compete..

almanrawx
almanrawx

@Morgueson and you will be one of these douchebag wow players who will spend all of his money on the store u make me LOL alot sir!!

frylock1987
frylock1987

@Morgueson  

So? Just because its starting in Asia doesn't mean its not going to find its way into the game completely if it does well and generates revenue. 

Let it go man. WoW is just garbage right now. It died the day cata was released.

orthodox1976
orthodox1976

@Richard841 Yeah! Vanilla was SO GOOD. I stopped playing right when the first expansion released. I can't believe how long ago that was.

Vanilla is still one of my favourite game experiences of all time. Ah, I miss that MAGE. :)

The forests at night in that game... I loved that art style so much.

I will be watching for Blizzard's next MMO, for sure.

VeeArSick
VeeArSick

A lot of people think Vanilla was the best. I, however, remain to think that WOTLK times were the best. I thought the lore, quests, and new areas were the best. The Dungeons and Raids were the best designed I've played in any game. The PvP, well, what can I say. It wasn't great, but at least it wasn't dominated by over-powered healing. 

lo_crow98
lo_crow98

@Richard841  

I think why vanilla WoW is remembered as the best time is because it was new then.  Things like no BGs, 15 minute graveyard runs, 2 raids, months of grinding for a mount, etc are not things I remember fondly.

NikIvRu
NikIvRu

@Mr_BillGates Oh come on! Dont insult entire genre because of a single game.There are many good MMOs (GW2 for example).

And also - do you think that MMOs are worse than simulators?!? Oh I can see how its way more fun to drive a virtual bus, rather than taking a raid with large group or simply leveling with friends.

lo_crow98
lo_crow98

@subyman 

That's a shame, dude, you oughta give MoP a try.  I personally don't like the theme of the expack, but there is a  lot of content; more to do in MoP than any other expansion.

As for the level faster item, there is already a boa object in-game atm that grants 300% exp gain until level 84.  The cash shop item only works past level 85.  My friend went from 85 to 90 in a few hours.

_el_Greco_
_el_Greco_

@VexxRed  Some still do, though the game is not as thrilling as it once used to be...  Nice profile picture by the way : )

aovannor
aovannor

@fiendless7 Doubtful. Even if they lost half of their subscribers to this they'd still make more than twice as much money from all the geeky rich kids that play.

lo_crow98
lo_crow98

@Uangry 

Companies want to make money, I think a cosmetic only shop is ok in games.  Doesn't hurt the players and gives the company more resources.

10drxtc
10drxtc

@MoreThot @almanrawx Except the money only goes to top 1% and not the employees supporting families..Just as 1 glaring example of billionaires paying low wages while shipping our jobs to China is Wal-Mart.

krystyla
krystyla

@MoreThot @almanrawx Ingame stores are for f2p games. Potions for XP increase will be unfair come next expansion as those willing to pay reach endgame faster can start PVP gearing first etc.

krystyla
krystyla

@lo_crow98 MoP more like mists of grindfest... oh new patch lets add yet another faction and new dailies

Triton
Triton

@krystyla @MoreThot @almanrawx  

It allows those with jobs and a life to buy stuff to catch up with the folks that don't work and play the game 12 hours a day.  Its a fine balance.

UmaSama
UmaSama

@krystyla @lo_crow98 

At first I really liked MoP, untill they went overboard with the daillies.

I stopped playing in King of Thunder and I don't see myself coming back.

Also I took me almost a week to get from 85 (fully geared from 4.3) to 90, and now you can frakking PAY to do it in a "few hours"...so sad.