Blizzard, AMD forge graphics-card deal

GPU maker teams with so-cold-it's-hot outfit on development partnership; unspecified catalog games bundled with all new ATI products.

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The graphics-chip wars have always raged hotter than a fully charged silicon wafer, and today AMD launched its latest volley to combat the growing dominance of Nvidia's GTX 280 top-end card. That bombshell took the form of the ATI Radeon HD 4870 X2, a $549 top-of-the-line card that packs 2.4 teraflops of processing power and communicates with memory at 230GB per second.

However, that isn't the only measure that AMD is taking to gain ground on graphics-chip rival Nvidia. The semiconductor company also said today that it has entered into a partnership with Blizzard Entertainment, purveyor of arguably the most popular PC game in the world, World of Warcraft. As part of the development-partnership deal, AMD will also begin bundling unspecified Blizzard Entertainment games with all ATI Radeon graphics cards.

"Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology," commented Paul Sams, chief operating officer of Blizzard Entertainment. "Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards."

For a more comprehensive look at the goings-on of the gaming-hardware sector, check out GameSpot's Hardware Insider blog.

Discussion

100 comments
weaselciuy
weaselciuy

stfu u haters and this so called war ati vs nvidia. Ati is clearly better made for games :D , Intel is for office puss**s. Intel 7 is overrated.

aura_enchanted
aura_enchanted

ohh blizzard is high on crack the graphic deal talks smack, there partnership is lame, please blizzard go away.

baden1992
baden1992

cant wait till it if they do i might wait to get my card for my computer if this is going to happen hopefully i get SC2 in it or Diablo 3 as WoW is gay

Doomrazer
Doomrazer

Thats what Nvidia gets for being arrogant...they are surpassed by companies that kept on moving forward...this is just another example...

sieg6529
sieg6529

I really like the idea of offering game-card bundles so you can be absolutely sure the graphics card will play the optimum settings.

blackangel2008
blackangel2008

Well, AMD makes great CPU 's and as far as I'm concerned their GPU's are reasonably good; I actually prefer AMD over Intel, so I guess more power to them.... But, you can't deny that the whole bundle package deal seems pretty sweet :wink:

Griff152
Griff152

lmao, it sounds like ATi begged them. Good luck to them though (ati that is).

brian_13un
brian_13un

Me too i prefer Nvidia Blizzard T_T

invictuslemming
invictuslemming

Ati seems to be good at finding popular partners, their Black black box deal when Half Life 2 came out was also a great package.

MetalGuyver
MetalGuyver

I REALLY hope they bundle a good graphics card with Diablo III, I need a good Graphics card to play it. :S

elozl
elozl

well ATI is a good company, i think this will help them grow a little more since the AMD fusion did not worked out as expected

ebonyflame
ebonyflame

Now that is a mighty blow to Nvidia since Blizzard is releaseing in the coming year no fewer than two highly anticipated games that will surely be million sellers.

tony2077ca
tony2077ca

why ati why not nvidia blizzard i prefer nvidia

lapalm
lapalm

Actually, with the new drivers for older Radeon, you get 10 days trial of WoW. But I would be surprise if the game bundled is WoW. Much more chance being SC2 beta, DIII beta or even the complete game to get with a code. They did it with the Orange Box. And remember it's more of a marketing alliance for AMD than showdown. Which greater PC game company could have been chosen? Blizz is one of the rare companies being loyal to PC gaming.

Zloth2
Zloth2

Yep. Once was a day when graphics cards came bundled with a few games. None of them were topping the sales charts at the time but you could still get some decent games or some really good games that were a year or so old. I'm guessing a World of Warcraft 30 day free trial and ... ummm... jeez, Blizzard hasn't done anything BUT WoW for five years! Diablo 3 would be a pretty huge give away. What are they going to put in there?

ColdfireTrilogy
ColdfireTrilogy

endocrine lol but not 100% true. I love nvidia but this is a great partnership AND sad as I must say ATI is catching up :S Heres to hoping Nvid releases something stellar like the old 8800 series equivalent that just rocks the house down again haha.

athenian29
athenian29

WoW is the most popular PC game in the world? What happened to Counterstrike? What happened to Starcraft? Hell, what happened to Pac-Man?

grigjd3
grigjd3

This harkens back to the old days.

endocrine
endocrine

Since blizzard's graphics look dated before their games come out, it only makes sense they pare them with AMD. AMD cards have been lagging behind Nvidia for the past few years so I would not be suprised if some of the only games that work great on them are blizzard games.

G2_Riley
G2_Riley

Diablo 3 and StarCraft 2 are engineered to work with MANY systems including not high end ones at all because they want everyone to be able to play including all the loyal fans from the last few generations who may not have their PC up to par so you can pretty much scrap anything being said about those games and high end graphics

halomonkey1_3_5
halomonkey1_3_5

if they bundle Diablo 3 or starcraft 2 then that fine BUT what if they added something that made them run better on this card in particular so that even in 5 years it would still run best on it? also forgive if they are doing this as i just skimmed through the article

gpvs
gpvs

Biohunter007, The propability that the bundle may include WoW is good, but on the other hand Paul Sams stated the following "Delivering a polished game experience is one of our top priorities", and this clearly exclude WoW as a contender. atopp399, your statement regarding Starcraft2 and Diablo3 could be spot on, but what a marketing feet it would be.

Biohunter007
Biohunter007

Perhaps some of you should take a reading comprehension class before making pointless comments. The statement "bundling unspecified Blizzard Entertainment games" does not refer to WoW at all. Personally Id take anything bundled in from Blizzard over many of the cheapos Ive gotten bundled in the past. (Except Supreme Commander which was nice) The fact that some of you say WoW's graphics are bad, horrible, ect is also pointless. This is not a WoW topic so please keep your hating to yourself.

Kenji_Masamune
Kenji_Masamune

one of the reasons why I went to wow back in the day was because my aging computer could actually handle wow graphics. Now with my new comp, even with 8xAA turned on and every graphic option turned up I get zero graphic lag.. but then again I can run Crysis at around 35fps

atopp399
atopp399

I would say Blizzard will bundle a game such as WoW which requires a subscription to play. I highly doubt they will bundle Starcraft 2 or Diablo III.

Koal_Jadian
Koal_Jadian

WoW has the worst graphcis of any current game in the world. This is pointless

zgreenwell
zgreenwell

You don't need a good graphics card for WoW.

Precyse
Precyse

Cool amd's starting to do things, and one 4870 can compete with the 280 card. The 4870 x2 's the best card now. and their phenom cards are the best deal for quad-core.

makemeweak
makemeweak

I'm glad ATI (AMD) is keeping the competition up. I've always like their approach to GPU design.

pinball69
pinball69

The cheapest, most powerfull videocard setup you can get is two SLI Geforce 9600 GT. You can get them for about $100 each and they are more powerfull than a single 9800 GT. Games like Crisis run great on them.

Nerkcon
Nerkcon

I'm not saying this to be a jack ass but if you want to show off a $500 powerful graphics card why the HELL did you choose World of Warcraft and other Blizzard games?! They are ugly, cartoonish, and are already maxed out by low budget (yet hardcore) PC gamers. The only people who don't max out Blizzard games are causals or people who can only afford a run down PC. They sure are hell not going pay $500 JUST for a gaming graphics card, Wouldn't it make a lot more sense to use Crysis or something? This was a bad business move. But hey, it's all a popularity contest. (LOTRO would had been a better choice. This is why WoW is the most popular, no one will give other MMOs a freaking chance.) EDIT: And before you say anything; Starcraft 2 and Diablo 3 are also very low end, they won't make use of a high end card either.

hoosierman5000
hoosierman5000

This is a sound strategic alliance. A video card maker focusing on the extreme high end cards is forming an alliance with Blizzard, maker of WoW that can run on cards from 1999. with it's horribly outdated graphics. The goal? How much can we overkill the recommended requirements for playing wow while at the same time raking in super money.

cablemodemx2
cablemodemx2

Unbelievable... A card with two high powered GPU's is more powerful than the competitor's card with one high powered GPU. It truly boggles the mind.

Amrikove
Amrikove

Nice ! ... I love AMD/ATI and Blizzard

RpgGamer23q
RpgGamer23q

Tiger626516 your 8800gtx is old news. and the new ati 4870x2 walks all over the gtx280..

Shinjifei
Shinjifei

Uh Tiger626516 "The day ATI can match or out perform Nvidia then its worth talking about." Dude the Ati 4870x2 destroys the GTX280 what rock have you been living under.

Tiger626516
Tiger626516

The day ATI can match or out perform Nvidia then its worth talking about. Till then, Hail to nvidia till another rival takes the crown. Props for ATI to catch up and place 2 chips on 1 board but didn't Nvidia already do that? Granted its expensive. But meh, till the day my 8800GTX's start to become old news then ill change out.

skj_snake
skj_snake

ATI is the Winner because the 4870 x2 is Great with a good Price

mof0
mof0

Targzissian, are you keeping a straight face when you say that the GTX 280 is better than the 4870 and the 4850? Are you serious?

Targzissian
Targzissian

Great... The maker of successful games that require almost no graphics processing power has teamed with a hardware manufacturer that provides almost no graphics processing power. It's a perfect match. I've got a GTX 280 and I can play Oblivion at 2560x1600 with all effects maxed, plenty of antialiasing, and buttery smooth performance even in dense forests. ATI's Radeon was the performance king five years ago. Then something happened and nVidia took the crown. It will take more than a deal with a highly respected game developer to restore lost glory. Specifically, AMD needs to develop hardware that outperforms nVidia's best stuff in the most demanding games. Nothing else really matters. Incidentally, if AMD can develop such hardware I'll switch right back to using their cards. I have no loyalty to nVidia. I only have loyalty to the most powerful GPUs on the market, whoever happens to make them.

madmenno
madmenno

I think ati sux, 2 of my cards mold in 1 year..... Geforce is better imo... But maybe i have just been unlucky 2 times.

uchihataru
uchihataru

well its pretty obvious that ati is winning...in the pc hardware forum the recommendations for graphics card used to be 'buy a 8800gt' but now its either 'buy a HD4870'

CrazyMnky4
CrazyMnky4

aw, just bought a new card (8800gt) hope it doesnt get pwned by the new games coming out.