Black Ops five-day sales hit $650 million

Activision's Cold War-era Call of Duty bests Modern Warfare 2's record $550M first-week haul; Xbox Live records broken as well.

Treyarch's Call of Duty: Black Ops was released on November 9 to favorable reviews and day-one sales of 5.6 million units, bringing in $360 million for publisher Activision. The Cold War-era title bested Call of Duty: Modern Warfare 2's 4.7 million unit, $310 million haul and stole away the "biggest entertainment launch of all time" title from Infinity Ward.

Black Ops continues to gun down Modern Warfare 2's sales records.

Black Ops won't be stopping at first-day sales records, as Activision announced today that the game generated $650 million in its first five days of availability on the PlayStation 3, Xbox 360, DS, Wii, and PC. According to Activision, that tally bests all five-day sales for films, games, and books. It also outdoes Modern Warfare 2's five-day take of $550 million from a year ago.

Black Ops has set two new Xbox Live records, as well. According to Microsoft's statistics, more than 2.6 million unique users played more than 5.9 million multiplayer hours on launch day through Xbox Live. One million of those users apparently began playing on Xbox Live by 1 a.m. PST on November 9.

Although online statistics were not provided for the PS3, Sony Computer Entertainment of America president and CEO Jack Tretton said the game is driving "unprecedented traffic" to the PlayStation Network.

Black Ops is also proving popular for specialty retailer GameStop. The company's CEO Paul Raines said the shooter not only had the highest number of preorders on record, but it also became the retailer's "biggest launch ever."

For more on the shooter, check out GameSpot's review of Call of Duty: Black Ops.

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Discussion

418 comments
bigcrusha
bigcrusha

@anthonycg I think your arguing by value and not by the concept of entertainement, the mass majority of the consumer in this base chose to to recieve service from the call of duty franchise ONLY, that's their choice, value or none, there is still the entertainment factor. They pay 60$ to be entertained and black ops did just that, there isnt anything "Mathematical" or "logical" about it, same concept with a klenex and a regular tissue brand, same job, but people will pay a bit extra for what they know right?

bigcrusha
bigcrusha

I bet mw 2 woulda lasted another year if they added another 10 prestieges and a downloadable story expansion, I like C.O.D but i might just skip this one altogether, activisions already making an mw3, this series doesn't need a new release every 365 days like madden or NHL, 60$ a year for the same old recycled cake with a few fresh cherries on top is where I gotta draw a line.

FabledVeteran
FabledVeteran

I eagerly await the day Call of Duty attracts my attention like it did back when Modern Warfare was first released, they really don't seem worth buying anymore, straight away anyway... Just a shame all that money isn't put to better use, stupid that one company is rolling around in all that money really, but they're obviously doing something right...

FabledVeteran
FabledVeteran

[This message was deleted at the request of the original poster]

neoand12
neoand12

lol @ some of you taking this whole COD: black ops thing way to seriously. The game Sold, Period get over it and play something else. I am. its just a game that's geared towards Casual people that like FPS. its not that big of a deal. I Do know that this game really overshadowed Goldeneye for the Wii lmao. Hate it or love it someone is $650 richer. (maybe $900 mill plus after the holiday season) Also I like to Add, Since Activision got this much money from BO they will be investing in newer original IPs Right?...Right?...Right.....

jhandou
jhandou

@Gelugon_baat i really like how you defend the cod black ops but again this isn't the best cod game

DARREN636
DARREN636

of course , most buyers of cod (or any other game) may not be aware of exactly why they wish to buy the game....which leads us to your point of view anthonycg........................

DARREN636
DARREN636

blops is a high quality fps and as such IS A WORTHY PURCHASE, regardless of the competition in the shops. if people want black ops then buying anything else would be foolish.

Gomtor
Gomtor

@Spikenenspikspi Sorry to here that about pc. I have the xbox version and it works perfectly - both online and campaign. My = small car priced pc is mostly gathering dust, due to most pc games being made inferior. Which is a pity because nothing really compares to playing nice game on pc.

anthonycg
anthonycg

@ Gelugon_baat oK Maybe I should put it in another way: "Just because you can do something DOES NOT mean you should. Just because it's your prerogative does not mean that the said decision is logical. It's my prerogative if I want to jump off of a bridge. That doesn't make it a sound idea and the fact that I'd want to do that is irrelevant to this point. Paying $60 is irresponsible simply due to the fact that there are better options for the same price and people are not actively pursuing them. My opinion has nothing to do with that. That is simple math. I actually don't think COD is a bad game at all! I think it's a great game!! BUT the few changes from year to year however do not deserve that price tag good or not. "Ignorance is bliss" as they say. Of course I'd be happy with my purchase if I thought that I had the best deal I could get. But that is simply not the case here and it hasn't been for 3 years now or maybe more because I haven't played COD as much as the real fans have. It would make at least some since if there was no alternative (Madden....) and you just had to have that fix no matter how crazy an idea it was. But with all the FPSs out there this gen, that is no excuse.

inferno394
inferno394

meh.... the campaign is a flop. Lasts no more than 5 hrs. FAIL You will spend more time trying to download this game than actually playing it.

MEDzZ3RO
MEDzZ3RO

@panjul_55555 Goldeneye007 is a great shooter.Most people that own a Will,own either a PS3,360 or gaming PC aswell.I wouldn't of thought the Wii sales are that high.I reckon the PC version is selling alot better then MW2 thanks to Treyarch bringing dedicated servers and the ability to mod back. @ryanreynolds I disagree because the campaign has a couple stealth-like missions and in multiplayer,every gun takes longer to kill then before;that's because it's more balanced and Treyarch are aiming towards the hardcore market Call Of Duty has lost over the years.

panjul_55555
panjul_55555

they should thank nintendo for not having one good shooter !

ryanreynolds
ryanreynolds

This game is perfect for any rambo-wannabe.

liam82517
liam82517

I love how we keep hearing that piracy is killing the games market yet we also keep getting told about games selling millions and this has sold more than anyother COD and yet we are at a point where piracy is at its worst? I dont f-ing think so!

DARREN636
DARREN636

bardley 7777 ---- when i say jarring i mean the story mode is constantly interrupted with the flasbacks that stop any momentum , i like stories yes but i also want to have plenty of meat on the bones, something to get my teeth into, this game reminds me of metal gear solid 2. although blops is nowhere near the let down that mgs2 was. 5 minutes of gamelay followed by 5 minutes of flashback is not the ratio i want. anyway... multiplayer is addictive , must get some sleep.

DARREN636
DARREN636

ah yes, the spawn system makes nuketown very intense!

Tarfang2
Tarfang2

nibraybirk is a tw@t for following me just to bash my balanced views

duffman_adam
duffman_adam

whats with all the hate? everyone I know that has bought this game is really enjoying it, Single player, zombies and multiplayer there all great. if you dont like the game go play something else. easy as

gamerpipe
gamerpipe

I like the single-player so far. and multiplayer is much much better than MW2. this is a good one. but the spawn system still horrible. I just check my back to see no one there, and when I turn , someone spawns there. come on.

KENNYKENNEDY
KENNYKENNEDY

Worst COD yet, and I have owned them all since the original on PC. (I don't count COD3 as a real COD). I enjoyed MOH and BCBC2 so much more, though co-op nazi zombies is pretty ok.

anthonycg
anthonycg

@ Gelugon_baat Despise? Seriously? Despise = different opinion?? I never said I hated anyone. I think it's irresponsible for people to use their money in this way. Spending $60 on an oreo cookie is a bad purchase. Spending $60 on bubble gum is a bad purchase. Why? Because there are simply better options for the same price or even less. $60 for COD IS a bad purchase. Why? Because you are paying all that for practically half a game when there are easily better FPSs out there that cost less or actually offer a full experience. Sub par singleplayer and good multiplayer is not worth the money people are paying for it. This is fact. I could spend a bunch of money on random crap if I wanted but that doesn't make it a good idea. I have the right to waste my money of course but again, that just isn't smart. And I'm not suggesting witlessness but ignorance. Most people don't know they're being screwed over and what's worse is that they defend the game when they have no idea what they're talking about.

zeniftan
zeniftan

I think the success of this game was obviously to be expected. The amount of none Hardcore Gamer meat head types that bought the previous COD's in the series from COD4: MW and onwards is unbelievable. These are the sort of guys that're watching the tv one night while their sport of choice is on and they see an advert for COD: Black-ops "Coming out next week in stores world-wide", and that's the first time they've heard head or hide of the new game title, and they're like; "Well, it says COD in the title so I'm getting that, and I can't wait to play some more COD multi-player!" A week later the meat-heads' hardcore gamer friend shows up and asks him what he thought of the single-player. The meat-head replys: "There's a singleplayer mode? Well I never! I've been shooting people in the head on the multi-player." With their type of interest in videogames, especially the modern military FPS type of game COD is garaunteed to keep sucking in the meat-heads for quite a while more. A well, I say it's a good thing regardless, hopefully Treyarch can be treated better now that they're the main COD studio, and now that this's the case I hope the many people working at Treyarch get a pay-rise and a cormfortable next few years of work.

Bradley7777
Bradley7777

@DARREN636 I personally dont agree with you. I believe the single player has quite a nice fluidty. Not piling it all on you but not trailing it out, just this nice trail of missions. Black Ops i find is a longer campaign which i prefer. Instead of splitting the franchise into two seperate entitys, make the single player longer but maintain that fluidity.

Bradley7777
Bradley7777

@Gelugon_baat I know what u mean by the set piece thing, and by gameplay mechanics i meant per se new weapons and perfecting the new dive system (which is awesome btw). Relating back to the set piece thing. I understand what u mean by having set piece after set piece string together but in comparison look at some of the most favourite action movies e.g. Commando, Die Hard, etc. They are just set-piece after set-piece strung together, yet we still enjoy them. And from my point of view i prefer Black Ops because it is the perfect blend of the modern themed games and the world war 2 ones e.g. (event/plot spoilers) storming up the hills in Vietnam harkens back to WAW trench storming levels, and swimming level near the end references the "The only good day...was yesterday" mission in MW2. So every game is set piece after set piece strung together, its just the way they do it that keeps people entertained :)

kavadias1981
kavadias1981

It is amazing how a name will sell a game so well. The CoDs have been clever in developing a fanbase with each subsequent game. In which case I expect the next CoD will end up beating this one too.

Yomigaeru
Yomigaeru

I've got nothing against this game's success given the exoribtant amount spent on development and advertisement, but the way reviewers approach these games is ludicrous. For example, you are likely to see this line, or something similiar: "The single player campaign is short and forgettable, but we all know multiplayer is real meat and the campaign doesn't matter." Really? "Doesn't matter", huh? Even if a mode in a game is superfluous and throwaway, I still want it done right. If the campaign is unneccessary, then do as others have suggested and do away with it completely. Judging by some of the comments here, it wouldn't hurts sales much. I suppose, though, that it's better to have a short and sweet campaign (I haven't played it, as I'm not a fan of FPS titles) with a strong multiplayer element to back it up, than to be short and sweet with only enough replay value for a single playthrough (that would be you, Heavenly Sword).

MURDERAH
MURDERAH

except that the single player in the series are great. get over yourselves. cod is here to stay. both single player and multiplayer. now go cry some more about your favorite game not getting attention.

anthonycg
anthonycg

@ Gelugon_baat Idunno. Paying $60 for a game with crappy singleplayer based on "splode this and then splode that" and the multiplayer which is ok does seem like a bad purchase. If I ever bought another COD it would be after a huge price drop. Maybe people that buy COD aren't sheep but they certainly aren't managing their money well. But then if they completely stripped the singleplayer, would it be worth $60 then? Probably not. So I have to go with "sheep or mindless creature on this one." Maybe a chocobo or one of those jinjos from Banjo Kazooie. Yeah that's nice.

DARREN636
DARREN636

@ bradley7777---- the single player in blops is quite a short and jarring experience- no fluidity. in that respect i think it is time to split the franchise. one for online , the other for story mode only.

Bradley7777
Bradley7777

@Gelugon_baat I agree with you that players mainly buy cod for the multiplayer, but a hefty amount of players also play the single player. I personally prefer to do single player first then go online because then you get used to the new gameplay mechanics. All games of this claibre must have a single player to please both crowds. SO i say keep the single player because not people buy cod mainly for the multiplayer

MURDERAH
MURDERAH

tissues for all the whiners.

D3thN1gh7
D3thN1gh7

I personally love Black Ops. The campaign is only a tiny part of the game. The multi-player is where the game really shines. I've been playing this game everyday since it came out and I have never gotten bored with it yet. I certainly feel like I actually got $60 worth of a title. Good job on an excellent game Treyarch. You guys deserve all that revenue for all that talent.

inferno394
inferno394

@noturfangirl Indeed. People would still buy COD even if it only last 2hrs. Just blind sheep ready to be gathered for the harvest.

noturfangirl
noturfangirl

[This message was deleted at the request of a moderator or administrator]

wexorian
wexorian

gmae sold like 1 million copy , wow income by month is more than this sells. 1 million copy is good but there are games wich was sold more.

MOwens9512
MOwens9512

No doubt that next year after they add some new guns and scenery to the next Call of Duty, it will outsell this one. Not sure what it is but people seem to be drawn to the name like moths to a flame, despite their complaints. Good job reinforcing Bobby Kotick's gamers are suckers attitude LOL

kangaox
kangaox

SO much money for an unfinished game! who would have thought! And in no way is this a suprise, and this record will once again be broken this time next year by the next COD! A record that will become redundant! Single player was fun, but was missin polish! MP is choppy and horrendous! And a step backwards from WaW for me! thank the gods I got a full refund for fail Ops!

dre256x
dre256x

funny thing is, hardcore gamers will known about respawn studio but most Cod fans won't know.. So don't expect respawn first game to put up these type of numbers..

cruzerramos
cruzerramos

I'm sure next year's COD will even outsell this one. It's kinda sad that the COD games have sold so well they just keep breaking their own records, and they will continue to do so until more 3rd party game developers start making better games that appeal to both the hardcore and the casual crowd.

PcGamingRig
PcGamingRig

wow! that's like 7 hours of gameplay overall.

kakashi6666
kakashi6666

the game is about 10-15 it isnt 5 hours long regardless of wat level u play at

AnimeKen15
AnimeKen15

I cannot fathom how a game that lacks so much is so popular. The game is just about random killing. Since when was that fun?? People used to buy games for more than just sniping and threatening to kill each other with AK-47s. Just this day this 10 year old asked if I played CoD and he asked me if I had it and what was my favorite gun. Games are going downhill if kids are just playing it to shoot guns mindlessly and learn the name of guns, like they are going to use it in real life. CoD is ruining gaming yeah thumbs this down but think about it why do you buy CoD???? is it for Online? Yea so you can kill people online. Is it for multiplayer? yea so you can kill locally. Well hope you get my point.........

ZICO11
ZICO11

its really one of the best in the series of course not as good as cod4 but bo is still way better then waw and mw2 its great to see all the changes thats happend in bo but still i enjoyed all of the cod games since i was hooked to cod2 6 years ago but im happy to see the new changes and fame that happend over the years

Jawehawk-DK
Jawehawk-DK

Terrible game, just like MW2. Gaming has officially gone down the drain.

gunnplay
gunnplay

Bobby Kotick is the anti-christ.