BizSpots: X07, Fury, Atari

Xbox 360 gaming event on for Canucks; retail publisher named for Auran's PVP MMOG; Russians return to America.

Microsoft still holding X07 in Canada
In July, Microsoft unexpectedly announced that it would not be holding its annual X0 games event in Europe. According to a statement issued by the publisher, it would instead be refocusing its marketing and advertising efforts on the launch of individual titles, such as Halo 3, Mass Effect, BioShock, and Forza Motorsport 2. While the European event is for the time being still canned, it appears the X0 event still lives on in Canada. According to Canada.com, Microsoft recently sent out an invitation for its annual event, and on display will be "exclusive demos and gameplay" from Microsoft Games Studio and "top-third party publishers." According Canada.com's invitation, the event will be held in Toronto on August 28.

Fury rides Elephant to store shelves
Earlier this week, Gamecock Media Group announced that Auran's player-versus-player, combat-focused massively multiplayer online game Fury would take its servers live come October 9. With a retail date set, publisher Elephant Entertainment today announced a partnership with Gamecock and Auran to distribute the game to store shelves in North America. Fury retails for $49.99 and is free to play thereafter. An optional $9.99 monthly subscription gives players access to enhanced game features. It has not yet been rated.

Atari plays liaison to 1C
Building on their partnership established in April, Atari today announced it would be distributing in North America five more titles from Russian publisher 1C. On the PC, Atari will publish the first-person shooter You Are Empty, third-person stealth actioner Death to Spies, action role-playing game Dawn of Magic, and tactical strategy game Fantasy Wars. On both the PC and PlayStation 2, Atari will distribute naval action game Swashbucklers: Blue & Grey. All five titles are slated to arrive this fall.

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Discussion

50 comments
anamnawshad
anamnawshad

X06 was awesome. Hope this one will be great too or even better! :)

R3V3N4N7
R3V3N4N7

I was disappointed about no X07 but now it's still happening. : ]

cubist84
cubist84

Bonziee Koziee? dont you mean banjo kazooie?

Ravi_1900
Ravi_1900

Great news!! X07 is gonna happen, I wish microsoft reveals the 2008 line up with games like Alan Wake, Ninja gaiden 2, Bonziee Koziee, Dead or Alive: Cronus, Left4 Dead.

maxxorz
maxxorz

Oh man Oh man Oh man Oh man, Toronto X07 count me in!

MangyForestCat
MangyForestCat

The reason they're still holding the Canadian event and not the European event has nothing to do with sales Gamer46. Which by the way you're still wrong because Microsoft is beating Sony in European sales too.. Nevertheless the reason they cancelled the European X07 is because it normally takes place around the end of September and Halo 3 is being released around that time so an European X07 event would cannibalize the Halo 3 coverage....

MangyForestCat
MangyForestCat

Sweet Canadia still gets it's awesomeness.... go Canadia!

ebookerd1
ebookerd1

X07 doesn't seem impressive. I have never really noticed the event before?? Oh well

jcloverboy
jcloverboy

the day I leave for Europe, X07 comes to my city...argh. Great that the event is still on...hopefully there will be some content on the Bringing It Home promotion that I can obtain when I get back.

megamega777
megamega777

well this is just awsome!!!! X07 in Canada!

mamad_raiss
mamad_raiss

Europe has GC in leipzige so MS will show their new stuff and of course the Drop cost of their console there , I think It is not necessary to have two event in same area same time , and it is a wise decision to put X07 in canada.

X360MadMan
X360MadMan

X07 !!!!!!!!!!!!!!! YESssssssssssssssss!!!!!!!!!!!!!!!

callumohare
callumohare

wow. a game convention wwith Halo 3, Gears of war, ...ummm. YES!

ctg867
ctg867

Summary: X07 will happen, it will just be a very, very small event, somewhere in Canada. Some game called Fury, that most people don't give a damn about, is coming out, and Atari is dead, no matter what they try to do.

HyperMetaDragon
HyperMetaDragon

The North American market is where the Xbox 360 shines, so this all makes sense.

Gamer46
Gamer46

It makes sense for MS to just can the European event and maybe make the one in Canada bigger. Simply because the North American market is the only one where MS is still real popular. They're losing ground in Europe fast, it's still Sony land over there and well, we won't even discuss Japan. So I'd say to MS, focus on who's lining your pockets and right now that's us North Americans.

vr0om
vr0om

@nathris I agree with you, Vancouver is the gaming capital of Canada, and I live in Toronto! But as it stands, Microsoft Canada is holding the event, and their HQ is located just outside of Toronto... it's likely cheaper for them to hold it here. If I recall correctly, they've been holding the Canadian X0 events in Toronto since they started doing them.

mc2much
mc2much

Wow X07 would be good, we need to know what sort of games are comming out next year Also i have to say this but they have to tell everyone that GTAIV is comming next year, not like no 1 knows that, well if you didnt you know now =P

LOWJ000
LOWJ000

I still think that canning the Europe X087 is a mistake. They need to make sure that Europeans are still interested in the console and everybody wants to know about the 08 lineup. X07 Canada is good but it doesn't seem like anything new will be showcased.

playstation_wii
playstation_wii

I'm sure Microsoft will have some kind of showing of games, because you just can't get away with nothing. :|

GoddBless
GoddBless

"fistoflight Well good to hear that x07 is still going on in canada but shouldnt ms focus on europe since it has more gamers and more people to win over? I could be wrong but yeah..." I agree 100%

nathris
nathris

Why Toronto? Vancouver is the video game development capital of Canada! We have EA, Rockstar(Bully), Relic(Warhammer 40k: DoW), and many others. Its also like 2 hours drive from Redmond, WA, and MS headquarters...

fistoflight
fistoflight

Well good to hear that x07 is still going on in canada but shouldnt ms focus on europe since it has more gamers and more people to win over? I could be wrong but yeah...

soroush7
soroush7

Since i live in Toronto, i wonder if i can go. Is it public!?! :)

DarkSan00
DarkSan00

awesome! any game show is a good game show

okassar
okassar

Man,M$ can buy over all gaming events,add on to them...heck,buy the whole gaming industry out and double its size.Knowing that M$ doesn't like to waste its money in a way that doesn't advertise it and problems and so on...it wouldn't do so,but I'm telling you,it can.Hurray X07 M$

buzzguy
buzzguy

Great to hear M$ is still holding X07 in the Big Smoke. Wish I lived closer! BTW, those were some pretty sweet game names coming out of Russia (last article). I'm not sure which one I like better'; Fantasy Wars or Dawn of Magic. Remember: "in Soviet Russia, CAR DRIVES YOU!!!"

magicalclick
magicalclick

Hell yeah, X07. Please show me some cool new games, something I can hype for the next 12 months. Woota

ProductNumber49
ProductNumber49

Yay for canada :) But gamecock is funny for a company name...

D00nut
D00nut

Awesome! It's good to see the events are still staying alive!

Tanpreet
Tanpreet

nice to hear especially since latley Canada has been getting a lot of recognition in the video games industry :D

Maui00
Maui00

glad to see that X07 will become true

jop360
jop360

Yes x07 bo ya still alive

99adgil
99adgil

good to see x07 isnt dead after all