Bayonetta platinum, Mario & Sonic sells 5.67 million

Japanese publisher reverses fortunes, posts pachinko-fueled $189 million profit; despite two hits, software sales slide.

After leading its fiscal year off by posting a ¥10.29 billion ($115 million) loss on revenues down 19 percent year-over-year to ¥60.46 billion ($679 million), Sega Sammy has slowly been retaking ground. Reporting on the first nine months of its 2010 fiscal year today, Sega Sammy announced net sales of ¥285 billion ($3.19 billion), down just 7.7 percent from a year prior. The Japanese publisher also managed to get back in the black, posting a ¥16.9 billion ($189 million) profit for the April-December period.

Platinum Games scores platinum sales.

Sega Sammy attributed its turnaround in large part to its pachislot and pachinko machine business in Japan. The segment posted revenues of ¥126 billion ($1.41 billion) during the nine-month period, up 17.7 percent from the year before. Operating income, which the publisher said was bolstered by increased sales and decreased cost of production, skyrocketed 409 percent during the period to ¥26.9 billion ($301 million).

As for the company's home gaming software business, Sega Sammy said that while the Japanese market remained strong, it saw sales declines in the US and Europe due to "adverse market conditions" and the delay of unspecified games to its next fiscal year. On the whole, Sega Sammy's home software business posted a net sales decline of ¥83.1 billion ($930 million). Notably, the segment reversed its ¥5.6 billion ($62.9 million) operating loss from a year ago to post a ¥1.4 billion ($15.7 million) income during the period.

To date, Mario & Sonic at the Olympic Winter Games is the publisher's top-selling title launched during its current fiscal year, selling 5.67 million units on the Wii and DS in the US and Europe. Though its US and European launch occurred outside the reporting period, Sega Sammy said that PlatinumGames' critically acclaimed Bayonetta has sold 1.1 million units in the US, Europe, and Japan across the Xbox 360 and PlayStation 3.

Other top sellers during the period were Football Manager 2010, which sold 740,000 units on the PSP and PC in the US and Europe. Phantasy Star Portable 2, which is thus far only available in Japan, rounded out the company's top software, selling 540,000 units on the PSP since its December launch.

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Discussion

169 comments
TheDavoo
TheDavoo

@knoxyknight "Your right man, its great children play video games. Pre pubescent kids swearing on every online game I play, and developers releasing shovelware and making games simplistic and easy because they know kids will buy it is great for the gaming industry. Games are too easy these days, I don't have a problem with casual games unless thats all there is, and thats quickly becoming the case. Just today I heard that Dead Space 2 is going to have "modern warefare level action" or some crap like that and that your going to be super powerful, as if dead space 1 wasn't easy enough. I don't hate mw2 but dead space 2 is supposed to be horror, not run and gun bs." Clever use of sarcasm. Ha. -_- I'm not going to pretend that those aren't two big issues. Like you said; Microsoft DOES need to get their act together and start moderating their online community better. And Nintendo DOES need to figure out that saying "yes" to every game that comes out just isn't the way to go. However, I'd like you to think about how in most of the 80's, the entire population of gamers were pretty much all kids. Then I'd like you to watch this video. http://www.youtube.com/watch?v=9joAb4XMaUs Come back and tell me this video isn't right. Seriously I dare you.

otaviogalileu
otaviogalileu

maan I LOVE this game... I bought it for the PS3 when it launched and the frame issues and loading times didn't really bother me... Then I bought my 360 version (since just recently I got myself a 360! haha) and it got even better!! the visuals are stunning... Best action game I EVER played... but that's just my opinion of course... I think its that kind of game that you either love or hate... 'cause the reason for some not to like it is ONLY style, since technically it has almost no flaws in terms of combat, replayability and overall controls... Although I saw some remarks regarding the speed of the manual camera, which if some just took the time to go through the menus they'll see that the speed of the camera can be increased... and other remarks are about the cutscenes... well, ahmm.. skip it! (RT+Back for quick skipping)

Da4biddenOne
Da4biddenOne

Who ever says Bayonetta is not a good game is completely out of there minds, this is by far the best action game i ever played the combat system is very smooth, there's tons of combos and her ability's come on man, Witch Time, Witch Walking and The Bat Within those are just a few to name in the heroins arsenal. Yall need to stop kidding your selves 4real. I can't wait for the sequel.

Princess_Rectum
Princess_Rectum

@Seiki_sands: I honestly can't imagine why people hate Bayonetta (aside from whatever issues they've only READ about) I thought it was a great game all around, and it's been getting the most play time out of all my PS3 games.

Seiki_sands
Seiki_sands

@Fandango_Letho You say video game sales websites report 400k+ sales for Bayonetta, which you apparently believe over the publisher numbers. Sega-Sammy Holdings is a publicly traded company, wouldn't lying on their financial reports open them up to lawsuits? I highly doubt they're not telling the truth. I'm more worried about how the numbers break down by region, as it would be awful to me if Bayonetta 2 were released, but not localized.

Seiki_sands
Seiki_sands

Bayonetta has a surprising amount of people who strongly dislike it given how supremely well it controls, the challenge it presents on its higher difficulties, the depth of its combat system, and the high quality of its production values (at least on the 360, which is all I can speak to). I'm curious, to the people who don't like it, do you generally like action- beat em up games like Ninja Gaiden and Devil May Cry? If you do generally like beat em ups, but dislike Bayonetta, is it because of a style issue, as some indicated? Personally, I think Ninja Gaiden Black is still the best beat em up I've played, but I can say without a shadow of a doubt that Bayonetta is the best I've played this generation.

ibanezdropd
ibanezdropd

@wiidsduelpack Ya know, it's been so long that I don't even remember what I wrote, but you seem kinda upset about it.

UnknownForm
UnknownForm

Alot of opinions flying around, but personally I'm scared to show my opinions!:(

GN-00Raiser
GN-00Raiser

Bayonetta gets best game of the year in my book. I mean you cant say one bad thing about the game.

UFO2012
UFO2012

@melty3219 Garbage? Bayonetta, Aliens VS Predator, Sonic The Hedgehog, Yakuza, Valkyria Chronicles, House of the Dead, Crazy Taxi, Madworld, Super Monkey Ball, Virtua Tennis, Condemned, Armored Core, Worms 3D, Phantasy Star, Virtua Fighter, Shinobi, Ecco The Dolphin, Jet Set Radio, Tenchu, Shenmue, Sega Rally, Otogi...just a small glimpse of what Sega has brought us through the years so STFU.

xtremeflem2day
xtremeflem2day

Bayonetta- not my kind of game, but that doesn't mean others can't enjoy it. @melty3219 look at your profile emblem. It's from a game that is trash, but still sells well.

melty3219
melty3219

[This message was deleted at the request of a moderator or administrator]

melty3219
melty3219

[This message was deleted at the request of a moderator or administrator]

TheArcade
TheArcade

Be slient Zerosumgame! Bayonetta is a great game. I'd easily include it among the ranks of Ninja Gaiden and Devil May Cry anyday.

Zerosumgame
Zerosumgame

bayonetta is designed for the weak in mind.

Fandango_Letho
Fandango_Letho

According to videogame sales websites,, Bayonetta sold 420,000 units worldwide on both consoles. That's pretty weak, honestly, especially considering its a japanese game. It's not '' selling well '' in my book.Sales bellow 1M units arent '' Platinum ''. Unless games that sells like MW2, Halo, Super Mario and such that ranks 15M and more gets awards like '' Multi-Awesome-Hardcornium''

Vodoo
Vodoo

I hated Bayonetta!!! Couldn't tolerate it for more than an hour. It's way to japanese for me. That's why I bought a 360 instead of a PS3... more western games than jap games.

hige21
hige21

i like alot anime and i still think bayonetta sucks..........

DragoneBR
DragoneBR

Bayonetta sucks balls man, only if you are a anime and japanese bullcrap lover you'll enjoy this, the music SUCKS a lot. SEGA should die.

Dualmask
Dualmask

I'm really glad Bayonetta is selling well. It's a truly fun game that deserves all the accolades it gets. Oh, and @Blacklake89, the PS3 version of Bayonetta's been patched so the gameplay experience is much smoother than it was when the game was first released, though the 360 version is probably still smoother and cleaner-looking. Mario and Sonic...well, my kids love it at any rate.

SicklySunStorm
SicklySunStorm

still need to buy Bayonetta - just been too skint since Christmas so far(!) Besides, I want Aliens VS Predator, Bioshock 2 and God of War 3 before I get Bayonetta, so it will have to wait. At least it should have come down in price by then.

jtthegame316
jtthegame316

i can't wait to buy bayonetta enjoyed the demo.

daveg1
daveg1

@tripwolf your absolutly right there!! its crud with the worst script that reeks with cheese everytime someone opens their mouth, the loading and breaking in the action after every tiny little set peice was a joke..atop many other things..

magicalclick
magicalclick

+1 for girl whos cloth is make out of her hair :P

drangel_jam
drangel_jam

Happy ti see Sega bouncing back, even though I don't remember buying a Sega game since Condemned, and although a great franchise, it doesn't really feel Seeegaaaa!

wiidsduelpack
wiidsduelpack

Buying used games also creates the same effect. If your a gamer of used games, then don't complain if there is no sequel. Developers need every penny of the sale of a game to make a sequel.

wiidsduelpack
wiidsduelpack

@ibanezdropd Buying a game when it price goes down, does not help developers. All it does is create bankruptcy if every gamer did that. Developers need every penny of a game to create a sequel or just forget about a sequel.

No1Lives4Ever21
No1Lives4Ever21

I was very impressed with Bayonetta. I will admit that I was extremely sceptical and didn't even really want to rent it but I gave it a shot in the dark since our rental store here doesn't have the best selection. I was amazed by it and spent 5 days enjoying the non-stop action.

DragoonSaber
DragoonSaber

@Vividnightmare powerstone is capcom :P sega is awesome will buy afterburner climax

K-H-Y
K-H-Y

bayonetta awesome...great game play...SEGA hell yeah!!

Vividnightmare
Vividnightmare

Wish sega would bring back the titles that really made it's consoles interesting. Bring back SHENMUE d@mmit! And what about Power Stone? Omikron? D2?Bayonetta is the perfect example that segas best endevours are the ones that just don't fit. Bayonetta is great, but it's totally different than most other combat games of the same genre in execution and art. Bring back the off the wall Sega titles!

DisturbedClown
DisturbedClown

@ DEATH775 No, people who dislike Bayonetta just don't like the game. Simple as that. Some people just dislike the blatant sex appeal, I tried the game, got bored fast. Just not as good as the Hype says. It's called an opinion, nothing wrong with that. Saying that they don't know how to appreciate it is just ... Ugh.

BloodOfSin
BloodOfSin

@Onetwoindo Because Resident Evil 4 is so realistic....Oh wait hold on I need to roundhouse kick a zombie that's really a parasite infected Spaniard. (Not that I think any Resident Evil is bad. Just that your comment is silly).

falcOWNS
falcOWNS

Bayonetta was a great game, better than anything they released recently (looks at sonic)

ZippyDSMLee
ZippyDSMLee

Most of sega titles are B string forgettable games this is why they are having trouble.... Oh and the same guy that did DMC did Bayonetta so its not like they got something new and all.... tho it is better than the last DMC title... hey sega get the people that did Mega man ledgens and Maximo and show capcom how its done!

HappyApryl
HappyApryl

Good job Sega. I would love to see another Bayonetta. I played it on a Ps3 slim and never ran into any problems others had, thanks for a wonderful game!!! hope AvsP is good too!!!!

brownboyd
brownboyd

aliens: colonial marines is the only game i am looking forward to rite now from sega... they better not screw that up for ps3 as they did with bayonetta ps3 port...not like i care much for bayonetta since i am not buying it anyways as i am not into these type of games... just that i think these guys should focus on properly developing a game & testing it before release so there wont be any issues... just hoping that aliens: colonial marines doesnt end up as another bad port ...other than a:cm ..sega doesnt have anything that interests me...

Blacklake89
Blacklake89

new Sega games like Bayonetta are so great because of their great choice in development studios like Platinum Games.. housing members that worked on classic games like DMC and Okami, there other game Madworld i also an amazing game, though a bit too short. though i have to say i'll be happy when their 4 game deal with Sega has ended, the marketing for Madworld was horrible, and they almost ruined Bayonetta when they converted the 360-developed game onto the PS3 with pretty much nothing but bugs from what i've heard

zMd113
zMd113

Bayonetta 2 pleeeeeease!!!!!!!!!!!!!!!!!!!

jin85
jin85

Bayoneta is a bit defrent from all a SEGAs games it is fantastic, fun ,& they used a lot of magenation , if U havent played it yet go get it , it worth eavery penny

convince73
convince73

bayonetta is alot better than i thought it was going to be. lets hope that the next bayonatta is as good or better!

Exia2004
Exia2004

nice too bad that is consoly only :(

Onetwoindo
Onetwoindo

very unrealistic games..come on guys grow up

Grind-Bastard
Grind-Bastard

Great! I have it still in plastic waiting for me to complete Mass Effect 2 and some day maybe get a little bit tired on the best game ever Demon's Souls.

DEATH775
DEATH775

I guess the people who said that bayonetta was bad, just didn't know how to appreciate the game. Can't wait for another Bayonetta game.