Battle.net integrating Facebook features

Starcraft II launch will let users of Blizzard's online matchmaking service import friends from the ubiquitous social networking site; further integration planned.

In an effort to tap into the latest youthful trends, more and more game companies are jumping on the Facebook bandwagon. The past few weeks gave seen Ubisoft and LucasArts eschew press releases and announce game delays and launch dates via the ubiquitous social networking site. On a larger scale, Sony and Microsoft have incorporated Facebook into the dashboards of the PlayStation 3 and Xbox 360, although the latter requires an Xbox Live Gold account for access.

"This just in: Game publishers use Facebook to cultivate a youthful air."

Today, Blizzard Entertainment announced that it, too, will be integrating Facebook with its online gaming service, Battle.net. Starting with the July 27 launch of Starcraft II: Wings of Liberty, players will be able to import their Facebook friends into friends lists on their Battle.net accounts. The feature will also be added to the ongoing Starcraft II beta test, which can be accessed by preordering the real-time strategy sequel at GameStop. (Orders cannot be canceled once GameStop sends out the beta key.)

Blizzard emphasized that importation of Facebook friends was just the "first step" in Battle.net's integration with the social network. The developer publisher promised that "other Facebook-related features on Battle.net will be announced at a later date" but did not go into specifics. It did not say if the features would be rolled out with the later installments in the three-part real-time strategy sequel.

Starcraft II is the first new stand-alone game from Blizzard Entertainment since World of Warcraft, which has dominated the subscription-based massively multiplayer online role-playing market since its 2004 launch. Wall Street analysts are bullish on the RTS game's potential sales, with Pacific Crest Securities' Evan Wilson predicting that the game will sell more than 6 million copies. Wedbush's Michael Pachter believes that, combined with the launch of the latest WOW expansion, Cataclysm, Blizzard could see game sales of 12 million units this year.

For more on Starcraft II, check out GameSpot's recent hands-on preview, as well as an evaluation of its beta performance.

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Discussion

47 comments
fyrant
fyrant

I don't get it...they'll implement this...but not LAN? Eff you blizzard.

dsb333
dsb333

Man, I feel sorry for everybody out there who feels shackled to Facebook (and, consequently, 90% of other people on the planet). Why care if your boss sees you play StarCraft? Why care if deleting a friend is "unpolite" (I think that the word that you are looking for is "impolite")? Why care about what other people think of you in general? I'm sure glad that I don't constantly worry myself about this. People spend too much time trying to impress people, often acting fake in the process. If you don't want to bother socializing with people during your game time then I understand, but if you're really concerned about what the world is going to think about you for it, then I'm sorry.

DrizztDoUrden16
DrizztDoUrden16

I love how there isnt anything positive in this feed haha, nice job helping out your fans Blizz, why dont you work on something worthwhile? At least they have a release date out, woot! However tentative it may be, never know.

IceJudge
IceJudge

Cool Idea with the integration I guess.

tomec354
tomec354

why would you do this? alt+tab people. it isn't that hard

ikari22
ikari22

This should be interesting given all the privacy issues in Facebook.

BessenStock
BessenStock

What are you people complaining about? It's a feature. An option, if you will. You don't HAVE to use it? Geez, learn to read.

GarySpot
GarySpot

duhh..... how about integrating friends from xfire, gameranger, hamachi networks, etc that would be beneficial..........

supdotcom
supdotcom

integrated msn would be better. no need to be in windowed mode or alt+tab anymore then.

illmatic87
illmatic87

ive got enough mafia wars/farmville update spams as it is from friends.. dont need any more.

monson21502
monson21502

i hate facebook. oh wait, my crops are dieing :shock:

mxero
mxero

[This message was deleted at the request of the original poster]

mxero
mxero

Battle.net is starting to remind me of steam.

psx_warrior
psx_warrior

[This message was deleted at the request of the original poster]

s4dn3s5
s4dn3s5

o-m-g Blizzard, wtf are u doing?

will98499
will98499

Well, I like it. "Will be able to import" - This means that you don't have to do it. Optional. It doesn't say that it'll modify your facebook at all in this article, so we'll see. Free marketing is good though. They've been trying pretty hard to market this game, which makes me happy. I think I'm going to be playing this game for the next 5-10 years.

Epicurus-Reborn
Epicurus-Reborn

@ rock_solid pretty sure it already is. but with out all the whiny kids.

Epicurus-Reborn
Epicurus-Reborn

its just an extra feature for those who want to use. it doesnt cost extra and no ones twisting your arm to use facebook... no reason to complain.

MaxGamer
MaxGamer

Adds nothing to the game experience because I already know who I'll be playing with. Can't blame them for trying to get free marketing.

ownallofu
ownallofu

thats so cool, we get facebook implemented, but they cant add chat rooms? wth i want to chat in real time and dont need pos like this. anyone who uses facebook for whatever reason when playing games can simply alt-tab ffs tnx blizzard.

Slash_out
Slash_out

Well this isn't mandatory so it's okay. But I hate how facebook is getting in everything lately... I don't like those "social networks" where we are suposed to showcase our life.

bowlingotter
bowlingotter

Kind of ironic how social networking breeds antisocial activity. Unless making a status update is now considered "social."

enix165
enix165

Just in case you're too antisocial to ask your friends for their Battle.net usernames.

Roger_Smith
Roger_Smith

I think all this social platform integration is part of the cancer that is killing gaming. Giving an already social platform MORE (pointless) connections is like hanging a picture on a picture. m$ would rather integrate facebook onto the 360 rather than a full blown web browser. And you basically have to pay for xbox facebook? Really kids, just get on your computer to tell all your friends that you just bought a new Mad Hatter costume.

Zero5000X
Zero5000X

What about the kid from South Park with no Facebook friends? Blizzard didn't think of him when they decided to add this feature...

RascZak0
RascZak0

I see no point of adding a feature like that but doesnt matters. Not gonna use it myself anyway..

Maxout623
Maxout623

I hope you can set it up to automatic. Maxout623 just lost 10 straight online games in a row! God he sucks! -Comment-Like-

rock_solid
rock_solid

i don't care about facebook integrating into games. in fact, i look forward to facebook becoming the next myspace.

mrzero1982pt2
mrzero1982pt2

@memoryitis i agree. i am sick of my friends who own ps3's and it has every trophy they have when playing. it takes up too much of the friend feed. i do not want to see someone's page where it says they are a level 99 general because they nuked the zerg with a protoss beam in one shot. ugh

Nodashi
Nodashi

I think people behind this are not taking into account the social problems it may cause. Sometimes you have people on facebook you simply don't WANT to meet in your entertaimnment time, but removing people from facebook (or not accepting invites to facebook) is considered unpolite. They are thinking about children and preteens using Facebook imho. We adults may have less fun because of it, I'm really not into meeting my boss in the SC2 chat really. Hope they are very carefull with this "further integration"...

Memoryitis
Memoryitis

I like Facebook, but I dont want people to know I play Starcraft 2 lol

cashassa
cashassa

@ chicack Or your boss...

jsrco
jsrco

I hope they include a feature to turn this off.

atopp399
atopp399

I don't even have a Facebook account. They should have instead used this development time and money toward LAN support.

Montrealien
Montrealien

sigh...why does there always need to be a Debbi Downer?

Airconductor
Airconductor

sigh...why does everything has to have facebook features...

chicack
chicack

great! now my friend can see me when i'm playing...