Battlefield Play4Free manager departs

Ben Cousins exits EA's free-to-play Easy Studio on eve of launch for core-focused online, microtransaction-supported shooter.

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The Battlefield franchise has supplanted Medal of Honor as EA's top contender in the highly competitive first-person shooter genre. However, the publisher has lost one of the loudest voices in the expansion of that franchise over the past few years.

Ben Cousins

Yesterday, Ben Cousins announced through his Twitter feed that with the launch of Battlefield Play4Free this week, he would be parting ways with Electronic Arts. Cousins joined the publisher in 2008 as executive producer on the Battlefield franchise, working on such games as Battlefield: Bad Company 2, Battlefield 1943, Battlefield Heroes, and Battlefield Online.

In 2009, he was named general manager of EA's Easy Studio, which focuses on EA's virtual goods business. While there, he focused his attention on Battlefield Play4Free, Battlefield Heroes, Lord of Ultima, and Battleforge. Cousins is also notable for having served as creative director on Sony's PlayStation Home service for the PlayStation 3.

Cousins did not offer a reason for his departure, nor did he say what his next venture would be. For more on Battlefield Play4Free, which EA has targeted at the core shooter audience, check out GameSpot's recent preview.

Discussion

29 comments
neil108
neil108

I'd rather just spend 50 bucks for a game, rather than all these micro-transactions. I'm not a fan of the casual FPS genre. I still love the original BF1942, it seems that with every BF game they are getting farther and farther away from that which made BF great. I don't see why companies can't make PC games for PC anymore. If i want to play BF2 I'll just play BF2 as it exists presently.

pudgexd
pudgexd

So he messed up Battlefield Heroes with overpriced weapons and now leave the company?

blakeney
blakeney

Bf F2P was good in beta, becuase you earnt the currency by playing..... i wouldnt pay the same price that real bf2 costs just for a gun for 30days in bf f2p, and i dont think anyone else will! If anyone reading this would, i sugest you go buy bf2 and see what i mean, or if you already have bf2, and would still buy things for bf f2p..... then the only thingi can sugest would be to go buy a real gun and make some brain art!:P (try and do it somewhere where noone will have to find you, or clean it up!:P)

zulwalks
zulwalks

@siiixon Maybe he really wanted to give it for free but EA is forcing him to make it into a goldmine by making players pay for the better guns but he could take in the guilt so he quit

zulwalks
zulwalks

i thought when the headline said "departs" i was thinking of the other type of departure........man am i terrible

siiixon
siiixon

LOL he is crazy Play4Free is obviously a flop, why would anyone PAY for Play4Free (aka BF2 pay4stuff) when you can play BF2 with quadruple the content for as price of a single weapon 30 day rental :) its just DUMB.. he is gona get fired if he is continuing this way

mtait01
mtait01

honestly honestly honestly couldnt care less about this dude

GpVon
GpVon

this game was an insult to my graphics card and not even worth the wait for the download.Total trash.

ICE_PREDATOR
ICE_PREDATOR

i don't know about heroes but they killed play 4 free with taxing everything , it's almost imposible to level up at a decent pace.

Tha_DRP
Tha_DRP

battlefield 4 free, yes please!

Flaming_Spoon
Flaming_Spoon

thank god, get the hell out. You haven't done much beneficial for the BF franchise. Don't let the door hit you on the way out!

monson21502
monson21502

thats cool and all i just hope he dont have a daughter and name her kristen you know at least one of her teachers will mess up and say kissin cousins please come to the front of the class and the poor girl will be teased for life;(

maximo
maximo

never heard of this guy and tbh with you I dont really care if he has built a spaceship and flown to the moon with a cargo of bananas.

namdar
namdar

In other news a white puffy cloud looked like jesus.

raptures330
raptures330

@shakensparco It felt like a really well disguised spot for Battlefield4Free thing, didn't it? ^_^

FlamingFury
FlamingFury

Not Ben Cousins! NoooOOOOoooooOOOOO!!!!

nixtd
nixtd

@djpetitte You obviously don't know that microtransaction games make alot of money. There is no excuse for being cheap and hardly spending money when developing them

shani_boy101
shani_boy101

Lol Ben Cousins. In Australia that's the name of a football player that got caught up in a drugs scandal

shakensparco
shakensparco

Has anyone heard of this guy before today?

djpetitte
djpetitte

what do you people expect for free?

Vividnightmare
Vividnightmare

Interesting, if I'm not mistaking I believe Cousins was the EA guy that said 60 bucks is ripping us gamers off a few weeks ago, he said 60 was just too high a price point for content. The moment I heard that someone from EA said that I know someone was getting fired.

CyberKlown28
CyberKlown28

Play4Free is good, especially since it is in closed beta still. And its the only Battlefield I'll play since its at the right price! (except for BF3 later in the year maybe) Lag is still a problem though. Get it right EA ^^

RobbySpry
RobbySpry

I don't think this game i actually aimed towards Battlefield fans as it doesn't hold a candle in the wind to other BF games. It's probably more meant to act as a gateway into the BF universe for casual gamers. The beta game doesn't look nearly as good as in that trailer yet, by the way.

ThePedoBear
ThePedoBear

Simple one of the best MMOFPS games I've played. Smiler to Battlefield 2, and Bad Company 2, but free. Decent graphics, and it's very well made for a game that's in BETA.

Bangerman15
Bangerman15

I thought the beta was horrible, def do not wanan play this, ill stick with bc2 until bf3 is out

nixtd
nixtd

He should leave it's one of the worst f2p mmofps

okassar
okassar

It doesn't seem there's enough energy behind the play4free project...it's a good concept, but if the energy is lacking in anything in the game industry you can guarantee it's not going to work out very well, which sometimes can be unfortunate.