Battlefield Heroes enlists 1 million

EA DICE's free-to-play shooter hits milestone less than four weeks after release.

by

Early last year, Electronic Arts announced a new Web and microtransaction-based model called Play 4 Free, with Battlefield Heroes to inaugurate the program. Despite a few delays in beta testing, EA DICE's third-person shooter is now rolling through its fourth week of release, and today, the publisher revealed it has surpassed 1 million sign-ups.

Although the game has registered a sizable number of players since its June 25 launch, it's unclear how many will buy into the title's microtransaction system, which is the primary revenue stream for this free-to-play shooter. According to EA, the PC-exclusive title generates income through advertisements and the purchase of in-game items and character customizations. As detailed in GameSpot's hands-on preview of Battlefield Heroes, the shooter features an over-the-top aesthetic and centers around multiplayer gameplay.

Battlefield Heroes faces the challenge of standing out not only in a crowded field of shooters, but also a crowded field of Battlefield games. Last week saw the launch of Battlefield 1943 for the PlayStation 3 and Xbox 360, with Battlefield: Bad Company 2 following this winter for the PS3, Xbox 360, and PC. There's also Battlefield 3, which may not be out until considerably later, with EA COO John Pleasants stating the game wouldn't launch before April 2010.

Discussion

32 comments
Comduter
Comduter

Why are people calling this game free when it most clearly costs money to succeed at playing? Sure, you can technically play it for free, but if you want to defeat your most powerful enemies, you can't do it by practicing and developing skill. You need to purchase powerful weapons and upgrades in order to take on your enemies. It's just another lame, half-hearted, greedy rip-off attempt from EA.

NuKkU
NuKkU

well i registered yesterday and so far im liking this game but for some reason i cant connect to games alot im thinking its because of my firewall but from what ive played GREAT game

shani_boy101
shani_boy101

they need to get rid of permanent teams, i've played quite a few matches and too many of them have been 3 against 15 or around that. get rid of that annoyance and it'll be good. oh and they should make the planes a bit easier to fly too.

TheBigCheeese
TheBigCheeese

I am into COD4 and other fast paced FPS, and I found it really fun. I don't see why everyone complains about the microtransactions, if you play long enough you unlock items that you can buy with VP. VP is earned through playing. You don't need to pay anything. But beware it has many bugs as it is in beta still.

never-tranquil
never-tranquil

@BloodMist I find TF2 boring and BF:H refreshing and enjoyable!

crz_mofo
crz_mofo

thou it's buggy like hell ... unless they finish some major patchig i wouldn't suggest spending money there... but definetly fun

Nintendo_Man
Nintendo_Man moderator

I signed up even though i was skeptical but its one of the best free online games i have played. Mind you it will convince many others such as myself, to try out the series.

BloodMist
BloodMist

Too bad TF2 kicks it's ass.There's nothing much new about that when it comes to BF games though when you're talking about pure quality on the whole.

MischiefmAker
MischiefmAker

@ColdfireTrilogy Actually, they changed it recently so you can buy clothes for either a month or permanently. Still expensive, but now you at least get to keep what you buy.

artofshreddin
artofshreddin

DarthEthong... shut up dude, It's a fun game, i'm a diehard pc gamer/fps i've played all bf 1942,vietnam,bf2,bf2142 and this is a nice blend of TF2 styling into the battlefield universe. It's fun, it's just a fun game and anyone should try. it's free.. you cant go wrong. what did you expect 1943 type game for free?!?

Sins-of-Mosin
Sins-of-Mosin

Friends and I have just started playing CoD4's MP on the Xbox 360. We aren't much of a MP group but we thought to give it a shot.

DarthEthong467
DarthEthong467

Just like most things that start with the title "Free", it is a scam. Microtransactions are a scam. And on top of that, the game itself just sucks. Don't bother trying out this game, unless you're looking forward to being disappointed. Honestly, I was expecting more from DICE, this is a smear on the reputation of the Battlefield franchise.

dkdk999
dkdk999

i bet many of the people tried it then left :D.

NuKkU
NuKkU

awesome man i might have to get in this game too

Nihmmoh
Nihmmoh

if only battlefield 1943 was free.... but its not because its actually good....

jrorl63
jrorl63

@MissMorphine this game doesnt cost anything, it's a free game...

Willy105
Willy105

We need more free games like these. I still prefer Quake Live to this, but more the better!

cyborg100000
cyborg100000

Just another mediocre game, bring on BF3 and leave this cartoon stuff to TF!

spudster007
spudster007

Forget this. I'm going to buy the orange box.

MissMorphine
MissMorphine

well im not surprised its selling this well. it was pretty obvious after the Huge success BC was.

TheBionicRock
TheBionicRock

Here's to hoping it doesn't go the way of Warrock and Combat arms with uber items that can only be gotten with real money. If they can stay away from screwing over people who choose not to buy into micro transactions this could turn out good.

df-1
df-1

Finally EA does something nice. I thought for sure they would only give people who spent $10+ items that would massacre people. Happy its things that dont mess with the gameplay.

Bjorgo
Bjorgo

i have to say, the theme song for this game sucks

VenomRitual
VenomRitual

or i can not spend my $ on something stupid as clothes in a game.

Merex760
Merex760

I really like this game. The pace of it is awkward at first but after a while you get used to it. I've been playing it a lot.

Spikedjester
Spikedjester

Wouldnt everyone rather save on the microtransactions and get a better game by shellin 15 bucks for the OTHER new battlefield 1943 game. Anyone with me?

ColdfireTrilogy
ColdfireTrilogy

game got boring quickly, especially since buying clothing for your character is still very expensive once you realize its only there for a month ... nothing you buy ( minus a few items and special stuff) is permanent. So basically your shelling out for clothes etc that just disappear after 30 days ... they took the prices down but someone did some equations and it comes out to be still like 270$ a year to fully cloth your character .... for a game like this ... really EA?

feryl06
feryl06

looks like fun.. . time to sign up

metalkid9
metalkid9

well that's obvious cuz it was free