Bach told GameSpot that competition in the shooter market is good for consumers and that Battlefield 4 will emerge as the "best game" if it can stay true to the core of Battlefield.
"I think [competition is] beneficial for everyone. Consumers, first, of course, they get more choice," Bach said. "For us, we need to think about what is Battlefield really about so we don't dilute the franchise in any way. We need to focus down on what makes Battlefield awesome, and make it even more awesome.
"And I think Battlefield 4 hopefully is a good testament that we're doing that. I can't really see any downside to having multiple games being great," he added. "I'm happy for the consumer, first, and I think we will step up our game to fight the competition even harder. We think we have the best game; we need to prove it."
Battlefield 4 launches October 29 for Xbox 360, PlayStation 3, and PC. The game is also in development for the Xbox One and PlayStation 4. For more, check out GameSpot's previous coverage of Battlefield 4.