Battlefield 3 preorders hit a 'couple million' - EA

Publisher offers update on DICE's military shooter pre-sale status; CEO reveals 1,400 US positions currently open.

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Battlefield 3 is just a week away, and Electronic Arts is providing a quick update on the state of preorders in the run-up to release. Early last month EA announced that preorders were in the 1.25 million range, and EA project manager Kevin O'Leary told Fox News today that figure has jumped to "a couple million."

Battlefield 3 has gone pre-release platinum.

In July, EA said that Battlefield 3 preorders were tracking 10 times higher than those of Battlefield Bad Company 2 at the same point in development. Bad Company 2 launched in March 2010 for the Xbox 360, PlayStation 3, and PC, and it has gone on to ship more than 9 million units.

Those preorder figures came as part of Fox's "3 Days in the Valley" video segment spotlighting various Silicon Valley tech companies. As part of that feature, the news organization also sat down with EA CEO John Riccitiello, who spoke about the evolving nature of the company's business and highlighted its big franchises.

When questioned about EA's hiring plans, Riccitiello said that the company is currently looking to fill "approximately 1,400" positions in the US. This number is substantial, but it follows a string of layoffs over the past few years.

Following dismal earnings, the publisher announced in February 2009 plans to cut its workforce by 11 percent, or 1,100 employees, as well as close 12 facilities, "narrow its product portfolio," and eliminate certain other costs. That November, EA announced it would be cutting an additional 1,500 positions, canceling a dozen or so games in the process.

Discussion

96 comments
Devin-B
Devin-B

Can't wait till the 25th. I'll be picking up my 50 inch plasma and BF3 at the same time.

theexlaw999
theexlaw999

Im getting my new tv the same day i get this game, i may just skip all my classes and go nuts on BF3

lorider25
lorider25

they're not going to beat MW3 in sales, not even close. All I hope for is that this game is epic. I've been playing the hell out of BFBC2 to get me back in shape. LOL

Kazekage20
Kazekage20

Battlefield 3 is going to be a great game. I also think that MW3 is going to be a great game. So all of you who are talking **** about either, just shut up and keep your opinions to yourself.

nousername66
nousername66

We have all played MW3 before, when it was called MW2

Lotus-Edge
Lotus-Edge

Lots of boasting...another few days and we'll see what it's really made of....

vassago_
vassago_

Put it on Steam, dammit.

darkcomedian
darkcomedian

I just hope EA has the game stand on it's own merits and let it speak for itself and not pit it as "THIS IS SOOOOOOOOOOOOOOOO MUCH BETTER THAN COD!!!!!!11!!!"

ndm250
ndm250

This game influenced me into building a $1,300 gaming pc. Yeah its better than cod.

dylan35
dylan35

so ready for next tuesday wont be doing the COD this year !!!!!!

mrsniper83
mrsniper83

With the people talking **** about both COD and Battlefield, makes you want to not get either of them, because you know, no matter which one you get, all your gonna hear on the mics are people talking **** about the other game.

SkamArtist
SkamArtist

I have been a gamer since 1986, and this is the first game that I have pre-ordered and this is the first game that I will buy on day one. I don't remember the last time that I have been excited for a game (especially an FPS).

Triton
Triton

They got my PC greenbacks.

method115
method115

@Son_of_Bmore This is a game news site and you don't understand why the pre order sales of one of the biggest games this year is news? It's not like their is an abundance of news to report in the gaming industry. On top of that not every report is about making you want to buy the game.

kratos-lll
kratos-lll

Thats quite impressive EA. wish them best of luck against there biggest rival.

el3m2tigre
el3m2tigre

@001011000101101 .... So what if pokemon is a cash cow? That fact still remains that COD is an even bigger cash cow.

Son_of_Bmore
Son_of_Bmore

I don't understand y this is news how much a game is pre-ordered won't effect my decision 2 get it or not

MERGATROYDER
MERGATROYDER

This would be news if people didn't already know how large the community was for Battlefield 2 on PC.

brothersinarmsb
brothersinarmsb

Call Of Duty sucks. Battlefield 3 for the consoles suck. What else can i say?

SDBusDriver1979
SDBusDriver1979

I want to get the PC version but i don't want to install Origins. EA has too many digital distribution failures for me to have any faith in it.

conkerton
conkerton

I'm still on the CoD high... until Battlefield 3 puts a sword through it William Wallace style. The best game gets my money pure and simple. It looks like it will be close this year though.

mtait01
mtait01

Can't wait!!!!! I have not pre-ordered, but I never do. I will buy day one though :)

UncleTrick
UncleTrick

Enjoy it if it's your thing. I'm waiting for MW3.

StJimmy15
StJimmy15

@lionheart8472 True, but I really only played HC for the lack of assists. (Marking players, mainly) Also, no more bullet drop =(

Richardthe3rd
Richardthe3rd

So basically, they want to fill 1400 positions that they'll conveniently lay-off again at some future interval when revenue trails off a bit, just as they did with the previous 1100 positions. If THAT doesn't sound like a company I'd like to work for, I don't know what would.(sarcasm)

Lionheart8472
Lionheart8472

@StJimmy15 Is there even a need for hardcore mode anymore? Guys already die much faster than I've seen in any game. The damage reminds me of Call of Duty 2. It's awesome!

StJimmy15
StJimmy15

I just want my non-aplha build hardcore mode.

StJimmy15
StJimmy15

@cjburnfist I can tell what you were trying to say, but your grammar really makes your post sound intellectually void...

PremiumUnleaded
PremiumUnleaded

Blaming the game for you being a terrible player. xmfd

Ein001
Ein001

I'd like to hear the stats on how many people stopped playing the beta after the first day.

demonic_85
demonic_85

That's nice, when they dont make Origin mandatory then maybe i'll consider buying it. I'm not going to sacrifice the security of my computer just to play a video game.

ClaudiusCaesar
ClaudiusCaesar

So, 1 million will be upset by the slow-paced, team-oriented and couple-shots-kill BF3 gameplay.

steelmouth
steelmouth

a dozen games cancelled wtf PS wodnt it be easier jst to say 2.somthing million than a couple millions

ebookerd1
ebookerd1

knowing that Fox is spotlighting this game may force me to cancel my subscription. I can't stand to be supporting scum bags.

PixelAddict
PixelAddict

Well, honestly, i would have been shocked if it wasn't at least a couple million. Because for the past few weeks, everywhere i look, it's BF3 this and BF3 that. Gamestop alone is pushing the BF3 preorder so heavily that it makes a person believe it's the only game they'll have to sell.

wr_d12_2005
wr_d12_2005

When questioned about EA's hiring plans, Riccitiello said that the company is currently looking to fill "approximately 1400" positions in the US. This number is substantial, but it follows a string of layoffs over the past few years ......................huh .

MEDzZ3RO
MEDzZ3RO

@001011000101101 What's Call Of Duty being a "cash cow" got to do with Pokemon being one. The fact remains as such regardless. As for people mentioning their disgust for the franchise, it's largely because every fps gamer has played the franchise, it was great up until World At War I suppose. Not saying the two newer iterations are bad but they've remained essentially unchanged, the game's the same as it was four years ago. It's a real let down for the fans, not to mention when Call Of Duty first came onto the scene it was aiming for a more realistic take on fps games, now look what we've ended up with. Pre-planned dlc is also an issue as is subscription for a service you can get for free on most other games in the same genre. Activision are mainly to blame but naturally the franchise gets the stick. I don't think "CoD should die", love it or hate it it's done a lot for the genre. I just they they should slow down and release every 2-3 years with a new engine next time. They'd earn more respect from the core fans that made them successful originally which is almost non-existent in their current fan base.

warhawk-geeby
warhawk-geeby

I feel proud to be one of them 2 million :D Seriously can't wait for this game, 1 week to go!

cornbeef5
cornbeef5

im glad BF3 is doing well in the pre-order phase, the amount of effort thats gone into shaping this game into what it is has been immense and the level of interest in the pre-orders reflects this. Can't believe some people have cancelled citing the buggy beta as their reason, if one were to cancel because they didnt like the feel of it fair enough, but for the glitches? its a beta people they dont call it a demo for no reason... Cant wait for the release, im having gaming withdrawl at the moment because every other FPS out there is sub-par in comparison just cant adjust back...

gamebreakerz__
gamebreakerz__

I pre ordered and by doing that I get the limited edition. Although it's questionable how limited 2 million copies is....

MemberUnknown
MemberUnknown

Did anybody see how the steps rendered early on in the video?

controlfreak25
controlfreak25

Looking forward to BF3. The game will be awesome. But I laugh at those people who cancelled their pre orders just because of the beta.

001011000101101
001011000101101

@Sigil-otaku Quality never mattered when it came to COD? Seriously... just stop. And calling COD a cash cow, when you've rated Pokémon Black with an 8.5 is a little silly isn't it? Pokémon is probably the first thing that comes to min when someone mentions the words "cash cow".

001011000101101
001011000101101

[This message was deleted at the request of the original poster]

Sigil-otaku
Sigil-otaku

@Scorchstar Probably because COD has been a horribly stagnant cash cow series for so long that needed something to top it (for the sake of the audience and genre) and once something has the old die hard COD fans are clearly mouthing off back too. Obviously quality never mattered when it came to COD so I don't know if BF3 will convert enough of the COD crowd to matter but clearly the fans of each game are trying to do there part in condemning activisions frequent lack of effort but in a quite immature way at times but oh well.

Scorchstar
Scorchstar

OMFG WHY IS EVERYONE COMPLAINING ABOUT COD AND BF3!!?? Every article I open has comments saying S#%* about both of them!! GET OVER IT! Both of them have pros and cons!

jollybest1
jollybest1

@shadowl Yes in the beta I've saw some idiots standing and waiting for a Jet to respawn and then the enemy brought a tank in the base ......then they started to cry out BASE RAPE :)) ...PATHETIC......I hope that we will not see something like that in the final game because it will be stupid and the game will s***** for everybody, but kids are kids and idiots are worst , this is the only thing i worry about ....hope that most of the players will be good as in BFBC2 and BF2 (not all but I didn't saw MANY idiots standing and waiting for a tank to respawn), but indeed many idiot leave on this planet, they breathe our air and occupy our space .......

aamir69
aamir69

@ 001011000101101 OMFG Battlefield 3 is so much better than COD