Battlefield 3 preorders hit 1.25 million

EA CFO Eric Brown touts platinum sales figures for DICE's shooter with more than a month until launch; taking wait-and-see tack for $50 Call of Duty Elite rival.

Electronic Arts and Activision will be going head-to-head in the first-person shooter space later this year, and though the publisher has said that it doesn't expect Battlefield 3 to top Call of Duty: Modern Warfare 3 sales, it expects to at least take some market share. And thus far, it appears as if demand is quite high for the EA DICE-developed shooter.

Battlefield 3's standing army is already over a million.

Speaking at the Citi 2011 Tech Conference, EA CFO Eric Brown said that Battlefield 3 has already sold more than a million units at retail. "To date we have about 1.25 million preorders on Battlefield 3," Brown said. "So it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders relative to the same number of weeks to launch, so it's doing very well."

In July, EA said that Battlefield 3 preorders were tracking 10 times higher than those of Bad Company 2 at the same point in development. The game is expected to launch on October 25. Bad Company 2 launched in March 2010 for the Xbox 360, PlayStation 3, and PC, and has gone on to ship more than 9 million units.

Brown was also asked whether EA has plans to match Call of Duty's $50 service, which Activision detailed as part of the Call of Duty XP event last weekend.

"The short answer is no," Brown said, before detailing some of the postrelease add-on content that will be available for Battlefield 3. He did leave the door open for future installments in the Battlefield franchise to charge players, saying, "We'll monitor and see what the outcome is."

Brown also addressed EA and BioWare's upcoming massively multiplayer online role-playing game Star Wars: The Old Republic during his Citi 2011 Tech Conference appearance. Of note, Brown said that EA still expects to launch the game this year, but the publisher has allowed in its earnings expectations that the game could slip into early 2012.

Though he would not reveal The Old Republic preorder figures, Brown did say that demand for the game is tracking in line with the company's expectations. Previously, EA has said that SW:TOR has broken its record for preorders. The publisher has also said that it intends to limit sales of the game to ensure a smooth launch.

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228 comments
AceBalls
AceBalls

Battlefield 3 makes Modern Warfare 3 look like the ass of a dead dog.

WillyChong
WillyChong

Damn, how to get physical warfare pack? Pre-order......?

Edged_out
Edged_out

I played BF and i didnt see any of this Co op game play everyone talks about, everyone was still running around on there own > Plus what difference does it make if the RPG blows up the wall like in BF or you put the RPG through the window in MW, you still get the camper ?? I didnt like the Tanks in COD 5 or i didnt like the Tanks, Jeeps, Bikes or trucks in COD 3 so this make no difference to me if there in BF its old hat. I find BF only plays slower because the maps are bigger but that makes it less fun for ME. When i play in my Clan at TDM in MW we have the best games ever, we work as a team and 9 times out of ten we win, i find when we play BF it get to boring as the maps are to big and i find everyone just blowing this up look for easy kills. I hope the maps a just a bit smaller in BF so the game play can speed up just a bit, im not looking for a MW BF an looking for something that i can play that is different but not miles different.

thereal-15-cent
thereal-15-cent

@devastion913, true. But I don't camp on CoD, and I still win more often than not. Campers are the main reason CoD is on it's way out.

devastion913
devastion913

@thereal-15-cent Halo 4 is being made but Bungie isn't making it. BF differs from COD not only with vehicles but with a great squad spawn system, much larger maps allowing for better tactical options, and a destruction system which constanly changes the battlefield and thats the kicker. COD is all about knowing all the camping/sniping spots (dare I say glitches too) on the map and racking up your killstreak unless your playing search and destroy, then its just about knowing the maps. In the newer BF games with the destructible cover it helps to know the maps but it dosen't give you the same advantage as it does in COD because people can just blow your cover up unless its a rock, then you get mortars on your head. The biggest difference is BF has no killstreaks and that cuts down on camping. What a BF game would be like with killstreaks is basically MOH and camping was rampant, partly because thats how you got the highest score and part because if theres killstreaks theres going to be more camping. Halo will continue to sell well but it dosen't have the buzz it once had, that dosen't mean I don't think its a great game.

thereal-15-cent
thereal-15-cent

@devastion913, but that's because Halo was innovative at the time. People had never seen anything like it... But after that, the FPS genre started expanding, and no one is doing anything innovative anymore. Battlefield is different than CoD, but not that much. The vehicles and graphics are the only thing that sets it apart from the average shooter as far as gameplay and controls go. Halo is still kind of a juggernaut... I'm sure Halo 4 will sell 10+ million. Keep in mind they haven't made a game in the main Halo series since 2007, and that sold like 8 million I think. Don't know about anyone else, but I still think Halo is better than CoD and BF.

devastion913
devastion913

@thereal-15-cent Halo had all that stuff around the time of Halo 3, before COD took off, it was around, but had not taken off yet. Where is Halo now? It's still around but it ain't the juggernaut it once was. People saw something new in MW and jumped to that boat because Halo more or less got stale. COD won't fall this year but it can't keep going this direction or BF will be the new big dog and BF will have all the Mt. Dew cans.

x_hunter00
x_hunter00

wow, BF players are really full of themselves. BF is better than MW3 because it looks better. Keep sticking with that because whatever actual game play footage they showed was standard at best. Oh and stop living in the illusion that BF has no camping or even less camping than CoD, because it is just that, an illusion.

skiergamer95
skiergamer95

@nryan125 BF has Rush, similar to Search and Destroy, but more fun with vehicles and bigger maps. In every SD match I've played there is always a camper. In BF you can get rid of the camper by blowing up the building they're camping in. BC2 was better than MW2 because it had a very fun multiplayer, free map packs, a short but interesting single player, onslaught, and Vietnam expansion pack.

TruSake
TruSake

I like a demo before I become part of that statistic

bigcrusha
bigcrusha

@thereal-15-cent All within fear of being overtaken, Activision is banking a ton on promotion because of the flow of success they've had with this franchise recently. They are afraid of the "been there, done that" critique. It's not going to flop, everyone should know that. Although it will lose fans, that is certain. Even if the Cod giant doesn't fall, they can't keep this going for long, it was hinted that MW3's story will add a multitude of key characters to the story plot as backbone for future installments. That right there pretty much confirms a MW4, MW5 and Future Warfare. That will be their undoing.

thereal-15-cent
thereal-15-cent

@bigcrusha, it's tough to say. I think MW3 will sell more than Black Ops because the Modern Warfare series has always been better than the Treyarch developed CoD games. It will probably sell somewhere between 2 million more or less. But look at all the promoting they're doing.. There's an MW3 jeep, they're making an MW3 Mountain Dew flavor, and they threw an MW3 party. It's hard to see the game flopping.

dre256x
dre256x

1.25 million... thats it? here i was thinking they would put a dent in Cod sales. now you know that if this cod elite thingy is successful they will come with a similar plan..

bigcrusha
bigcrusha

@thereal-15-cent Meh, pre-orders mean little, could be that MW3 has more pre-orders than Black Ops because Cod fans who didn't pre-order last game are doing it now. I doubt the pre-orders are from newbies.

thereal-15-cent
thereal-15-cent

@bigcrusha, I heard MW3 is getting more pre-orders than Black Ops, but I'm not sure. You're right about the market share part though, EA themselves said that's what it's about.

bigcrusha
bigcrusha

@thereal-15-cent They won't beat MW3 and they know that, beating MW3 in sales was never EA's intention from the start. They are after market share. I doubt MW3 will sell as much as Black Ops did because a portion of the Cod fanbase has gone to Battlefield. EA will successfully create a power gap, a gap that will grow exponentially over time.

okassar
okassar

I preordered for $45 and it came with bonuses. A couple days ago I made an account on EA's Origin website and put my birthday as now (well, it was my sister's and she's going to play this game ;)) and they emailed me a 25% discount code that can be used on anything in the Origin store. LOL. I would've waited a few months to buy it otherwise so this is mutual. Thanks EA.

devastion913
devastion913

@Edged_out I hope the new MOH uses Frostbite only. The last MOH just used Frostbite for thier multiplayer. I heard the SP used a heavily modified version of Unreal 3. Now I know I'm not the only one that thought the multiplayer in MOH looked better than the SP.

devastion913
devastion913

@shaunn191 No need, DICE added a team deathmatch mode in BF3, probably for the COD crossovers.

thebeachguy90
thebeachguy90

Those complaining about the BF trolls: Over most of them are bandwagoners from COD, they're the ones trolling, not actual BF fans.

Edged_out
Edged_out

The new trailor made this game look to easy ??? I wonder if the online multi player will be faster paced than other BF games ? Yeah im not a BF fan but this looks intresting. Does anyone else think EA will relsae MOH next year then BF the folowing year so they go agianst COD every year ?? and will MOH use Frostbites new engine ????

bumbum1991
bumbum1991

Sh*t, I'm seeking a part time job just to get the game in time. 2 months and 60 bucks to go. The new trailer just blew up my mind.

djpetitte
djpetitte

@Gregst3wart just becuase it sells more doesnt mean its a better game, you newb.. Just mean more tween's moms bought that for them for xmas.

djpetitte
djpetitte

I hope they have veteran status still. I have yet to see anyone with a higher veteran status then me on BC2(8) and my 2142 account has the BF2 emblem next to my rank. I've been playin bf since 1942 and pretty much every game since, including heroes which I know was awful but still fun. I am officially a COD hater.

andy-and
andy-and

Battlefield 3 preorders hit 1.25 million +1

luneth77
luneth77

@Thuganomic05 No, don't get me wrong, I hate trollers on both sides. I'm just saying that it's pretty obvious who the bigger ones are.

jollybest1
jollybest1

@chingchingbrown don't worry about campers blow them with a tank rpg grenade or grenade launcher, or just wait until the building falls on them

aswer12_emo_00
aswer12_emo_00

Nah not worrying that cod players doing cod stuff in bf3. They probably will just get killed trying to do some 360 quickscope... oh and ahh message to all you campers: you might not want to lean near the wall

shaunn191
shaunn191

Hopefully all the COD guys coming to BF will stick to squad deathmatch.

x1RONPATR10Tx
x1RONPATR10Tx

Mixed feelings about 1.25 millions pre-orders, on the one hand, means a ton of people to play with per console, on the other, that means a lot of people from other games that will complain about what makes a bf game a bf game. Hope DICE only responds to those with legitimate old school complaints.

chingchingbrown
chingchingbrown

I don't want all the cod players to switch over to bf3. Think about it. Everyone trying to 360 noscope with a m95. People running around in the open all the time. F*cking campers. Idk. I'm sick of cod >:(

devastion913
devastion913

@IndiePrower What happened to C&C gives me nightmares...

The-Best-Joke
The-Best-Joke

@CptRexKramer Well, what EA really said was that they were going to kick Cod's ass in the market share percent, taking COD's market share from 90% to over 60%, sounds bold, but hell, you can't win if don't risk it.

thereal-15-cent
thereal-15-cent

@bigcrusha, I don't know... Black Ops was no different than MW2, but the masses still bought it. MW3 will sell even more than Black Ops, so Activision may always be on top. I don't think Battlefield has the same "Mass appeal" as the CoD series. It's slow paced, and EA hasn't done a good job of promoting it.

IndiePrower
IndiePrower

So, after messing the CnC and NFS franchise, I guess this is the moment for EA to fix their image.

Blitzkrieg63
Blitzkrieg63

So you guys know, I'm actually that last .25 mill. (I get a little crazy with the add to cart button). Oopsie daisys... Oh well, I love you Battlefield, take a bite out of CoDs huge*** market share for me.

daabulls23
daabulls23

"...He did leave the door open for future installments in the Battlefield franchise to charge players.." For what? We already pay for add-ons like Vietnam for BFBC2. This is not a good trend. I hope COD Elite fails hard.

StJimmy15
StJimmy15

Which Activision will say is because of ModernWarfare3.com *rolls eyes* *cancels MW3 pre-order*

jasonzilla11
jasonzilla11

Awesome! More people to play with! However, I do hope they don't put a price on Battlelog, and the reason why is because they promised they wouldn't. That's why I'm not complaining about Elite. They said that it'll have a price, and people knew what they were getting in to.

Gregst3wart
Gregst3wart

battlefield will sell 7 million Cod will sell 24 million now shut up and deal with it

Ronnie_Rim
Ronnie_Rim

That's all? I was expecting more TBH.

wars45
wars45

so ea said its going to charge for new bf if cod xp does well i will tell u now ther will be a new bf each year and ea will millk it to bits

MW2ismygame
MW2ismygame

I am proud to be a part of that 1.25 million, money well spent battlefield 3 woot woot!!

Colonel-Snake
Colonel-Snake

@Joedgabe Call of duty isn't Battlefield so a comparison between the two multiplayer wise is stupid to me. Call of duty isn't about destroying buildings etc, it's an arcade arena shooter cater to where anyone can pick up and play. Battlefield structure is built upon a more team based work ethic. I never said they was the same, I said they're both in the same genre which is an FPS, I said Activision and EA are one in the same. If Call of duty was to have destroyed buildings it wouldn't be Call of duty anymore. End of the day I prefer COD to be COD and BF to be BF. We need games to be themselves and to stop trying to imitate and copy each other, hence I praise Resistance 3 for truly being their own game while copying minor ideas from other games and putting their own little twist to it.

illagueril1
illagueril1

Man this crazy, I read these news articles bout MW/BF and are amazed at the little war goin on between y'all folks. I don't play either, at all. I guess I'm in the scarce pile of folks who don't really like military shooters. I'd rather play Red Dead, GTA, Drakes Fortune online instead. I mean I havent even play a MW game yet, and probaly never will, they jus don't interest me. I know that both franchises are great games, but neither even gives me chubby, more or less gets me fully excited. And I relize all the games I motioned were 3rd person shooters, but the was jus coincidence, I love fps too. But on dat note I haven't really played too many fps in the last couple years, got kinda tired of em after the ps1-ps2 era, I guess I like 3ps better no adays, fps seem limited to me in there overall gamelplay. I guess to settle this dispute they should make MODERN BATTLEFIELD 4 which combines both franchises allowing you to pick either franchise to play as. Then you could tornements to see who's players are more skilled at their fps craft. Man, that's I great idea, I shoulda keep it to myself

Zephol
Zephol

vIt will definitely outperform MW3 as sales but I doubt it.

CptRexKramer
CptRexKramer

@demondogx Consoles are so much easier. :)