Battlefield 3 could have $50 million marketing budget - Analyst

Wedbush industry watcher estimates EA's push for Call of Duty competitor, projects 2 million sales for Star Wars: The Old Republic.

In April, Electronic Arts CEO John Riccitiello said Battlefield 3 was designed to take Call of Duty: Modern Warfare 3 down, adding gamers could expect "a couple hundred million dollars" would be spent marketing the two competing titles. The lion's share of that money may be spent on behalf of Activision's blockbuster first-person shooter series, if a new investor note from Wedbush analyst Michael Pachter is accurate.

Expect a Battlefield 3 ad blitz closer to the game's launch.

In today's note, Pachter estimated that EA will spend between $45 million and $50 million to push Battlefield 3 this year. In addition to the marketing support, EA has the DICE-developed first-person shooter scheduled to get a head start on the competition, with an October 25 launch coming weeks before Modern Warfare 3's November 8 bow.

Pachter also weighed in on EA's Star Wars: The Old Republic massively multiplayer online game. The analyst expects it will sell 2 million copies at launch, with 1.5 million of purchasers sticking around beyond a free one-month trial period. Earlier this year, Riccitiello told investors that the game could be "substantially profitable" with just 500,000 subscribers, with anything above 1 million monthly users making the game "very profitable."

For more on Battlefield 3, check out GameSpot's previous coverage.

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Discussion

229 comments
amanofletters
amanofletters

Whilst we are on the topic of paying. Does any else hold the belief that if and when the gaming industry matches in cost (relatively speaking) what Hollywood does (and please correct me if I am wrong) that the film industries are putting in for a mere 2 hours what some games are for 10+ hours. If the gaming industry multiplies by five times the expense they put into game development, wouldn’t that be something?

FamousCalibur
FamousCalibur

@Entropy730 lol, for some reason i thought the game was called Battlefield: Bad Company 3, that's why i abbreviated bfbc3. but im still right in a way, or not :P

shkar
shkar

day one buy for me BF3.........day two buy for me MW3 ....

daub11
daub11

it will be awsome when B.F.3 comes out cause i think that when it does every body will be crowding all the stores just to get it and i think that the game will be the best war game ever to hit the ps3 and the 360. but i just hope that the graphics will be better than ever.

COLDFIRE25
COLDFIRE25

@4514N_DUD3 So your saying, if they dont do any ads what so ever, we would all know about this game and not be having this conversation...? No. Without ads 75% of the people getting BF3 wouldnt be. Alot of people didnt knwo much about the BF series at all. The game itself will be amazing, that little extra they put in to ads will improve this game more with a larger community and will help the BF games to come. Also without ads, CoD would be nowhere near what it is today...mainstream.

jedicommand7
jedicommand7

The people who have actually played both game series realize that these are two rather different games, especially with multi-player. Sure, they are both FPS, but CoD is a lot more run, gun, and respawn while BF has vehicles, bullet drop, respawn delay, and no zombies (so far). While I will eventually get and play both, I'll spend most of my multi-player time in BF3.

atopp399
atopp399

They're high balling the Star Wars numbers, IMO.

mikees1
mikees1

@bluedarrk And again, BF3 WILL be the better game (BFBC1 & 2, plus the previous BF games, like 1943 for instance......3 years old but still full lobbies....something you will not get from a 3 year old CoD title, prove this.) MW3 will only beat BF3 due to peoples inabillity to try something new/kids who should not be playing it anyway. I learnt today that p-diddy (or what ever he calls himself nowadays) has sold more records than The Who, that in no way is a reflection on whose music is better though. In 50 years people will still talk about The Who and their counterparts The Beatles/Rolling Stones ect......P-diddy will be a very small footnote. I know it does not work like this but may the better game win!

mikees1
mikees1

@bluedarrk please follow the website link i have posted at the bottom of this page. You are talking from an American perspective, i am talking from a British perspective, and over here BF3 is far far exceeding MW3. Everything you are saying about CoD is exactly what i am saying so on that we agree. That is exactly what i equate any CoD game too, mindless run and gun where tatics are left at the door. And no i said nothing about BO's because the Treyarch games are the only CoDs i enjoy, as i have said before i will be skipping MW3, even though it has a British SAS campaign. Thats the only thing that sold MW1 to me. Anyways heres just ONE site, the new Assasins creed tops the list, but battlefield 3 beats MW3. http://www.simplygames.com/Pre-Order-Chart/all/

JOKER677
JOKER677

Saw the name Michael Patcher and stopped reading. Guys an idiot, thought blu ray was coming the 360 gtfo

emperiox
emperiox

@DLobotomist Right there with you bud. Can't wait to get my paws on a copy of BF3, if it's the last copy in the store...somebody's child isn't getting BF3 for Christmas, because I will do whatever it takes to get BF3. xD

DLobotomist
DLobotomist

I just hope there is enough money to make the game... so far everything looks effing good.... wonder what OMG moments are they putting in there.... simply said... I want this game bad.....

sh3bang
sh3bang

@4514N_DUD3 How could you say advertising is pointless?! We wouldn't see the awesome trailers that BF3 released so far. It's what got my interest in BF3 from their advertisements and I'm assuming that what got the majority of the people too. I bet I wouldn't really think of BF3 w/out some sort of preview(s) they have presented in the past.

captain_hitec
captain_hitec

@Earth_Krish You wanting to know is actually part of the marketing! Don't you get it? Trailers and teasers and what-so-ever are meant to make YOU wanting to know! And to get to your "Why?" I tell you why! Dice is doing some really hard work on their Battlefield franchise, while CoD just keeps repeating and still gets the biggest entertainment release ever. Now I think you have the brains enough to understand WHY now. Battlefield deserves better, PERIOD. ...and you know that ;)

4514N_DUD3
4514N_DUD3

@COLDFIRE25 but advertising is pointless, we "all" know about the game already, how could we not? i say they should use that budget to improve the game even more epic.

AlonNt
AlonNt

looks freakin awesome!

perkinsj26
perkinsj26

I plan on buying both MW3 and BF3, but as with past games find myself enjoying the game play of the battlefield series much more. Plus with destruction 3.0 BF3 will just shine that much more.

Son_of_Bmore
Son_of_Bmore

OMG! My first comment wit this account & all I can says is how can any1 look at a game & say what score it's gonna get just wait people

MuffintopX
MuffintopX

So far BF3 looks like it could earn a 9.0 on single player alone. Adding CoD killing multiplayer will at least give this game a Real 9.0, if not 9.5.

mooch35
mooch35

@Devin-B You see, the problem with that logic is that there dosen't have to be a new game every year to top the one from the previous year. That's why people are getting tired of the MW series. If a game is good enough, the gameplay experience alone should keep the community happy. Look at games like Starcraft. It's been over a decade and there are still people playing it becuase it was such an awesome game. New maps would be nice, but change nothing that could affect the core game mechanics.

Earth_Krish
Earth_Krish

@captain_hitec All they've done is release some trailers, trailers that tell us not much, give us some slightly updated visuals.. I don't know about the rest of you, I could give a rat's behind about their advertising, and even their trailers that give bits of the sp (which I also will hardly care about until it's released) and spotty ideas of the multiplayer (in regards to being any different from the last games, better or worse) Why? Again I don't know about the rest of you, but the rift between the marketing and interviews and what actually comes in the product is ever widening. I want to know what's actually in the game. I for one play the BF series for the multiplayer, and they haven't given me reasons before to care about the sp (though I don't mind good sp). Almost every gamer must know the BF series by now. I suppose the marketing now is to pull in more mainstream, convert tired COD players? Okay it makes sense now i guess...

captain_hitec
captain_hitec

@Seifer24 You seriously took the time writing this comment? The Gamers already are screamin' how amazing it is. Thanks to the excellent thought-through marketing (which costs money). Because as a company you can't just release some trailers and see what happens. We already saw gameplay of BF3 while the only thing we saw from MW3 was some green lines.

Finy
Finy

I played all the time BC2, when I bought the Vietnam expansion I realize how good this guys are doing it. I preorder the game the first day of selling. I think their graphics are way better, scenarios are great.. common you can destroy buildings!!!

Phaselinear
Phaselinear

I totally agree that SWTOR will be successful, and that's a no-brainer. It looks incredible so far, and after waiting for more than a year for this to finally happen (new computer too!), the label "MASSIVE multi-online" for this game will live up to the hype. Can't wait!

hotpugs
hotpugs

I'm feeling the call of duty to pick up BF3 in October

Grovilis
Grovilis

@Seifer24 Please look at Battlefield 3's gameplay and try telling me that there was no money invested into the actual game. It's a flipping spectacle

COLDFIRE25
COLDFIRE25

@Seifer24 You do realize that without advertising not everyone can see your game. You know how many games are out there that very little people know about and therefore dont do well at all and go under. Battlefield is a big series, but without them doing this amount of advertising people wouldnt be turning their heads away from COD. COD is done and people need to see what it really is (The same thing over and over). For Battlefield to do as good as its going to do they needed to do this. Dont be a fanboy. :]

TheIfym20
TheIfym20

BF3 or MW3 hahaha that's funny. Everyone knows Cabelas trophy bucks 2012 is the most anticipated shooter of the year.

keelo88
keelo88

bf3 will kick ass .. no doubts about that !! , even to me and many gamers bf bad company 2 was alot better than Cod MW2 and blackops .. u see one BF series had huge competition with two CoD series's ..

Q-abs
Q-abs

Video games these days

Seifer24
Seifer24

Heres why the games fail in every way guys. Instead of investing money on making the game outstanding they spent money for advertisement. Hearing this im sure both battlefield and starwars will be a fail. If a game is superb it doesnt need much of advertisement,instead gamers will scream about how amazing it is.

jm3811
jm3811

They should focus on the gameplay: get rid of the snipers, keep the medics.. and let us do the marketing. Besides BF1 was better.

okassar
okassar

War game vs. camping game..choices..choices..

AmorDeRey1988
AmorDeRey1988

steelmouth-Right,because you obviously know what I do and do not do...You're to juvenile to understand,but that's ok you'll grow up eventually.Maybe you should do some volunteer work instead of sitting on your ass all day.

muzza93
muzza93

Pre-ordered BF3 today (and Driver: San Francisco) BFC is gunna be a blast!

Devin-B
Devin-B

Battlefield 3 is going to have to be extremely versatile and have a host of DLC to continue to dominate after MW3. No doubt BF3 will crush MW3, but what about next years CoD? Or the year after that? I don't believe DICE plans on releasing another BF anytime in the next few years. I really hope DICE has already thought ahead on this.

aamir69
aamir69

I am definitely buying this gem. 2nd here is my opinion why BF3 will be better than mw3. OK guys, specially game reviewing websites like gamespot. Please stop reaching point of orgasms when you review Call of Duty games. Every time you rate COD in your head, its 8+. Why? what for? Having better graphics? Yeah yeah you can edit your soldier and make him do Yee Haw and what not. BF got bigger maps than COD, COD maps are like playing hide & seek in your house only with Killstreaks BF got tanks, helis and aircrafts. Your maps are as big as inside of a tank or aircraft. You put a nail in the coffin by steam crap. If the host leaves the game, its 50/50 that you will be able to connect to your new host(who is probably downloading pron at the same time). Oh thats not your fault right? its that fn steam. What an excuse.

Yoshi10000
Yoshi10000

I just want Battlefield 3 to be released so my friends can stop talking about the suckish call of duty series. BF3 > MW3

lokolifelol
lokolifelol

I feel sorry for MW3 but, man , battlefield 3 will pawn it :D

dakkafex
dakkafex

yes, lets market a game thats basicly already markiting itself instead of make an extra game, im gona buy it no doubt instead of that crappy piece of COD, its realy only fanboy bonanza:P, id rather have they pump in just an extra 5 mil in to the old republic, its gona bring in more money overtime after the bf3 streak

GarGx1
GarGx1

I'll probably get both but one thing is for sure BF3 is the best thing to happen for PC gaming for years. All you need to do is look at nearly any tech PC forum and they are full of threads with peeps building or buying a gaming PC for the first time because of BF3.

adilejaz
adilejaz

Well....no matter how good BF3 is, I will only be able to play the single player because I live in UAE!! There are no dedicated servers here. So for one thing I praise MW3 guys for P2P servers which people like us can enjoy multiplayer!!

FordLynx
FordLynx

EA should not spend more on Ads because Battlefield 3 is already felt worldwide. They should focus on maintaining their programmers and keep them in good shape. Doing so, Battlefield 3 will surface the way DICE want it to be.

taino1128
taino1128

EA is a rich company with s*** load of money. They BETTER spend a lot on marketing this game!

cjf187x
cjf187x

@TonnFool23 modernwarfare3.com best site ever!