Australian gaming worth A$1.3 billion in 2007

Aussie games industry notches 43 percent growth last year; 15.4 million games sold.

Last year was a record year for the US game industry, and it looks as if us Aussies have also followed suit. New figures from industry tracker GfK Australia show that the Australian game sector was worth A$1.3 billion ($1.1 billion) in 2007, a strong increase of more than 43 percent from the previous year.

Of that 2007 figure of A$1.3 billion, Aussies spent close to A$500 million on consoles, handhelds, and peripherals. More than A$800 million was spent on software, which translated to roughly 15.4 million individual pieces of software sold (with six million of that coming in the final three months of the year).

According to GfK figures, Aussies spent big in 2007 compared to 2006. In 2006, the total spent on gaming was only A$925 million, which in itself was an increase of only seven percent from 2005 figures. Of the 2006 figure, A$329 million was attributed to hardware and A$596 million to software sales.

Ron Curry, the new CEO of local industry body the Interactive Entertainment Association of Australia, attributed the strong sales growth to the release of next-generation consoles and the rising average age of the Aussie gamer to 28 years old.

"Last year, Australians welcomed the arrival of the PS3 and marked a full year since the release of the Xbox 360 and Nintendo Wii. Sales figures also indicate a resurging popularity in handheld consoles with 2.3 million units of software for the Nintendo DS system purchased last year compared to the 840,000 purchased in 2006," Curry said.

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RandolphRam

Randolph Ramsay

Randolph is the managing editor of GameSpot, and needs more time to play games.
14 comments
Smoolander
Smoolander

Lots of money spend here in Australia. Unfortunately it will mean that distributors will continue to charge us under the PAL territory prices, when compared to the U.S. we are getting incredibly ripped off on the prices of consoles and games. I hope the distributors and retailers who are charging up to $120 AUD for some games, compared to the $60 charged in the U.S, are kicked in the testicles repeatedly..

jusmurph
jusmurph

I wonder how much of this stays in the local economy?

DarkDamo
DarkDamo

Hopefully when I finish uni (2 years) there will be a lot more support for the industry down here

hypnotic71
hypnotic71

I'm glad that the Australian gaming industry is becoming well known and is raising funds to create more games. The only thing is that, Australian gaming is still not known, it isn't internationally recognized well enough, whcih is where the Australian industry is not taking advantage of.

Turbo-Evil
Turbo-Evil

Yeah, woo Australia. I know I spent at least $1,000 on gaming products this year. Actually it was probably $2,000. Then there was my new PC, does that count...

mysteriousminds
mysteriousminds

28 years old ... thats, old. i wonder if there will be more growth this year.

raghraghragh
raghraghragh

In the words of Garth from Wayne's World; "Thanks...I like to play."

shredicalous
shredicalous

Once again proving that 07 was a massive year in gaming

Fusion_Master
Fusion_Master

That's quite increadible growth. Something must come out of all of this, it's shown there is a very strong growing market in Australia.

Lazdude
Lazdude

Wow I wasn't expecting that much growth, hopefully now the government will sit up and take notice of this untapped economy booster.