Atlus targeting females, seniors

Japanese game publisher hopes pinball, retro games will increase diversity at its Game Panic arcades.

Atlus is looking beyond the traditional demographic of 18- to 35-year-old males in an attempt to expand its arcade business in Japan. The company, which publishes the Summon Night and Battle B-Daman series in the US, says it will try to bring a wider diversity of customers into its 11 Japanese Game Panic arcades. The key to its strategy will be nostalgic and accessible games such as pinball, and Atlus has already acquired the distribution rights to an unspecified US pinball manufacturer, according to Nihon Keizai Shimbun. Twenty percent of the Japanese population is over the age of 65, an age group that game companies have been unable to successfully target in Japan.

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11 comments
barkingcats
barkingcats

That's dandy how females and seniors are lumped together (assuming both demographics enjoy classic arcade). If they really want female demographic, they should get more cutesy, fun, collecting, slightly RPG type games.

PringerOtaku
PringerOtaku

Atlus may publish bad games such as Battle B-Daman, but they also give us SMT and several NIS titles. Anything that'll help them stay in business is good for niche gamers. We need more Atlus' in the industry.

lvlUNE3B
lvlUNE3B

umm... They need to bring something new other then Retro and pinball games.

Vulpis
Vulpis

I'm amazed there's still US companies making pinball games, myself.

Xendercide
Xendercide

On the flip side, if they do manage to target and win over those untapped potential sales, then it might be interesting to see if the US would follow suit, (or at least other Japanese manufacturers/developers)

ultimate_zero
ultimate_zero

I don't know anyone 65 or older that plays videogames.

ConManWithGun
ConManWithGun

im preaty sure 65 year olds would not care about a dumb cartoon game

phinsfan
phinsfan

We don't want anymore B-Daman.