Atari Teams Up With Denny's to Bring You Food-Themed Remixes of Games

Hashteroids.

Publisher and developer Atari has partnered with diner Denny's for a summer promotion, and it's as great as you'd expect.

Atari has remade three of its classic games with themes having to do with the diner and its food. Asteroids, Centipede, and Breakout all got a breakfast makeover. You can play Hashteroids, Centipup, and Take-Out on the Denny's mobile app now.

Why would Atari do something like this? Well, Atari hopes that it will help classic games reach a new audience. CEO Fred Chesnais explains, "Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way."

In Hashteroids, "You’re aboard the SS Denny’s Condiment Transport ship and the mission is clear: deliver 40 tons of condiments to the 4th planet in sector 7d."

Centipup involves an intrepid boy and his journey with syrup: "Once upon a time, a young boy named Danny came across a bottle of syrup and with just a slight squeeze the bottle’s sticky contents had the power to turn anyone or anything into a fried egg."

Finally, you wreak destruction on Denny's food in Take-Out: "A wall made entirely of delicious Denny’s breakfast items appears blocking all the take-out orders from their rightful owners. The only way to feed customers is to break down that wall!"

Recently, Atari announced that it's working on getting back into the hardware space. The company is currently discussing wearable game technology and other non-console systems.

This partnership with Denny's makes me wonder, what other classic or modern games would be great to combine with food? Would you play Left for Bread or Call of Duty: Snack Ops? Tell us your pitches for food and games mashups in the comments!

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Alex Newhouse

An editorial intern on his second tour at GameSpot.
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24 comments
SingletreeAve
SingletreeAve

Darn.  I was hoping Hashteroids involved smoking something.

snugglebear
snugglebear

Don't forget, you can also now get married at the Denny's Las Vegas wedding chapel! 

commanderxp90
commanderxp90

<3 the Denny's restaurant. Hell yeah, the Denny restaurant is really too close to my home. =)

xcollector
xcollector

Atari is the zombie that just won't die.

imajinn
imajinn

Atari should really have stayed hidden. Unless of course they plan on making 3rd party controllers, in where you can use it as a phone as well as controller (Jaguar reference) /sarcasm

MERLIN72
MERLIN72

i thought atari went belly up ???

deadpen
deadpen

"Atari Teams Up With Denny's" cause obesity and gaming go hand and hand.

Chatch09
Chatch09

Atari just redefined the phrase "hitting rock bottom" with this move....

ArchoNils2
ArchoNils2

Atari falls lower and lower. I thought they hit the ground when they wanted to start selling jackets

DrKill09
DrKill09

...I read that as "Hemorrhoids"

Bellum_Sacrum
Bellum_Sacrum

Atari just disproved the theory that whenever Phil Spencer leaves a company, that company experiences success.

xantufrog
xantufrog

How the mighty have fallen. When they say "comeback strategy" I don't know if invoking memories of your last (only?) Denny's meal "coming back up" is the right approach

endorbr
endorbr

Well I was kinda hoping for themed pancakes or something not a mobile app. 

olddadgamer
olddadgamer

You have to be as old as I am to fully appreciate how depressing this is.

spartanx169x
spartanx169x

I guess Atari is having difficulty in creating games.

hystavito
hystavito

@MERLIN72 I don't recall all the history, but it's really just the brand that's been thrown around for some time now.  It happens a lot with old companies, you see their name again but it has nothing to do with the old company.

hystavito
hystavito

@olddadgamer They're definitely going for a sort of new market, one that includes people old enough to recall their IPs, but not necessarily hardcore fans and probably not "gamers" at all :).

Chronologo
Chronologo

@olddadgamer Not as old as you but grew up with atari and nintendo and I really understand your pain. Seeing once a golden company down to this is just sad