Atari founder takes on brain training

Nolan Bushnell serving as "chief game visionary" for Anti-AgingGames.com, boasting puzzles based on science.

Nolan Bushnell made his name as the founder of Atari, but the entrepreneur has in recent years attached his name to a number of obscure one-off gaming projects. The latest of these is Anti-AgingGames.com. Today, the website announced that Bushnell's latest effort will be as its adviser and "chief game visionary."

A brain-training website claiming to be the first based on science, Anti-AgingGames.com is targeted at "mentally healthy" people aged 35 years and older. The site specializes in games designed to maintain mental acuity, and Bushnell teamed with a number of neurobehavioral scientists in their creation. These games have been designed for short-burst sessions, and the site plans to update its catalog regularly.

Anti-AgingGames.com claims to be backed by science.

"It has been disappointing to watch video games become increasingly violent and complicated over the years and lacking in fun, socially engaging and educational features," said Bushnell, who has previously spoken out against the current game industry. "I have long believed that video and computer games could be highly effective, fun educational tools and I am pleased to see more activity on that front."

Anti-AgingGames.com was cofounded by onetime NASA scientist Elizabeth Amini, who also has a background in cognitive science. Bushnell's son, Brent, also bears a cofounder title, along with serving as the company's chief technology officer. The site plans to donate 20 percent of its pre-tax profits to organizations involved in Alzheimer's prevention research.

Anti-AgingGames.com launched today, and users can subscribe to the service for $12.99 a month.

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Discussion

7 comments
Spacerac
Spacerac

Atari needs to let Eden games make a sequel to Kya Dark Lineage, a little known PS2 platformer.

RanY2J
RanY2J

They should have got the rights for True Crime Hong Kong.

mariokart64fan
mariokart64fan

right nolan nintendo didnt bail out the gaming industry lol ya good ridens any way , atari went down becaus of their floodin of boring games may have been fun while it lasted-2600 but after that it all went down hill then to claim jaguar was 64 bit lol ya way to drive your company strieght into the ground

pszone
pszone

Atari change a lot because they don't have right tech to do games on ps3 or xbox360 but they do rubbish games on psn and xboxlive so i think about time Atari go for gd. what you pp think?

aSchizophrenic
aSchizophrenic

This is what the Atari founder has come to...what a shame.

xxKai
xxKai

"It has been disappointing to watch video games become increasingly violent and complicated over the years and lacking in fun, socially engaging and educational features" Lol wtf? He doesn't know his games