Nolan Bushnell made his name as the founder of Atari, but the entrepreneur has in recent years attached his name to a number of obscure one-off gaming projects. The latest of these is Anti-AgingGames.com. Today, the website announced that Bushnell's latest effort will be as its adviser and "chief game visionary."
A brain-training website claiming to be the first based on science, Anti-AgingGames.com is targeted at "mentally healthy" people aged 35 years and older. The site specializes in games designed to maintain mental acuity, and Bushnell teamed with a number of neurobehavioral scientists in their creation. These games have been designed for short-burst sessions, and the site plans to update its catalog regularly.
"It has been disappointing to watch video games become increasingly violent and complicated over the years and lacking in fun, socially engaging and educational features," said Bushnell, who has previously spoken out against the current game industry. "I have long believed that video and computer games could be highly effective, fun educational tools and I am pleased to see more activity on that front."
Anti-AgingGames.com was cofounded by onetime NASA scientist Elizabeth Amini, who also has a background in cognitive science. Bushnell's son, Brent, also bears a cofounder title, along with serving as the company's chief technology officer. The site plans to donate 20 percent of its pre-tax profits to organizations involved in Alzheimer's prevention research.
Anti-AgingGames.com launched today, and users can subscribe to the service for $12.99 a month.