Assassin's Creed III setting Ubisoft preorder records

Third full installment in stealth action franchise has already topped Assassin's Creed: Brotherhood's preorder total, will see publisher's biggest ever marketing push.

The hype for Assassin's Creed III is reaching unprecedented levels for Ubisoft. The publisher today said that in the three weeks since the game's preorder campaign kicked off, it has already exceeded the total US preorder numbers of Assassin's Creed: Brotherhood and has topped 10 times the preorders Assassin's Creed: Revelations attracted in a comparable time frame. (Preordering customers will receive special steelbook packaging for the game adorned with art by Alex Ross.)

Preordering Assassin's Creed III will get gamers a steelbook package with Alex Ross art.

By the time the Electronic Entertainment Expo rolls around in June, Ubisoft expects Assassin's Creed III to have dethroned Revelations as the most preordered game in company history (US only). That would leave the game plenty of time to cushion its status, as Assassin's Creed III isn't set to launch until October 30 in North America.

Preorders aren't the only Ubisoft records Assassin's Creed III will set. In a statement accompanying the news, Ubisoft's senior vice president of sales and marketing, Tony Key, said the game would enjoy the biggest marketing commitment in company history. He also called Assassin's Creed III the largest launch in the publisher's history and noted it will have been in development for three years.

Set during the American Revolution, Assassin's Creed III features a new protagonist with a mixed Native American-English heritage. Named Ratohnhake:ton but going by Connor, the hero of Assassin's Creed III will inject himself into the ongoing struggle between the Templars and the Assassins. The game is being built by Ubisoft Montreal and six collaborating studios on a new engine called Ubisoft-AnvilNext.

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179 comments
CalamityKate
CalamityKate

I seriously doubt we'll see a rushed, incomplete game with AC3 as some have speculated; they've been working on it for three years now. My guess would be that the announced release date came as they neared completion of core gameplay mechanics and tweaked things in response to elements added to the AC2 sequels (recruiting assasins: good; guild challenges: good; bomb crafting: meh; tower defense: WTF?).

Hydra270
Hydra270

i just hope they dont f up the game(and next ones) becose of high pre-order count, i HATE rushed half finished games.

slyguy65
slyguy65

apparently you can upvote your own comment ladies and gents....

Darnasian
Darnasian

@cephas90 I didn't upvote my comment so to tell you XD I just thumbed you down for being a troll or a no-life kid...your choice...

cephas90
cephas90

@Darnasian Upvoting your own comment makes you look dumb D:

Bigfatlardygit
Bigfatlardygit

@diogofonseca I kinda agree. We all knew it was coming so they gained nothing by announcing it. Won't it be difficult to maintain momentum and enthusiasm over such a long timeframe, especially as we already know so much about it?

Darnasian
Darnasian

@cephas90 What are you? His stupid BFF? What did that coward send more people to argue with me because he is a loser? Hey loser...guess what...it's lame to come after 1 week and get into this kind of conversation because you are simply bored... BTW that sarcasm you did...was as lame and pathetic...

RighteousWoman
RighteousWoman

This is a real shame. This is a perfect example of a company that is milking a franchise for every penny that they can muster and the fact that its setting pre-order records...well, I think its safe to assume we will hear about AC IV a few weeks after this one hits store shelves. Why should they stop when people are buying it in droves. I will probably buy it but it wont be before it hits the 19.99 price point. I refuse to pay high prices for yearly sequels.

csward
csward

That's nice I guess. I really don't enjoy Ubisoft games, but it's good to see their bread and butter doing well.

WoZe
WoZe

I don't get why people are pre-ordering when the game will drop to 20bucks 2-3 months after release o_o It's a ubisoft game...they always price drop fast.

cephas90
cephas90

@Darnasian "@vader501st Oh BTW you should look in the mirror before you comment again "kiddo"..." Oooh, what a CHILLING retort! Did you spend an entire 5 seconds thinking that up, or did you have to spend some research on comebacks?

deadmonkey76
deadmonkey76

wallydog63 why so angry its just a game people like you need to seek help. seems to me you would be more angry at high gas prices like normal people

tatu2004
tatu2004

assassins creed is just to good to miss.

paxis85
paxis85

@wallydog63 i agree with all your points about controllers but what are you saying about letting kids play AC? apart from it not being for kids, they wouldn't be able to appreciate it anyway... would you seriously let your kids play AC?

stan_boyd
stan_boyd

@wallydog63 U mad bro, simple fact is, some games are built specifically with a controller in mind, others are built specifically with mouse and keyboard in mind. I prefer a good PC controller myself but many games that I love on the PC cannot even be played with a controller, its just how the world works get over it or take some prozac or something.

Cryptic_Shadow
Cryptic_Shadow

Hype? For what? I am sure this game will be good but I don't undertand what is so big about this title. I have 4 AC games that all played relatively the same way.

Darnasian
Darnasian

[This message was deleted at the request of a moderator or administrator]

vader501st
vader501st

[This message was deleted at the request of a moderator or administrator]

Snaptrap
Snaptrap

This is all apart of the hype machine. People like to buy what they believe is selling, even if it isn't.

wallydog63
wallydog63

nyran125, what part of don't f__ing like controlers don't you understand. It's great you like them but the majority of pc players don't use the pieces of s___. Besides like I said, I kick the c__ out of conroler players, been doing it for many years and I'm good at it. Point is, why the heck should I even have to. Answer: because Ubisoft is turning into fat lazy bit___s who don't feel like making a complete game just a cheap game. Got a couple dozen pc gaming friends who wont touch this game now. Those of us with kids wont let ours kids own this game. Won't support a company who wont support us. The more forums I read the more I know we're not alone. They're going to loose alot of business on the pc, no matter what people try and say. They're going to f__ them selves and I'm going to help every way I can.

diogofonseca
diogofonseca

I really wish they didn't to this. I mean, they star announcing a great game months (even years) before they actually release it. So what am I suppose to do until then?! C'mon calendar, go to october already!

Darnasian
Darnasian

@vader501st Oh BTW you should look in the mirror before you comment again "kiddo"...

Darnasian
Darnasian

[This message was deleted at the request of the original poster]

vader501st
vader501st

@Darnasian Oh, I'm sorry, did hit a nerve? I also apologise for not being able to read your comment, I'm getting a *lot* of BS on this side of the line. Go on kiddo, entertain me.

stan_boyd
stan_boyd

@prince__vlad Japan? Why? Is Desmond asian all of a sudden?

prince__vlad
prince__vlad

the idea making the third game in a US independence war is as dumb as the one who implemented it. When first assassin creed was made, the second part should've been in medieval Japan. Bhaaah...What to expect from stupid people with stupid accent...French for instance...!?

Darnasian
Darnasian

@vader501st Look who's talking... You talk way too big for someone so small...

vader501st
vader501st

@Darnasian Bite me. Also, I'd think twice before "eating" the likes of you.

stan_boyd
stan_boyd

@hernrique2324 no you said gamespot should talk about gameplay instead of hype, gamespot doesn't yet have the game though, thats why in this video they say things like "I wonder if we can dual wield like in this video" Gamespot is simply doing what we are doing, watching what has been released and wondering what the game will be like just like the rest of us.

Henrique2324
Henrique2324

@stan_boyd - No, I just read the news. I didn't say Gamespot had gameplay nor that Ubisoft had given them some. I'm just saying that after 2 years of development, Ubisoft should have released some gameplay alongside that teaser trailer.

stan_boyd
stan_boyd

@henrique2324 oh I didn't know that you were a gamespot or ubisoft employee who knows what has been released to who. Wonder why gamespot is holding back the supposed gameplay that ubisoft has given them.

Tribesmaster
Tribesmaster

If they didn't release 50 assassins creeds before it, I may have been excited about this game.

Big_Pecks
Big_Pecks

It literally has the American flag on the cover. What did you expect?

Henrique2324
Henrique2324

@stan_boyd - They have gameplay to talk about, especially because ACIII has supposedly been in development for 2 years. With the release date so close they should at least showcase some gameplay.

mtait01
mtait01

I am not pre-ordering until I have seen gameplay - all we have had so far is hype

JediHeadband
JediHeadband

@vodoo agreed. I actually had one of the employees attempt to guilt trip me into pre-ordering(of course I was going to preorder this game just not with gs) by whining about how down in numbers he was and how he was gonna get in trouble if "somebody" didnt make some preorders.

stan_boyd
stan_boyd

@Henrique2324 they probably would if they had gameplay to talk about, but right now all they have is the reveal trailer, thus why they were wondering if their would be dual wielding, if they were playing it already they would know wouldn't they.

Henrique2324
Henrique2324

They should talk about gameplay instead of hype.

Llama345
Llama345

@Master_ShakeXXX how come you no has master shake as your picture.

Kickable
Kickable

@liketires i may be wrong but i'm pretty sure you didn't say a single true thing in your entire post. doesn't matter anyway, pirates eventually get every single important thing released for any game excluding leaderboards or other multi-player stuff @Master_ShakeXXX those amazing in-game animations people talk about(on PC at least)were plagued with un-even collision and really crappy looking blood-on-objects in Revelations. it happened so often that they have to be stupid not to spend as much time as possible fixing it in part 3 at least i'm one of those people who can't stand using a controller but easily preferred it by the time I played part 2. i always get sick of people saying "just buy an xbox controller" but AC is the one exception i think everyone should at least try a gamepad. just wish they would take eagle vision off of "clicking down" the movement analog stick, that wears out cheap controllers and can make you want to replace it once you start jumping in unintended directions. or at least let you remap the damned buttons on non-official xbox controllers(you can get 3rd party software to do so but still)

nyran125
nyran125

@wallydog63..you know you can buy a controller for PC right? like you can even plug in Xbox360 AND PS3 controllers INTO your PC. Anything these people can do on console you can do to, just saying. IM a PC only gamer that plays console games and ill never be going back to console as i dont need one. I dotn normally like 3rd person action games adn thats all there generally is on Console accept SKYRIM and a few others. PC does it all. I never know why people always talk about theres no PC support or whatever, just buy a friggin controller. Its got PC support because its ON PC in the the first place.

Runock
Runock

@Vodoo Agreed. I eventually just stopped shopping there. I don't hate em or anything, just prefer amazon cuz they have better deals and free 2-day shipping with prime.

xsonicchaos
xsonicchaos

@wallydog63 so what's keeping you not to play the same way as you did on the previous games. i'm sure they're not going to strip away the keyboard/mouse controls.

wallydog63
wallydog63

They're screwing the pc owners over. No effort it being put into keyboard mouse setup. They want everyone to play it with a controller. Controllers are great if you like them, suck if you don't. That's one reason I wont even touch a console. They are basically giving pc owners the big F---YOU. I know some of you will say it's best on controller anyway, but again, that's personal opinion. One that alot of people don't share. If most of us wanted controlers, we'd buy a console (most, not all. I do know that some pc gamers prefer controlers). But the fact that they're giving us the middle finger, telling us to change or suffer, cause were getting fat and lazy(them not us), is a true sign of the times. They are promising a poor console port for us keyboard users. I for one will stick with companies that actually care about there customers and not the cheap easy way out. This games a bust in my eyes already. Pass.

circus2050
circus2050

if Ubi will decide to stop assraping the PC users with the DRM than I'll get it, if not I will go with cracked version which will most likely run better. I don't see the point in buying a game that will run like crap just so Ubi can get the illusion that they are stopping piracy.

Psil0
Psil0

Game_Stream "...A reforming of gameplay aspects, such as the fighting, may entice a pre-order..." They are reforming aspects of the game and combat is one. This has already been mentioned or have you not been paying attention?

Runock
Runock

@Gelugon_baat Oh my sweet. you wound me so:(

Game_Stream
Game_Stream

I think everyone agrees the franchise needed a freshen-up. But were yet to see if its just environments to be developed. A reforming of gameplay aspects, such as the fighting, may entice a pre-order. But until then... i think i can wait.

slonekb05
slonekb05

unless the combat is more complex this game is a flop for me.