Assassin's Creed: Brotherhood ships 6.5 million

Brisk sales of action adventure helps Ubisoft beat guidance; 10.5 million dance games, 2 million Kinect games shipped.

There was little doubt that Assassin's Creed: Brotherhood was going to be popular. Today, Ubisoft revealed exactly how popular. To date, the critically acclaimed action adventure has shipped 6.5 million units, helping the Paris-based publisher beat its own earnings estimates.

"6.5 million units, you say? Not bad."

Ubisoft had anticipated €520 million ($701 million) in revenue for the quarter ending December 31, 2010. Instead, the company pulled in a record €600 million ($809 million), a 21.2 percent increase over the same period the year prior. Nine-month earnings were €861 million ($1.16 billion), a 30.3 percent year-over-year increase.

Ubisoft's increase in earnings was thanks in no small part to rapid sales of its suite of dance games. The company said that Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway shipped a combined 10.5 million units worldwide.

The publisher was also proud of its Kinect lineup, which includes Your Shape: Fitness Evolved and Fighters Uncaged. The company has now shipped 2 million Kinect games, giving it an 18 percent market share in the US Kinect market and a 21 percent share in the European Kinect market.

In calendar year 2010, Ubisoft saw its overall market share increase from 7.8 percent to 9.2 percent in Europe and from 5.4 percent to 7.3 percent in the US market. That made it the number-three publisher in both territories.

Looking ahead, the company expects to take in €1.02 billion ($1.38 billion) for the full fiscal year, with fourth-quarter sales of €159 million ($214 million). Current-quarter releases include Assassin's Creed: Brotherhood for the PC, Beyond Good and Evil HD on Xbox Live, and six titles for the 3DS (in Europe--Ubisoft has not yet confirmed its North American launch lineup).

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44 comments
clqtte
clqtte

Good game always make big buck

waseemred
waseemred

We gamer just need a good game , what they are earning?, That's none of our concern.

Petch1984
Petch1984

The horrid frame rate killed the game for me.

Fandango_Letho
Fandango_Letho

Who cares about how many units have been SHIPPED? How many of those actually sold?

berto64
berto64

congrats to Ubisoft and since a next Assassin's Creed game is in the works.sales might go higher and Assassin's Creed FTW

NColdhardt
NColdhardt

It's great to finally see a good game getting recognized for a change :)

phillkillv2
phillkillv2

I don't think we will need Assasins Creed this soon. In terms of age this game is still pretty new.

pokecharm
pokecharm

I'm not sure that this constitutes a legacy, as I just saw someone comment, but numbers certainly don't lie. I wonder though, looking at Gamestop and such, how many copies have been traded in. I always wonder that about games, they may sell well, but do people keep them or trade 'em. That'd be more of a test of staying power then straight numbers.

Astro-Effect
Astro-Effect

6.5 million.....-the numbers just reflect the legacy of this historic rpg series. thumps up 2 brotherhood n AC series.....

kweeni
kweeni

That's a lot of assassins running around on rooftops.

CTR360
CTR360

gorgeous sales gongrats ubisoft AC BROTHERHOOD is fantastic

razorzs
razorzs

I hope next upcoming ghost recon is also sales well.

devrindare
devrindare

finally got some news of AC Brotherhood

danjammer69
danjammer69

Ubisoft has always been pretty solid. It is their DRM that has left such a bad taste in people's mouths.

C00LK1DjeromE
C00LK1DjeromE

Congrats Ubisoft! Now lets get Ubisoft Montreal back on that PoP grind with a sequel to '08 please and thank you.. :)

vicsrealms
vicsrealms

I might have decided to buy them if they would get rid of their DRM. Especially, with those copies you buy on Steam. Oh well, when they come to their senses then I will buy them.

ElFlechero
ElFlechero

Actually, I'm surprised that Brotherhood didn't sell more than that. I'm playing it right now, and it's definitely the best Assassin's Creed so far.

chrispicard
chrispicard

Wow guys... How much love is there for Ubisoft in this room right now... everybody just give yourselves a big hug, then go play a game made by Ubisoft.

tupac-makaveli
tupac-makaveli

wow, that's a lot of shovel-ware. now, get started on BG&E 2!

EzekyleAbadon
EzekyleAbadon

My only problem with Ubisoft is their DRM. Otherwise, they are proably one of my favourite devs

HyruleanLink
HyruleanLink

Ubisoft has been doing a great job with their games. Keep it up!

SDBusDriver1979
SDBusDriver1979

@DragonRift @RadicalToenail You guys are most likely right about it, its just I remember listening to IGN and Gamespot podcasts 2 years ago where they had to explain difference between shipped and sold and I don't remember seeing articles before then about how many units were shipped. But my memory is pretty bad.

DragonRift
DragonRift

@SDBusDriver1979 Or maybe perhaps you're just looking for something to complain about? They've been using "shipped" numbers for years... Especially on this site. :|

MJ12-Conspiracy
MJ12-Conspiracy

I feel like I'm the only one out of the loop, I played the first Assassin's Creed but never beat it, my system fried and by the time I replaced it I forgot how to play the game, I didn't want to play through again or try to remember how to play so I never got the second game or Brotherhood. I think these are interesting games though, I think it's cool that they are so successful....

doomsoth
doomsoth

Assassin's Creed is one of the best new IPs this generation.

RadicalToenail
RadicalToenail

@SDBusDriver1979 Companies have been doing it for years, decades even. Before software. It's just one of the milestones that companies get excited about it. How much is shipped usually ends up being a "prediction" of how much will sell.

Don't blame one company for doing it, because most of them have being doing it for a long long time.

SDBusDriver1979
SDBusDriver1979

Was it Sony's marketing who started this trend of total numbers shipped than numbers actually sold to consumers to try and spin things better than they actually were but its really irritating me because now all publishers is doing it now.

howie1926
howie1926

Ubisoft has quietly become one of my favorite developers. Between AC, Prince of Persia, and Splinter Cell, it's hard to find better action adventure games.

planetpisces
planetpisces

I really enjoyed the single player quite a bit. Very long and immersive. Multiplayer is just ridiculously fun, I haven't played it in awhile though...gotta get back into it. Good work, Ubisoft.

SerOlmy
SerOlmy

The singleplayer was good, but not innovative compared to AC2. The multiplayer was an absolute blast, still playing it infrequently.

tarikm92f
tarikm92f

nice. ACB deserves it. long live Ezio Auditore!

OJ_the_LION
OJ_the_LION

Ubisoft has been putting out some damned good games recently, so more power to them and I hope they continue to make money from them. Here's hoping we get Beyond Good and Evil 2 and a Prince of Persia game soon--a proper one, not this movie cash-in 3 hour long crap that came out last year. Not that it was really bad, but it dredged up a nicely completed trilogy instead of continuing the interesting new story, which irritated me, and it was too short. Hopefully Ubi learned from the apparently abysmal sales of that and instead continues with great quality games in the future.

couly
couly

and don't forget the extra PC sales next month, that should bring in another 10 or 12 copies. (I'm a PC gamer btw)

wwlettsome
wwlettsome

Good job Ubi. Keep bringing out solid games.

mardinn
mardinn

Why do you guys report this at the PC Section. Do you Gamespot really despise people who play the PC by putting this! in the PC section While it's not even available on the PC. Honestly.. Btw.. Ubisoft you suck. Release the bloody game for the PC already, and if you are already delaying the game add some kinda dx11 or 10 feature.. not dx9..

gotrekfabian
gotrekfabian

All due respect to Ubisoft, they listen to what the gamers want and act on it. Any company that does this is bound to do well. Considering that there is still a recession on I give Ubi a hearty pat on its back for the achievement.

gotrekfabian
gotrekfabian

All due respect to Ubisoft, they listen to what the gamers want and act on it. Any company that does this is bound to do well. Considering that there is still a recession on I give Ubi a hearty pat on its back for the achievement.

Barighm
Barighm

Not surprised. Brotherhood may not have been as well-polished and compelling as AC2, but it has way more replay value and a lot more things to do.

hyksiu
hyksiu

Good for ubisoft and i hope for Assassins creed 3 soon!