Assassin's Creed 4 opening sales 60 percent down on Assassin's Creed III in the UK

"GTAV has completely blown everything away," says Dixons.

Sales of Assassin's Creed IV: Black Flag are 60 percent down compared to last year's Assassin's Creed III in the UK, and sales of Battlefield 4 dropped 69 percent compared to 2011's Battlefield 3.

Many have said that the lower sales was due to the imminent release of the Xbox One and PlayStation 4, which both games are also being released for. Speaking to MCV, GfK Chart-Track director Dorian Bloch said the knowledge of how many people were waiting for next-gen was "unquantifiable."

"We’ve never had two must-have consoles launched so close together," said Bloch. "The unquantifiable question is, how many consumers are waiting on these franchises for a few more weeks?"

"How many PS4’s and Xbox One’s will have sold by Christmas? I would say, let the dust settle on 2013 and then we will know more."

The runaway success of Rockstar's Grand Theft Auto V on PS3 and Xbox 360 could have had a knock-on effect, too. "GTA V has completely blown everything away," added retailer Dixon's category manager Simon Urqhart.

"Gamers playing GTA are in no urgent need of triple-A titles right now. There will definitely be a surge in [Call of Duty] and BF4 players when the next-gen comes out and on Christmas Day."

FIFA 14, one of the UK's biggest games, also saw a 24 percent week-one drop over FIFA 13.

Assassin's Creed IV: Black Flag pipped Battlefield 4 to the top of the UK charts this week, with Call of Duty: Ghosts likely to take the crown next week.

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Discussion

121 comments
jeffmonkey
jeffmonkey

After the Anti British Trailers for AC3 - I didn't want to play anymore Assassins Creed. 

ravenbeast
ravenbeast

who gives a rat's ass about UK ??!! everyone knows the main target of gaming markets are: USA and japan. Europe is always late to the party anyway...

Raphy_Turtle
Raphy_Turtle

What a stupid article! They know the sales are insignificant when the more appraised versions of the games come out 2 weeks later!
That's as if some moron analyst stated that last year's superbowl lost viewers during the power outage...NO SHIT!!

Firerasier
Firerasier

The graphics are the same for ac3, so it isn't about graphic cards. They are missing sales because either people don't like the pirate theme, have lost interest from the 3 series ( not for me) or they are JUST waiting for the goddamn pc version already. And don't even compare to GTA because GTA was established longer, with a bigger fanbase for christ sake.

thekey
thekey

This is pretty much the fact that consumers are waiting for the next gen consoles and the pc gamers are looking to pick up gtx 780Ti or Ad r9 280x and 290 cards before they pick up BF 4 or assassin's creed sales will pick up after those factors

bestscreenname
bestscreenname

I only know a handful of people that picked these games up for PS3, everyone says they're waiting to get them on PS4.

Gornitzka
Gornitzka

Im buying both games... on next gen. Im sure they'll find CoD has a similar issue with lower sales. Their experts had to have seen this coming. I did months ago. Just wait and see the numbers at the end of the year. GTA has nothing to do with it. The numbers will improve.

bluebird08
bluebird08

i am one of those people who are waiting till next gen.

amaneuvering
amaneuvering

It will be interesting to see how this plays out...

revlux88
revlux88

I've got my copy of ACIV preordered for next gen and can't wait to experience it in all it's open seas glory! Hazah!

battlefront1943
battlefront1943

This is too bad.  ACIV is easily up there with the absolute best of the series (much better than ACIII), but when you're an annual title, players stop needing to buy your game each year day one.  GTA takes years to develop and is an event release. 

dpadam450
dpadam450

GTAV is only available on current tech and not new platforms. People will buy BF on the new systems and the other games as well.

allever
allever

GTAV is not released every year like most of these games.  So there is more demand for it.  To compare GTAV to these games is like comparing apples to oranges.

Roanark
Roanark

I think it's more that Assassin's Creed has released complete BS the last three years.  Three was the breaking point for most fan, with all the bugs. Undeveloped character. Rushed gameplay, it takes so long to build up to becoming an assassin and then rushes the rest of the story, the part we bought it for. Plus the story had a lot of shortcomings leaving unexplained questions. I was telling myself I was not getting this game but the reviews are great so... I might.

Grenadeh
Grenadeh

I fail to understand people who cry about franchise fatigue or don't like the games. If you feel it's the same shit every year, don't buy it. That doesn't change that AC4 is actually one of the best AC games made.

instigator81
instigator81

There is a ton of competition right now with so many big name titles.  Lets wait until after the next gen is here and after the holidays.  Then look at the numbers.

Grenadeh
Grenadeh

I thought it was cute how Kidd literally says Assassin's Creed like 4 times in Sequence 4. It's like Family Guy "You know a movies good when they say the title in the movie!"

JDWolfie
JDWolfie

What would be the point? It's not backwards-compatible on the next-gen consoles and the next-gen versions are better. Plus, no one is in a rush since GTA V came out. 

instigator81
instigator81

The only reason they are down is because people are waiting for next gen versions.  There is no expected next gen for GTAV at this point so no point in waiting.  To say it has anything to do with people losing interest in the brands is just wrong.

randomkidlol
randomkidlol

Maybe people are just bored of asscreed when you decide to shit one out every year.

Xristophoros
Xristophoros

or maybe people are becoming fed up and tired of assassins creed? this is an eye opener for ubisoft. you cannot exploit a franchise forever and need to constantly evolve the mechanics to keep it fresh. if you want to release the game annually with only incremental changes, at the very least, it needs to be released at a budget price. either way, the people have spoken with their wallets on this one and it is a good thing for the industry.

sundown19
sundown19

Franchise fatigue?


No, no, we're all waiting to play them on a new console!

poopinpat
poopinpat

With any luck sales won't get any better.  More new IPs Ubi!

Feels like I haven't bought anything other than indy games in ages!

GSGuy321
GSGuy321

Lets blame it on piracy like we Publishers always do.... Instead of blaming it on the fact that we produce the same thing year after year, with no innovation, and the fact that people have less disposable income than ever nowadays.

korvus
korvus

Looking forward to AC4 on PC =)

Razor10000
Razor10000

people are waiting for nextgen, mainly battlefield 4, the difference from currentgen to nextgen is big in that game.

DAP2010
DAP2010

@amaneuvering you won't see it play out. when facts show next year, that despite new consoles having been released, the sales of BF4 and AC4 are still down and that same point in time compared to their prequel titles, there will be no article released on it. No one will know about it. No one will talk about it. Thats because gamespot won't want to disappoint the franchise money making cooperations

BlazeKingz
BlazeKingz

@battlefront1943 actually Rockstar said that they could release a new gta every year but they think that it will lower the quality and the brand.

sethschroeder07
sethschroeder07

@allever Also is GTAV on X1 and PS4? Didn't think so and that is the big reason as well. Even with the $10 promo for the next gen version people are just waiting at this point or have sold their systems even at this point. Not to mention some people are rushing to finish the single player games they have like Last of Us, Oblivion and the sort...

python1026
python1026

@Roanark  You probably should, most of the stuff you mentioned were polished up:)

AC3-took 3 years but came out unpolished

AC4:BF- took 2 years but came out quite polished

stev69
stev69

@Grenadeh Because its hip to bash triple A franchises, that way they can all sit in their favourite starbucks in their second hand clothing enthusing about fighting the machine and how they are being oppressed by "the  man" while they drink their skinny corporate lattes.

Xristophoros
Xristophoros

@instigator81 are you kidding? i know several people that were die hard fans of the franchise and don't want to touch another one. they are sick and tired of it. not to mention the story has become a joke and is completely ridiculous. play ac black flags and  you will know what i mean. to say that the majority of the population will be buying next gen hardware and the new ac game within the next 2 weeks is funny in itself. that is not what is happening here.

Strongbow88
Strongbow88

@Razor10000 I know I am, the wait is killing me, all my friends are playing current gen BF4, Black Flag etc. Not long to go for next gen now.

battlefront1943
battlefront1943

@Xristophoros @instigator81 Having played BLACK FLAG, I think ACIV is right up there with ACII and the best of the series.  Before playing I had some doubts.  After, it was great.

Some people are waiting for the next-gen console/version and some others have gotten fatigued by annual releases, but creatively, the series overall is actually getting better.  I just wish they'd spent a bit longer working out the kinks and storyline with ACIII.  That game should have been much better than the final product. 

instigator81
instigator81

@sundown19 @instigator81 I'm talking the masses.  Not gamers who complain on the internet.  While I am a little worn out with AC, I am hooked by the story as weird as it is.  I have to know what happens.  But for a story to be good it eventually has to end.  That is the only thing I worry about with AC, it may never have a true end.

Razor10000
Razor10000

@Strongbow88 @Razor10000 when it comes to bf4, i don´t mind the wait, since bf4 have alot of problems right now because the game was rushed to be relased before cod ghosts. the time will be good for dice to fix bf4 problems for nextgen consoles.

DAP2010
DAP2010

@Xristophoros @instigator81 i absolutely agree with you. Btw what is AC4 like? I can't trust these same old fan boys on here. Anyone who disliked AC3 knows the truth about how the franchise was heading and that the problems stemmed from Ubisofts their obsession to release a game every year. I rather hear from people who disliked AC3 than from people who skipped a couple of games in the series and therefore end up liking AC4. For someone who plays every game in the series, the next one quite clearly shows that nothing NEW or CREATIVE is being put in the game. Its just quantity, quantity quantity

Xristophoros
Xristophoros

@instigator81 i don't think the franchise needs to die. they just need to rethink the direction it is heading in and to release the games every two years instead of annually. they need to evolve the mechanics and make it fresh again.  

DAP2010
DAP2010

@battlefront1943 @instigator81 @sundown19 they couldv ended this storyline properly by AC3. Desmond couldv chosen to save the world and somehow Juno couldv perished too. That wouldv been the end. Then they couldv released an AC with an assassin in the past, ancient egypt or rome or whatever. There couldv been an Animus in ancient egyptian times. They couldv basically brought a whole new storyline into it. And then after that storyline ends, like in 2018 or whatever, they couldv gone back to a new present day storyline. With Desmond being a grandmaster or something. 


Instead, they decided to continue the same storyline from AC1. Its just a clear mistake.

battlefront1943
battlefront1943

@instigator81 @sundown19 This is the biggest problem with AC.  From what I've read, they never plan on ending the storyline -- the battle will continue forever.  Thematically I understand that there will always need to be two sides in conflict, but keeping a series going forever is unfair and lazy.  We read book series to see how they end.  We watch movies trilogies to see how they end.  We play games series for the same thing -- to see how it all ends.  If Ubisoft doesn't give an end to the series in a modest number of years, players will fall away.

instigator81
instigator81

@sundown19 @instigator81 The stance of "gaming nerds" for the lack of a better term is not the stance of people who play video games in general.  We are like comic book fans who complain when a movie adaptation is wrong as if a work of fiction can be wrong.  The general population who watch those movies don't care if that isn't what "really" happened.

sundown19
sundown19

@instigator81 @sundown19 I may complain on the internet, but I voted with my wallet as well.


And while I like the story, I'm almost content with just reading the wikipedia page at this point.  And you're right...as long as people keep buying a yearly release, what's Ubi's incentive to end the story?

Burniz
Burniz

@Razor10000 @Strongbow88 I am currently playing bf4 on xbox 360 and i have to say (like everyone said) that this game was made for next-gen. Sometimes my console freeze during a match or a loading screen, drops of fps, etc....Good thing to wait for next-gen!!!