Asian Internet cafes to generate $19 billion in 2011 - Report

Research finds top locations earn up to $500,000 per year.

The Asian Internet cafe or cybercafe culture that usually consists of near-endless sessions of DOTA and Starcraft II looks like it's not going to die off anytime soon. A recent report from business intelligence and consulting firm Pearl Research recently predicted that Internet cafes in Asia would generate more than $19 billion in revenue in 2011.

According to the report--which covers China, Korea, Taiwan, India, and Vietnam--cafes are a prime target for PC and hardware manufacturers for their respective regions. The report also found that there are more than 350,000 shops all across the covered regions, with some of the bigger cafes in China (which can house about 200 PCs) earning up to $500,000 within a year. Over in Korea, the report found that gamers tend to head down to Internet cafes (called "PC bangs" in the local terminology) to play Aion, one of the most-played massively multiplayer online games in the region, despite the fact that 82 percent of Korean households own a PC.

Aion: still big in Korea.

Over in India and Vietnam, cafes are much smaller and usually have fewer than 20 seats on average. Actual numbers on how much every cafe earns per year in those respective countries, according to Pearl Research, varies too much because there are very few chains there.

The excerpts from the report also detail that game operators and publishers within the region will require a dedicated sales team, a sound pricing bundle for software and hardware, and special marketing and promotions in order to work well with Internet cafes. The most common problems Internet cafes in Asia face when planning to sustain their model in the long term are high real estate and labor costs, increasing government scrutiny, consumers who would much rather play at home, and the negative reputation of the Internet cafe culture.

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Discussion

11 comments
amanofletters
amanofletters

Revenue of $19 billion really is not that much… .Imagine how much more it would be were it not for China’s [communist] restrictions.

Diarma10
Diarma10

@Gelugon_baat - Wait a minute, was that you who crushed me at CS a few years back... could never get the hang of the grenades man. Always the death of me.

syam32245340
syam32245340

MMO...the most time-wasted game ever created...even creating a dumb society in the future who only knows how to play games...

syam32245340
syam32245340

MMO...the most time-wasted game ever created...even creating a dumb society in the future who only knows how to play games...

Xaramoth
Xaramoth

You know what's more pathetic than going downtown to have a LAN party with people you don't know? Staying at home and doing the same thing with people you still don't know.

DLobotomist
DLobotomist

The sum19 Bil. is huge and if they did a research on the number of hours spent on it then it would be even more staggering... I actually want to see that number...

leviathanwing
leviathanwing

yay a lan party with people who werent invited... and its hardly a 'party'

RK-Mara
RK-Mara

I visited the only gaming cafe in Helsinki, Finland last month. Can't say the experience was enjoyable when next to my friends, the only customers were whiny CS and WoW players who went absolutely berserk if they lost a match. Definitely the last place where I'd like to work.

andreaspwnsyou
andreaspwnsyou

@Kai0nTheMoon you know whats sad? sitting alone in ur room typing and posting that comment :( dont be sad. :(:(:(:(

woonsa
woonsa

@Kai0nTheMoon and how is that sad? Have you ever played in one? It's so much more fun playing w/ friends in net cafes than playing w/ your friends online. The experience is very much different.