Apple was EA's largest retail partner last quarter

COO Peter Moore says iPhone maker was publisher's biggest retailer partner for sales for the first time during June quarter.

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Apple was Electronic Arts' "biggest retailer partner measured by sales" for the quarter ended June 30, a first for the company. EA COO Peter Moore revealed the news today during a post-earnings financial call, but did not provide any specific revenue numbers.

"Our quarter was notable for the high percentage of revenue attributable to digital games and services," Moore said. "To that end, Apple was EA's biggest retail partner measured by sales. And that is a first."

iOS game The Simpsons: Tapped Out posted its highest revenue quarter since launch in August 2012, while Real Racing 3 has been downloaded more than 45 million time to date. The game has 2 million daily active users, EA said.

Other high-profile EA iOS titles include various FIFA, Need for Speed, Madden, and Sims titles, as well as Plants vs. Zombies.

Overall, EA made $90 million from smartphone and tablet games during the quarter, though the company did not disclose how this figure breaks down between iOS and Android.

Discussion

65 comments
deadpeasant
deadpeasant

Satan is pleased, his armies have united.

javalino
javalino

On the beginning , mobile games was nice, but now, with this abuse of micro-transactions , i simply dont play anything on mobile anymore. 

19James89
19James89

Smart move by Electronic Arts.

sargentpsgamer
sargentpsgamer

Go ahead EA. Leave us behind to go milk Apple, then you will come back begging for forgiveness when those casuals don't buy anymore games..... remember when they did that for Wii? They never learn.....

TerminalError
TerminalError

And we want to read about this on Gamespot, why?

gosushi
gosushi

That Simpson's game is just the ultimate money whoring device.....

granola_goodnes
granola_goodnes

Is this where you are learning all your bad habits from?  Bad EA!

deth420
deth420

makes sense. two terrible companies, teaming up to help spread doom and gloom! or just gouge your wallet, for unworthy goods.

xcollector
xcollector

This explains why EA wants to go Mobile

Chr0noid
Chr0noid

Wait, I don't get it....what does The Simpsons have to do with this article?  The fuck?

Snakepond1
Snakepond1

I'll say it and till the day I die Apple is the biggest threat to videogaming. Wii was a phase, but Apple is hear to stay and this article just proves my point. Cheaper development, better ROI (return on investment), micro transactions, no need GameStop, no used sales, etc...

QTEseven
QTEseven

Casuals Apple milk them like no one!.

lazycomplife
lazycomplife

Both companies love milking their customers and convincing them to buy the same products over and over. I'm surprised they didn't team up a long time ago.

chibi-acer
chibi-acer

Isn't Simpsons Tapped Out just Farmville with a Simpsons skin?  Ugh.

kasumi45
kasumi45

And most of those games are games where you pay for more stuff and people cluelessly pay for it.

delcidanddarth
delcidanddarth

Can't really measure this by downloads, as Tapped Out and Real Racing 3 are free games. But I think the revenue stats show what a microtransaction game is capable of.

Its_MitchConnor
Its_MitchConnor

I would love a great Simpsons games, it's loved, why not, DOOOOOOOOOOO IIIIIIIIIIIIIIIIIIIT!

captainMorgann1
captainMorgann1

when will people realize that Apple is the definition of "the man" not the alternative....they are all sheep who keep returning to a company who's business model is clear cut planned obsolescence.

Diablo-B
Diablo-B

The next version of Apple TV should have game console functionality

cowbellkid
cowbellkid

Title should be "Apple and EA makes lots and lots of monies off the sheep"

damo320
damo320

@deadpeasant Only when Google, Activision, Samsung, Microsoft, McDonalds, Twitter and Facebook join the party can you claim true unification of Satan's armies. Get it right.

mypetmonkey
mypetmonkey

@deth420If they are unworthy goods then why are you so pissed off? Shouldn't you not care at all?

Oh wait sorry "bitch and moan and bitch and moan and bitch and moan.... entitlement entitlement entitlement"

Pyro978
Pyro978

@xcollector Mobile is a great outlet to nickel and dime with those micro transactions....

chano880
chano880

@Snakepond1 Companies go where profit lies, after all it's a business at the end of the day. If anything, the consumer themselves are the biggest threat to videogaming, "we" dictate the direction it's heading to

granola_goodnes
granola_goodnes

@Snakepond1 Luckily there is still a market for core gaming.  And it is too big for companies to ignore. 

damo320
damo320

@QTEseven Well someone has to cater to the person who only games while commuting or sitting in a waiting room. They were the first company with a smartphone App marketplace (including games) so good on em.

MHzBurglar
MHzBurglar

@chibi-acer

It's farmville done in the style of Sim City with a Simpsons skin.  It's entertaining for a bit, but becomes very limited in what you can do if you don't purchase the premium currency (donuts).  This currency isn't cheap ($10 for 130 donuts) and it doesn't go far (many items and characters cost upwards of 100 to 160 donuts.)

The in-game tasks also take hours to complete unless you spend donuts to speed them up.

It's surprising that people pay ridiculous amounts of money for a "free" game

damo320
damo320

@NightOfInsomniaLowers sunglasses... looks at camera - insert comment about two brands being in league with the Devil. Walk away looking nerd cool. Sheep hit like button. The end.

ahpuck
ahpuck

@cowbellkid  Why are people obsessed with Apple sheep, but people obsessed with a different brand not? They are all in the business of making money, if you think otherwise you're just a blind sheep.

G4m3r0uTL4wZ
G4m3r0uTL4wZ

@trollin4bruisin Ive been playing this game since august 2012 when they launched it in Canada, I did put money on the game Im now Level 31 and never had any kind of issue nor scared to lose my Springfield. Maybe if you didnt generalize or mentioned you were speaking for the idiots who dont know how to log on their fucking Origin accounts before tapping the screen when it clearly mentions: WELCOME BACK **Insert name here** whenever youre logged in.

Snakepond1
Snakepond1

Yes and no. The reason why it is a threat because it is an easy profit for them. They require less investment and the return is greater.

Redsyrup
Redsyrup

@ahpuck @captainMorgann1 The Captn is right. Iphone 5 had a slightly larger screen while everyone including Donald Trump was screaming for a bigger screen. Guess what? Iphone 6 will have a bigger screen. All iPhone 5 buyers purchase the phone again. 

Repeat again and again and it shows how many rich iSheeps are out there. Willing to upgrade their phones every year. America is called a throw-away society for a reason.

MHzBurglar
MHzBurglar

@ahpuck @cowbellkid 

The people who blindly follow Apple and are called sheep are called so for a reason:  The typical Apple "sheep" will buy whatever shiny trinket Steve Jobs (now Tim Cook) tells them to without question.  They will line up in the cold to get one on launch day and fight each other over them.

Typically these items they are told to buy have less-powerful hardware and higher prices compared to offerings from other brands and come with a much more restrictive operating system that has more limited functionality.  They also require vendor lock-in to Apple's app and music distribution system which are laden with DRM and in the case of the music provide only a very small slice of the profit earned from sales to the actual artist.

But these sheep don't care to look at these other offerings because they don't have an Apple logo.  There is also a subset of this group who thinks that these devices are superior to everything else on the market regardless of facts and will smugly try to push their beliefs onto others and get very angry or butthurt if they are challenged.

This is not every Apple user, but there are a surprising number of people who fit this description.

Personally I wouldn't touch the brand with a 10-foot pole...

Bahamut50
Bahamut50

@ahpuck @cowbellkid While i agree with ya, i've never really felt comfortable at an apple store. they make you feel like you've never touched technology before xD

cowbellkid
cowbellkid

@Mark_HD @cowbellkid    ....Yes...except for the console part, they're ok. You are not getting milked for buying a console, you are getting milked when you buy games from EA. 

Hurvl
Hurvl

@Mark_HD @cowbellkid And we in this dog-eat-dog comment section is cat/cockfighting with anyone who barks up the wrong tree.

damo320
damo320

@Lamesy Lowers sunglasses... looks at camera - insert contrived speculation that author of derision is upset. Walk away looking nerd cool. 

Redsyrup
Redsyrup

@ahpuck @Redsyrup @captainMorgann1I think it's a mixed bag. Some are worse than others. I can only speak on technology and Apple 9/10 includes hardware that's already dated by 6 mo. to a year. Their Retina Screen is the only exception that comes to mind.

Since when does phone technology change so drastically you need to purchase a new one every year or two? Apple that's when.

MHzBurglar
MHzBurglar

@damo320

So I'm a "hater sheep" for choosing to buy something other than Apple?

You're a fine example of the "butthurt defender" I was referring to :P

damo320
damo320

@MHzBurglar That was the worlds longest way of saying you are a Apple Hater. At least the other hater sheep know how to be concise.

Your whole post should have just been your last sentence which encapsulates the true simplicity of your thinking.

MHzBurglar
MHzBurglar

@ahpuck

Did you even read my "wall of text"?  It was ,a descriptive answer to your question.  Perhaps not the most objective of answers, but certainly not irrational.

I wasn't defending any brand at all; I was explaining why Apple fans are seen as sheep.

Personally, I buy whatever device offers me the best bang for my buck.  I have never seen value in anything made by Apple and therefore do not buy their merchandise.  I research my purchases ahead of time and have always found the competition to be much more appealing.

ahpuck
ahpuck

@MHzBurglar @ahpuck @cowbellkid   So basically you described yourself? I wrote a couple of sentences and you write a wall of text to defend your brand. . . hilarious! By the way, I couldn't care less for apple, I just hate irrational people.